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TESTIMONIALS -- BATCH #9
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"Tom: I ordered your video yesterday. I have been following your newsletters since May 2004. I have been practicing your method since then. I sent you an email last year saying that if the shot is to be consistent then the hand/wrist cannot be totally relaxed. I finally feel like I have the method correct. I am 54 and had never played basketball before. My shot has become so consistent this spring that my 14 year old son, Michael, is now using your system. He went to the local high school basketball camp this summer and shot 92 out of 100 free throws. WOW!!! He made as many as 30 without missing one. No one else even came close to 92. THIS IS TRULY A GREAT SUCCESS STORY and A TESTIMONIAL TO YOUR SWISH METHOD.

"I finally understand that the shot power comes from the legs to the follow through. UP-FORCE!"

-- WRD - Fredericton NB (Canada)

"P.S. Shooting well gives you confidence. This the the main point in learning how to shoot. As you continually state in your newsletters, it gives you confidence in other aspects of the game. It makes you proud. That's what it is all about."
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"Tom, i think i'm getting the upforce! i notice that the stronger i use my lower body and the earlier the release, the ball goes higher; the longer i wait to release the ball, the lower the flight and force. The more energy i put into my jump also propels the ball farther and higher, i now know that cooperation of the lower body force and the release makes the shot more accurate and consistent. i'll try to experiment more -- my shots are not that consistent yet -- but i can see them hitting closer on the target every time i shoot and they land softly, not like my old shot, which bounces back. At least now the bounce has a chance to go right in the basket, haha

"thnx for the help u gave me, i'm very thankful! "

-- Moises L., location unknown

--------- A second story from Moises, 9 days later ---------
"After these days of training, i'm getting better results. every time i shoot i get a 65% chance that it goes in, the ball always hits the ring, and one time i got 10 consecutive swishes. i still have to improve my shooting in games, though i'm getting better. even if i'm scared, my arm just fires the same, automatic release. i ALMOST know what to expect! haha

"Thanks for the help -- it really works. i've contacted a relative there and asked them if they can order a video for me. maybe i'll get to meet you too. my mom's plannin to go there next year in march! hope it does happen! i'll still train to improve. thnx again!"

-- Moises L.
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(The following girl attended a clinic I gave in Connecticut, then watched the Swish video at home.)]

"Hi Mr. Nordland,

"By watching your video, I became eager to see the new techniques that would help improve my shot. When I went outside to practice basketball right after viewing it, I focused on the shooting techniques that I had learned and which I never used before. This included: putting a high arc on the ball by aiming high release, using my legs for upforce to shoot, and watching the basket throughout my shot, not the ball. I also practiced drills that showed me how to use these techniques such as the jumping up and down drill which helped concentrate on the upforce. Two days after watching the video, I went to a pre-All STAR game and entered an all-age knockout contest. While waiting for my turn, I remembered your video and all the new shooting I had practiced. I thought this contest would be a great way to test my abilities so I tried using the new techniques when shooting. Before long I had incredibly become the knock-out Champion, won a pair of Diana Taurasi's Nike sneakers, and had the chance to play another game with Diana.

"Thanks to you, Mr. Nordland, I now have a great story to share throughout my life. Your video not only taught me techniques I have never used before, but improved both my brother's and my shot."

-- Lia V., Connecticut
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"Hi Tom, I've not been playing much basketball but today when I went down to take a few shots my shots were dropping like anything after warming up. It was so easy it was becoming boring. There's no net for the hoop I'm shooting in so its kinda boring watching the ball go in and bounce up high. I practised shooting off the dribble and the shots kept going in, I missed a few though.

"Anyway there are some days where my shots are just not so accurate. I learnt something today. I discovered that if I were to treat the wrist as being dead. I'll relax my wrist and hand so much like it's "dead." And previously I used to care about how my wrist points, I did not want it to point left or right or too up or down. But I found out if I were just to forget about the wrist, and think of letting it be as relaxed as possible, my shots accuracy improved tremendously. It doesn't matter how inconsistent the wrist flopping is, meaning it can flop up down left right but I wouldn't care. I found this was the key to my accuracy today and I could allow some "error" like off balance and still get most of my shots in.

"I noticed this very relaxed wrist in the first girl in your flash video when she was taking free throws, and also the high school player that you said his stance was open but could be more open. Their hands flopped a lot compared to other players."

- - Nicolas H., location unknown

[EDITOR'S NOTE: The above testimonial is noteworthy because the boy is coaching himself. He's aware of things and making adjustments, corrections and he's experimenting. That's the only way it's really going to work.]
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"Coach, My name is Danny, I coach ABA in Australia. About 2 months ago I started working with one of the top junior players here, at the time I had a friend of mine here from the states. This player is very skillful and athletic, however he was a terrible shooter yet his action and release were fundamentally sound (to me!).

"During his warmup, my friend said - "Release the ball on the way up!" After those 6 words, the player started to swish everything, and the next night at team practice it was noticeable, out of nowhere Chris was now the best shooter in the club. He is 16, 6'1", has a good body, his shot all comes from his legs that he can't actually shoot from the 3pt line smoothly. However from 17 ft he doesn't miss much. He went from not being in the 12 (an age category?) to starting in his last game and scoring 14 points. In the Development league, he averaged over 27 points a game after he was told: Release the ball on the way up. Compared to his scoring in the teens.

"Thought I would share that with you."

- - Danny P., Queensland, Australia

"P.S. I don't know if I mentioned it, but he finished 2nd in the league (a professional league) in
FT%, and he didn't get on the court until that session with my friend and me. He missed his last FT of the year to drop to 2nd place."
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"Tom, Worthy of note -- My son, Jack, was out in the driveway shooting when he realized something was wrong with his form. Without my prompting him, he stopped and went inside to review "Swish" again. I was amazed he did that -- I find him very coachable, but you'd better really have something for him if you want to offer advice. Never before had I seen him seek a solution like that. He came back out, told me where his problem had been, and his shots started falling again. He was back in the groove. That made him happy, and should make you happy too.

- - PJM in Connecticut
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"Hi Tom! It was nice of you to follow up! My son is really benefiting from the video...in fact, unbelievably so! The first game after watching it a couple times over the weekend and practicing the concept on his own, he scored 17 points in a quarter and a half! He had gotten into foul trouble early so he sat until the end of the 3rd. He came in and our team ended up winning! He was 5 for 6 at the foul line. He now laughs at the coaches comments about how his arc is "way too high." The coach doesn't say much now with the way his shooting has improved. Watching the video is now part of his pre-game routine. He practices your methods on his own during the weekends.

"I did have to laugh at your comment about getting injured playing football. He got tackled at a game on Tuesday and sprained his ankle. They penalized the team with a technical foul, but he could not play on Friday. At least in football they have pads! He was most upset that the kid that shot the free throws for him missed all of them!

"I would like to thank you for sharing your skills as a coach. I swam for some of the best coaches in the world and I know how rare you are! Thank you. You have made a difference in my son's life!

- - Thanks, Heidi K., Ohio

------------ A second memo from Heidi ------------

"Tom, My son is a high school junior. He is 17 years old, 6'9", 215 lbs. He has a 3.7 GPA and will attend college. His brother plays football for Yale (freshman), so he realizes that there is life after sports and he keeps academics important. (Both my husband and myself were scholarship athletes at NCSU, he in football and I in swimming) I purchased your video for a Christmas present which is why I am so astounded at the rapid improvement in his shooting. He's actually afraid to tell his coach about your video. The coach is a nice guy but is real young (25) so he tends to be a meat head. He insists that he not shoot if he is more than 3 feet from the basket because "Big guys cannot shoot!" He's actually a great shot from the 3pt. but doesn't want to be benched!

"We live on a farm in a rural area in Ohio. Travel to good coaches doesn't bother us. I spent my childhood in training out in California. I swam for Santa Clara and DeAnza swim clubs while my family lived in Georgia. We kept both of our sons out of little league sports just so they would love sports when they got older. That theory has worked because they both have a burning desire to excel! My son pulled a back muscle this summer and x-rays showed that he had 3 or more inches of growth, according to the doctor. Even though he keeps getting letters from several D-1 football programs, we know his future as a 6'9+" QB/WR is limited -- he needs great basketball coaching now.

"I appreciate your help ... heck after watching the video even this old swimmer can shoot! I'm 6'3" and have been asked my whole life if I play basketball. Now at least I can say I can shoot! Thanks again!

- - Heidi K., Ohio
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"First of all, you have a great training strategy. I think this approach will go along way in helping kids learn to shoot. There is one particular friend of my daughter's who shoots almost entirely with her hands. She will be a good test.

"I studied the video last night, then I stopped by WalMart on the way home from work today to upgrade my b-ball collection. Just spent an hour in the driveway. Here's a summary:

"- started with the three footers, working on the release; no problem, swish, swish, swish

"- moved to eight feet, bent my knees a little to get the down-up force; no problem; was very
comfortable shooting with the arm and the hand/fingers relaxed, and focused on getting the power from the arm push and a little down-up action; also had no problem with transitioning from square-up position to an angled position - it certainly was more natural from there to line up the eye, hand, and basket; shifting the power from the hand/fingers exclusively to the arm push definitely required conscious thought, but it was not uncomfortable

"- moved to 15 feet - uh oh; I kept shooting short; found myself tensioning my fingers on the release to get extra power; that caused the ball to go left or right of target; then tried focusing on more arm push with relaxed fingers; that slowly seemed to work, I think that range will require a lot of practice to develop the full upward arm push, while simultaneously relaxing the fingers; I should probably just gradually move back from 8 feet rather than jump to 15 feet

"- jump shots - not too much to show on that yet; I broke my foot in early January, so I can't get a
lot of power from the jump yet; however, I can see it will take some time to integrate the upward
movement and the release in one single stoke; I can also sense the hand and fingers wanting to
get in the action; I suspect this will be the biggest adjustment, but first this dang foot has to heal

"So this is what I think I need to focus on in sequence to build towards that 20 foot and 3 point
swish

"- keep working the 4 footers to train the arm to power the shot, and train the fingers to stay totally relaxed and out of the power picture

"- move to my comfortable eight foot range to shoot, and then back up one foot at a time, gradually increasing my range as I maintain a strong upward push with the arm and legs with totally relaxed fingers; gradual increase in range will allow development of the arm and down-up power while keeping the fingers relaxed

"- until my foot fully heals, begin doing easy 12 foot jump shots, working on connecting the upward movement to the release

"So the two biggest learning challenges for me appear to be switching from finger power to arm
power, and connecting the upforce and release into a single stroke."

- - from Geof Fountain, Aiken, SC
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A second one from Geof:

"Here's some feedback from my second session.

"I followed the routine - starting at the zero point, then the down-up at 8 to 10 feet, and then the
foul shot. I was able to extend my range to 15 feet comfortably - a big step from the first session.
Towards the end of the session, I shot two sets of 20 foul shots. First set - 16 of 20; second set
18 of 20.

"About half of the made fouls shots were swishes. The rest rolled in -- I noticed the softness of the landing and how it seemed to help the balls go in.

"I worked some on my jump shots, but the broken foot bone is limiting my practice on that shot. No big deal though as there is plenty to practice on from 15 feet in. I did focus some on developing an early release. But my guess is an early release will need the full power of the jump to really develop it, I think. The good news is, after spending an hour on my foot shooting yesterday, as well as working in the yard, and then playing some horse late last night with some of the high school boys team(they lost in the second round last night to Spartanburg High), my foot feels pretty good today. So I think my recovery is going along well and I can start working earnestly on jump shooting within the next two weeks.

"During the session, I noticed my awareness going up and was more focused, concentrating on the fundamentals - relaxed hands and fingers and shooting with power from the arm. I am beginning to see the difference between sloppy practice and "perfect" practice - maintaining an awareness of my execution compared to the fundamentals, and using that feedback to improve the execution. That was neat. So sloppy practice is the opposite - little awareness and little knowledge of the fundamentals. Does this make sense ?

"My awareness on alignment went up. I think one of the focus areas of my next session will be
getting to the set point with good alignment until it becomes automatic.

"I had my first session with my daughter yesterday. It went extremely well. Last night went we
were playing horse, she was swishing many of her shots. She is very teachable, so we should see
significant progress with her."

- - Geof Fountain, Aiken, SC
(He welcomes emails on the subject: gffountain@prodigy.net)
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"I ordered your DVD on Monday and should receive it today (Friday). In the meantime, my son Jared (14 yr old - freshman) started basketball conditioning workouts at his high school with the varsity and JV teams. They run for 20 minutes then shoot for 45 minutes and finish with 5 on 5 for about 15 minutes. At this point in the year, no basketball coaching is taking place.

"I have read everything on your website while waiting for your DVD to arrive. When I went to his practice I thought, since this was high school, I would see better shooting from the kids, but it is just as you described in your newsletters. Very poor. The coach told me that during one stretch of the season last year their shooting guard went 5 games without scoring a point! That's 0 out of 70 attempts. I know that when Jared begins to develop a real jump shot, one that he can consistently call upon during the game and in pressure situations he will help this team tremendously.

"I have great confidence in what you teach and the approach you use to teach it. I will keep you updated on Jared's improvement throughout the year. Thanks."

- - Jim C., Baton Rouge, LA
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"Hi Tom, I first read about your method this morning. I bought into your system because I found it almost impossible to coach shooting for young kids the way I was taught to do it. (I've been
coaching basketball for 3 years -- since my older son was in grade 2.)

"The 'selling' argument was that having an open stance is better then squaring up to the
basket. I've been to a number of coaching clinics and I was taught to square up every time.

"The biggest difficulty with shooting for young kids comes from squaring up. When squared up
they have difficulty to get their elbows below the ball and also they cannot shoot without
'pushing their shoulders.' In the open stance these problems disappear naturally.

"Tonight I had my second practice with a group of 2-3 graders and I've started teaching them
the open stance shooting. After just 20 minutes most of the kids (brand new to basketball)
could shoot up to the basket with one hand -- I was impressed.

"From now on I will be teaching open stance shooting for my players and I'm eagerly waiting
for the DVD to learn and teach the swish method -- I'll keep you informed."

-- Andras S., British Columbia, Canada
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"My two sons were both very good guards. Both were voted MVP and all-conference in middle
school, and now our oldest was voted co-mvp and all conference as a sophomore. When my
oldest son, Grey was an eight grader he probably hit 15-20% of his 3s. As a ninth grader he
probably hit 20%. He averaged 12-13, and was a good player. They have an advantage
because they are athletic.

"After the first game of Grey's sophomore season, in which he did not shoot well, I exposed him
to your web site. He learned to shoot on the way up instead of at the top by looking at your web
site. His 3's shooting percentage immediately went from the 20 range to a low of 30 to quite
often over 50%. The better the defense, the better he shot. It was dramatic and immediate. We
ordered your video. He looked at it a little. His shot got better, but would still have times that he
would "throw" instead of "push' the shot. He was all conference, averaged 17 a game, and
became the go-to man in the fourth quarter because he knew how to shoot. In the conference
championship game, with us down by one with 12 seconds left, he drove the length of the court,
stripped the net from the foul line as the buzzer went off. His comment was that the play was
designed for him to take it the length of the court and to take the shot. He told me that his
thought was that he knew how to shoot it, and all he needed to do was do what he had learned.
It is all about what you said, you are teaching a way they can depend on.

"About a month after his highly successful season, he went out for a very high profile AAU
team. The coach made a mistake and did not move Grey and one other very good player into
the court he was looking at. Grey's shooting and court play was lights out. Neither Grey nor the other boy made the team. Even though there was a rational explanation, Grey's confidence was hurt.

"He made an immediate decision to go our for another high profile AAU team, the Greensboro
Gators. He shot lights out in warm-ups but you could tell the first miss in the game devastated
him. He had the worst shooting night I'd ever seen him have on the first night of tryouts -- making no shots out of 12 or 13 from the field. He was definitely throwing the ball! Zero confidence. He miraculously made the first cut from 75 to about 35.

"That first tryout was on a Wednesday and his final tryout was to be on Saturday. I knew for
him to even have a remote chance of making this very strong team, he would have to have a
career day. Knowing he had -0- confidence, I took control of his training. His first job was to
watch & perform the elements of your video on Thursday. He begrudgingly agreed. His shot came back. The only thing I added to what you were showing was that I told him I couldn't wait to see him miss a shot, because I wanted to see his form after a miss. He seemed to like that - a miss was not important anymore.

"He knew the pressure was on without me telling him. Before the tryout I threw him a few balls
and asked him to miss so I could see the next shot. He was playing with some of the best 16s
in the state. His floor game was superb, but he missed 3 of the first 4 shots. From then on, he
made 14 of the next 15 shots and made the team. I credit his willingness to miss, and the
technique that you have taught him. Your technique is a winning technique, but it does take a
receptive subject. He has had numerous shooting runs in the last two months similar to the 14
for 15 run. I don't thing there is anybody else that shows someone how to shoot as well as you
do. You make it simple and direct."

Thanks,
-- Mike W., Greensboro, NC

"P.S. My younger son, Cliff, is on the same track because he accepts your system. I haven't
seen anybody, including Grey, that can shoot with him in his range."
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"Our daughter is a 7th grade basketball player. She does not play AAU and does not have aspirations to be in the WNBA. She just wanted to be better at shooting the ball because she is not especially fast or tall and felt that would be the best way she could contribute to her team offensively. After using your shooting style, she became the best shooter on her team. Her confidence has skyrocketed. The team she is on right now does sprints at the end of practice. The girls vote for the person who will shoot the free throws on their behalf, for every free throw that is made it is one less sprint at the end of practice, all the way down to zero if the shooter makes them all. Imagine how my daughter feels when she knocks down all of her free throws and the team walks out without having to do a single sprint!!! She has done it enough that the coaches had to modify the rules or the girls wouldn't get the conditioning they need."

- - J. Phillips
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"Hi Tom: Yesterday morning I ran a four-hour shooting clinic based on your Coaching Lesson plans 1 and 2. I had nineteen boys ranging from 10 - 14 years old. Some of the players have played for 2-3 years, others for less than one year. They are all part of either the u13 or u14 Sheffield Junior Sharks basketball club squads. I've been coaching them since July 2004.

"I took the time to view the DVD several times, worked with my younger son Oliver, and printed off and condensed down the lesson plans 1 and 2. The gym we practice in is pretty good - it is at a school and has single court with two main baskets and eight wall-mounted side baskets. That plus plenty of basketballs.

"Firstly let me say I was astounded by the session. I had every faith that the Swish method would work - it makes great sense to me, it is consistent with the way I have tried to coach shooting in the past, and I could see that the simple approach would be readily understood. But the outcome was frankly amazing! As the session developed and we went through the progression, pretty much as your lesson plan advised, the improvement in the boys shooting was astonishing. I couldn't help smiling -- at first just inwardly, but then just a broad grin -- and everywhere on the court I could see players doing the same.

"I have to give credit to the boys -- over a sustained four hour period without anything more than several water breaks, they concentrated throughout and showed great self-discipline. But they could see for themselves that the method works and they just kept working with it -- so it gave instant positive feedback.

"'It works - it's amazing!' was the response from the boys.

"Your advice in terms of encouraging them to be self-aware and to watch others and give honest feedback worked so well. I was very impressed -- as young teenagers they will chat to each other about so much (TV, school, NBA etc) and often at the "wrong" time (when the coach is talking), but trying to get them to communicate on court on D, etc. -- they all clam up! But today they talked far more to each other about their shooting as the session progressed, particularly "yes/no" on the release.

"On introducing the release, I used your "sitting down" approach from the DVD instead of standing in circles, but then moved onto that. It allowed me and a couple of assistant coaches to look at grip, set point, hand/wrist etc. more easily.

"But the real take off came with the Pure Release Distance. Once they started swishing it at the PRD (particularly with eyes closed), they were sold! Interestingly, one player took the instruction to find the PRD by trial and error to mean once he could hit swishes with no leg drive from a spot close to the basket, he next decided to increase the distance and try to repeat but going for the basket. Once I spotted what he was doing it I brought the group back together and emphasised that this exercise is the key one to the method and that it is not a test of strength, but of repeatability. Once this particular understood this, he went back and used it well and was one of the first to really express his astonishment -- "it works!"

"Once we had put it all together with jump shots from a variety of spots - short, mid, long range - each player choosing their own, I then went to shooting from their weak hand/arm. I reckoned that this would a) make them think and b) help them realise that the method is so simple. We went through the progression very quickly and I had players swishing "wrong" hand shots - again everyone was impressed.

"Because they had concentrated so well, we had enough time to look at free throws too. Again, they understood quickly, took the "down-up" advice and applied it with the rest of the method. We used your micro-mini-full progression with very good results.

"The last section of the session I split them into four teams on a shooting competition we run usually in more relaxed sessions than our normal practices. Each team had to hit five shots from four spots round the key. Not unexpectedly, the added pressure/excitement/competitiveness had an immediate impact on their performance. Only four or five out of the 19 clearly tried to use their new shooting technique - the rest reverted more or less! After one run through we repeated it twice more with reminders in between about how they should be shooting. Performance improved noticeably. But it showed just how fragile it can be.

"I have had great feedback from my assistant coaches and from parents - one mum came in about three quarters the way through and said the atmosphere was buzzing and that her son has not been able to stop talking about it since (he was one who really took to the method - shooting 16/20 free throws!).

"So, if it's not already abundantly clear, thanks, Tom, for this method! Now I have got to make sure we follow it through and reinforce constantly. I am sure we will see an improvement in our jump shots and free throws in matches. We are in our national age-group playoffs and we know we are going to come up against better and bigger teams. Most of our points come off layups from steals/turnovers generated by high pressure D. But we won't be able to rely on that to the same extent -- we will need to be able to hit open jump shots and free throws to win -- the Swish method may yet prove to be the crucial ingredient in our season. I'll let you know."
- - Tom G.
Sheffield Junior Sharks, England
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"Hello, I surely wish i could come to the clinic, but I live and coach in Alabama and probably won't be able to make it. I have the video and it helped tremendously. I will use it for years to come. My team went from 1-25 two years ago to private school state champions this year and a big part of it was our shooting. we hit 33 out of 42 foul shots in our state tournament. I would take that at any level. Especially considering last year (11-10 record) we shot about 45%. Thanks so much. Is there any way I can order a t-shirt to give you guys some publicity out here?"

- - Paul B., Alabama
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"Hi Mr. Nordland, My son and I attended last Saturday's clinic and enjoyed it very much. We had purchased the video a few months ago and our shooting began to improve immediately. What really impressed me about the clinic was the way in which you taught the kids a method for learning that can be applied to anything, not just shooting a basketball -- i.e. paying attention to what your body is doing, constantly evaluating and searching for the sweet spot (Ichiro Honda said that success is 99 percent failure), slowing things down to level where one can control things, etc. I was lucky enough to have a great piano teacher some time ago and his methods were similar, and now, as a professional musician I find myself using these techniques all the time. Thanks for sharing this with the kids."

- - Mark K. and son, Trevor
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"Funny thing happened yesterday.

"As a coach of both a national caliber AAU team and my kids' teams, I purchased your video and attended one of your clinics in order to better teach shooting. Part of my approach was to spend some time in the gym first applying your principles to my own shot. I reasoned it would make it easier to teach and I certainly had fun improving my own shooting.

"As I have the last few weeks, I played in a pick up game that I knew was regularly played in by several recently graduated college players. So we're in the middle of the game yesterday and one of my teammates started pointing at me and yelling "Get him the ball. He can shoot." They were running plays for the old guy in order to beat the flat bellies. What fun.

"Tom, somewhere on the way to being a better coach, I seem to have gotten some game as well. Thanks."
- - Mark H.
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"Dear Tom, Your video is absolutely awesome! It truly is 'Shooting Simplified.'

"Let me start off by saying that I followed your advice on the video regarding learning, patience and experimentation. After viewing the video, I saw immediate results. With each practice session I steadily improved and was consistently experimenting to understand and feel (physically and mentally) each aspect of your method. At first I had no idea how to get that "perfect backspin." But after a few weeks I have noticed exactly the difference in merely flicking the wrist (which will produce a lot of spin) and pushing the ball with the UpForce (which will give it more natural backspin).

"I also appreciate the lack of 3-pt shooting in the video in that you place focus on SHOOTING and not on hoisting up a dime-a-dozen shot. Sure, you could learn how to shoot an iffy-three, but I would rather know how to REALLY shoot.

"Again, your video and advice on learning are extraordinary. If a 21 year old guy like myself, who never really played basketball, can learn how to shoot with ease, then it's a testament to the work you've put into your teachings."

A very satisfied customer,
- - M. Garcia, Anaheim
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