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  T H E  “S W I S HTM   R E L E A S E”  N E W S L E T T E R
        A Quarterly Conversation FOR Great Shooting!
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By Tom Nordland, Shooting Coach
Swish International, Inc.
Issue Number 116  --  October 2009
Tel:   888/SWISH-22  (888/794-7422)
               or 831/338-4647
Email:  Tom@swish22.com
              mailto:Tom@swish22.com
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ATTENTION: You are receiving this newsletter because you subscribed to it.  If you'd like to remove yourself from this mailing list, please see the instructions at the  end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

PLEASE excuse the advertisement paragraph you'll see at the top of this Newsletter.  Because I have a “free” service with the Mail List company (Topica), they insert that ad to help them pay for the service.  Sorry for the little commercialism.

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                IN THIS ISSUE
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      1.  Welcome from the Coach
      2.  Purpose of this Newsletter
      3.  New NBA Season -- Same Old Same Old!
      4.  The Dogma of Coaching Basketball Shooting!
      5.  More  Testimonials
      6.  KIDS' KORNER
      7.  Shooting Clinics & Camps
      8.  Get the Swish Videos
      9.  Please Bookmark this Website
    10.  How to Subscribe / Unsubscribe
    11.  Contact Information

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1.  Welcome from the Coach
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Welcome to my “Swish Release” Basketball Shooting Newsletter.  Each issue I write about the skill of shooting in the game today and how it can be more effectively learned and coached.  If you like what I'm saying, please tell others about it and suggest they subscribe, too.  Remember:  Great Shooting CAN be taught!
 
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2.  Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved.   With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting.  Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland
 
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3.  New NBA Season -- Same Old Same Old!
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Early in the new NBA season (Oct. 30th), there were 13 games played.  I watched one game, the Golden State Warriors vs. the Phoenix Suns, and read the stats on the others.  A couple things stood out:

First, I noticed that  Dwight Howard continued his exquisite free throw shooting, making a big 4 out of 11!  That’s 36%, 41% for the first two games.  He must be working out with a “shooting coach,” don’t you think?  And they can’t solve the problem?  I know exactly what he needs, in case anybody close to him is reading this, and it’s something VERY SIMPLE!  Call me!

Note:  I kept tracking Dwight’s F/T percentages and held off sending out this Newsletter because suddenly, in the first week of November, he had  these unusually high performances  from the Line:
    14 for 16
      4 for 8
      7 for 8
      8 for 9
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    33 for  41   (80%!!!)

Wow!  80%!  I thought to myself, “Hold off on  the Newsletter.  Maybe he’s had a transformation.”  I wanted to know more, so I waited and watched.  In the next 8 games, however, from Nov. 8 to 22, he returned to his old form (actually worse), 42 for 86, 49%!!!   So the 80% for four games was just an anomaly, a temporary “high,” which didn’t sustain itself.  For the month of November-to-date, adding the  two subtotals together, he shot 75 for 127, 59%, almost exactly his numbers for the past four years!

Back to the drawing board, Dwight!

I think a lot of people think Free Throw shooting is all or mostly mental.  I disagree.  As I see it, it’s all physical, though the mental can adversely affect it.  If you know  what you’re doing and it works, you don’t have to psyche yourself up.  Just do your thing.  It’s simple.  The basket is huge.  This is not like trying to hit an archer’s bulls eye 50 yards away or a golf target 100-200 yards away.

THREE’S POOR ACROSS THE EVENING!
In those 13 games, I added up the 3-pt stats, and the 26 teams averaged 32%!  They made 145 out of 459, missing 314 three’s!!!!!!!!  Three teams did very well, Cleveland with 10 of 18 (56%), Phoenix with 12 of 22 (55%), Boston with 12/24 (50%).  If you remove the totals of those three teams, the remaining 23 teams shot 28%, 111 for 395!  Isn’t that unbelievably low performance for players who play the game as much as they do?

As with Dwight’s free throw form, I see what’s causing the inconsistency with three’s, and it’s all the same stuff.

FREE THROWS NOT AS BAD AS EXPECTED
I totaled up the Free Throws and the 26 teams shot 520 for 691, 75%.  So maybe something was learned over the summer, but we’ll see if that performance is sustainable.  I kind of doubt it.

BY THE WAY
The Charlotte Bobcats set a record for the lowest point total since the introduction of the 24-second clock in a game on Wednesday, Oct. 28th:  59 points vs. Boston in a 59 to 92 loss.  They shot 31% for FG’s (23 for 74), 0% for three’s (0 for 10), and 52% for Free Throws (13 for 25).  Yikes!  Or “Crikey,” as the late Crocodile Hunter, Steve Irwin, would put it.
 
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4.  The Dogma of Coaching Basketball Shooting!
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I came across the use of the word “Dogma” recently and can see how it’s related to the teaching of shooting in this country (and around the world?).

As you probably know by now, I am challenging most of the assumptions of coaches who teach shooting.  I was given a gift as a high school boy to learn how to shoot brilliantly, and then, after losing my shot for over 30 years, it came back to me as a second “gift.”  The latter time, I was mature enough to recognize what I was given, and I’ve now spent 20 years studying, defining, teaching, experimenting and writing about it.

My biggest challenge is overcoming the status quo, the way shooting has been taught from way long ago.  How we got off track is anybody’s speculation, but the point is the coaching of shooting is mostly NOT working.  You can see it in all the different ways players shoot,** and how most of them are not effective.  We’ll see a player from time to time whose form is impeccable, but the vast majority have no clue.  You could say they’re barking up the wrong tree, or that there is no cheese down the tunnels most players are looking.  I’m working to change that.

“Dogma,” as defined by my Webster’s Dictionary, is “a doctrine; belief; esp. a body of theological doctrines strictly adhered to.”  “Dogmatic” means “1. Of or like dogma, 2. asserted without proof, 3. positive or arrogant in stating opinion.”

The key thing that jumps out to me is the “asserted without proof.”  We’ve been seeing shooting deteriorating and remaining poor or mediocre (streaky at best) for decades, but do the shooting coaches question what they’re teaching or the way they teach?  It doesn’t appear that many do.

WE NEED TO QUESTION EVERYTHING!
The situation is so poor, we ALL need to question what we’re doing with/to kids.  Coaches can inspire players to more enjoyable, productive lives, or we can shut them down by a harsh word or unkind action.  Our instruction can set them up for success or it can lead them down a path that won’t get them where they want to go.  Shooting coaching too often, I feel, falls into the latter category.  Instructions like “Square Up,” “Wrist Flip” and “Elbow under the Ball” are messing up kids’ shooting futures.

What’s generally being taught is not the way our greatest shooters shoot.  What I see in the best are open stances, relaxed wrists and hands, and elbows that are out a little, not tucked in.  If you teach “Shoot at the top of the jump,” you’re teaching a very difficult thing to do: control the flight of the ball with just upper body muscles.  A few great athletes like Kobe Bryant, Michael Jordan, Tracy McGrady and Kiki Vandeweghe can/could do it pretty well ... most of the time ... but they are/were ultimately streaky.  You never see them win 3-pt championships shooting that way. They’re considered “Scorers,” not “Shooters.”

BUT COACHES KEEP ON KEEPING ON!
But coaches apparently keep on doing the same coaching.  I keep hearing the same tired instruction.  Coaches adhere to their shooting doctrine like a dog with a bone.  If the kids don’t “get” it, I imagine coaches saying or thinking “It’s their fault!  I told them what to do!”

Google “Free Throw Shooting” and you’ll see article/webpage after article/webpage devoted to to passing on the same ineffective stuff, the “Party Line,” you might say.  It’s easier to just repeat what everybody else is saying than to question it and make the effort to find out the truth.

It’s intransigence in the face of overwhelming evidence to the contrary.

Some even teach shooting with the ball off line from the shooting eye.  That is so bizarre!  Could you ever imagine a world class dart thrower or archer with the dart/arrow lined up with the ear or shoulder?  No!  It simply doesn’t happen.  (If it does, that shooter is soon left in the dust.)  But we have basketball shooting coaches telling players to shoot that way.  Squaring up and thinking the elbow needs to be directly under the ball often lead to off-line (with the eye) shooting, a big part of the problem.

BELIEF / DOGMA
I run across this all the time.  Coaches say “You just gotta Square Up!”  “Oh, the elbow has to be under the ball, tucked in.”  “You gotta flip the wrist!”  Parents often tell me of coaches who, even though their child is a good shooter, tell her/him to square up and flip the wrist, etc., and this often creates havoc with that player’s shooting, maybe for a long time.  I wish kids could ask those coaches if they could “show” them what  they mean by the instruction and knock down a bunch of shots in a row.  I’ll bet they can’t do it.  But they’ll still tell kids what to do!!!

SQUARE UP?
To me, Squaring Up is totally appropriate ... for two-handed shooting!  ... which nobody does any more!  It’s not appropriate for one-handed shooting, where you want to have energy and stability in a forward direction, like a boxer stands to throw jabs.  With basketball, it would help if you can move body energy up and forward as you shoot, not just up.  Thus standing open or stepping in to an open stance gives more power.  Also the more you open the stance (turn toward the weak side), the easier it is to align the hand and ball with the strong eye.  It’s more natural.  It just makes sense!

WRIST FLIP?
You want to minimize variables when you seek to perfect any physical motion.  Flipping the wrist engages the smaller muscles of wrist, hand and fingers, thus inviting more variables into the equation.  Also, a wrist-flipping action flattens the shot.  If you learn to push the ball upward and forward with the arm and relax the wrist and hand, you get a quick release, higher arch and fewer variables, plus the important quality of “repeatability” becomes possible.

ELBOW UNDER THE BALL?
The elbow directly under the ball screws up your hand position (unless you’re a contortionist or you shoot with the ball aligned with the shoulder).  Try it:  pick a spot on the wall in front of you, like a basket 10-12 feet away.  Now open your stance or sitting posture and center your shooting hand on that target, in line with your eye.  Now look at your elbow.  Isn’t it out 6-10 inches, depending on how long your arm is?  That’s how we’re built, with a shoulder socket off to the side and the arm coming out of it, not out of our chest.  Now bring the elbow under the ball and see how it tilts the hand off the target.

If the hand position and alignment of the ball with eye and basket matter (and I strongly suggest they do), then the elbow has to be out a bit.  It won’t be “flying,” because then the hand is no longer centered and aligned with the eye and basket.  So FORGET THE ELBOW!  Focus on the hand position (which is where the ball is).  The elbow will do whatever it has to do ... naturally.  It doesn’t need any attention in this conversation.

Check out my website for other articles on the “myths” that are hurting the shooting in this great game.

**Note, all of my Swish shooters shoot the same, with just minor variations. It’s so obvious what’s needed, once you understand the shot.

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5.  More  Testimonials
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A new testimonial from the Czech Republic:

"Hi Tom, yes, the story is really before and after Swish. Till I have found Swish, I saw a couple of articles about shooting and I though it’s fair enough to know how  to shoot.  What a big mistake!  If something extraordinary happened in my basketball life, it was first time watching Swish .

“This is one of the best basketball stuff I have ever seen!  I became immediately great believer in Swish.  It’s a complete method how to learn shooting, step by step, with so many logic explanations !!!!!  And what more, the way of shooting is really natural.  I have to say thanks for your work, I became  a promoter and believer of Swish!!!!”

-- Martin C., Prague, Czech Republic

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(Editor’s note: Following is an older testimonial I think is timeless.  I reprint it here for your enjoyment and learning.)

"Hi Tom, It has been quite a while since I wrote, but I continue to read your articles with interest and also applaud your decision to develop a complete curriculum for teaching coaches your revolutionary ideas on shooting.

"Just a few notes while I am on the keyboard:

"I took a year off from coaching after some disappointments in 2001. I didn't get the high school job I wanted, but did have a successful year coaching 5th and 6th grade girls.

"Being out of coaching for a full year was agony for me, though, after a few months, and became unbearable when I went to all my Granddaughter's games last Winter and had to observe the team playing with almost no shooting skills and no coaching to be seen either.

"Nevertheless, I began coaching Ashley, who began 5th grade last Fall, late in the Summer and she made the 7th Grade team easily. I started her on the Swish Method, and for some reason, she did well at first, then didn't improve for a while. I then went back and tried some of the old ideas I learned from Ace Hofstein, a shooting coach who uses the square up method to teach shooting. Same problem....

"Then I read one of your articles that was on your site in the coaching department and you said that the coach's job was not to correct, but to act as a guide to make players aware of their bodies, the flight of the ball, and to encourage them to think about what happened when they shot and how it felt, and to be aware of what was happening and to do what seemed natural within the general framework of good shooting principles relating to using a constant pure release, and using UP-Force from the legs and body and the angle of the shot to determine distance for the shot, etc.

"I had had a somewhat frustrating day with Ashley that day (for us both, I suspect), and I decided to change my approach from saying "Shoot higher!", "Use your legs"!, "Follow through!", etc, etc, and instead, I told her that today we were going to just have her shoot and she would think about her shot and say what she felt and what she thought might fix the problem if she felt there was one.

"It was an amazing thing. She was relaxed and when she missed a shot, she thought and then talked about what she thought happened. I nodded and said nothing , or said "Ok", and she shot again. The only thing I did was, from time to time, reinforce the ideas of simple pure release with a relaxed wrist, catching the wave of the UP Force, and that higher shots saw a bigger target. No suggestions were made at all about a particular shot, I just listened most of the time and rebounded and threw her the ball.

"The result was that she was swishing shots within 15 minutes with a set point over her head at the free throw line. She just turned 11 and is 5'3" and wiry and slim, unlike her ole Grandpa (me). I used this method on a 10 year old the other day in a 20 minute session with a similar result, though we used a low set point that allowed her to just see the basket over the ball.

"Tom, you have found an important principle of shooting here. Not only are your mechanics of shooting sound, but the more important thing is to teach self discovery and the body's ability to learn if it is not interfered with too much by a coach's constant admonitions to do this and do that and the other thing.

"Your personality lends itself well to that style and it was natural for you to adapt it, but in my case, I always love to correct and demand it be done my way as a coach. I had to learn that sometimes it is better to provide guidance than a detailed rote routine to memorize, especially in something that is so tied to the state of the mind and one's self confidence like shooting. I know that you know these things, but I want to encourage you anyway, because I have tried it both ways and have seen how much wiser your philosophy is on this matter."

-- Mike Burke, Illinois

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(Another remarkable testimonial, reprinted from last summer, it’s so good.)

“Hi Tom,  G'day from down under again. It's been a while since I've contacted you but I have been shooting so well lately I had to send you another update.

“As you know, I got immediate improvement by implementing the SWISH method but this season it's now at a whole new level.

“Quite frankly, I can't believe how well I am shooting at the moment and it's all thanks to the SWISH method.

“The main purpose of this e-mail is to emphasize that ANYONE can learn the SWISH method and I am living proof of it.

“At 34 and by my own admission, seriously un-athletic and average at most aspects of basketball, I have taken my shooting to a level I didn't think I could achieve.

“I have been averaging over 20 points a game 7 games into the season and I have also hit shots down the stretch in 3 games to get us over the line.

“The best of them was last Monday. We were down by 5 points with 1 minute to go and I got a good look at the 3 point line and drilled it.

“I was heavily guarded for the next possession, got double teamed, so I passed to a wide open team mate who just missed the game winning 3. We were lucky enough to get the rebound, the ball got passed to me about 1 meter outside the 3 point line. I had to shoot with defenders closing and with 5 seconds left on the clock. I just got it off and it was even a swish.

“A first for me, I have never hit a game winning 3 point shot.

“I ended up scoring 30 points on 15 shots in this game. And they were all mid-range and 3 point jump shots. No layups or free throws. The entire team scored 45 points.

“Never have I been so pumped after winning a basketball game, we stole that one.

“Also just this season, I had my top score of all time which was 35 points as well as hitting the most 3 pointers I have ever hit in one game. That was 10, I seriously just couldn't believe it. Even the ref was looking at me by about the 7th 3 pointer with a "I can't believe you hit another one" look on his face.  It was priceless.

“And just today, a team mate sent me the following e-mail:

" ‘I would like to know what your 3 pt percentage is this season - its got to be between 40-50% !! Lucky we have one player on the team that can knock them down !!!’

“But without a doubt, the number one biggest improvement is WHEN I am hitting the shots. Not only has my consistency improved drastically, my accuracy towards the end of games and when defenders are closing in on me has increased incredibly.

“I can't explain how much more I am in tune with my shot and how much more of an understanding of why I miss when I do.

“In fact I went through a time where I thought I might be doing something wrong as the trajectory on nearly all of my shots is the same.

“But I realized that I was just using more UPFORCETM for further out shots then close shots and hence the trajectory was the same for most shots.

“That realization came when I noticed that I would put extra arc on the shots when a defender was closing quickly. I had to get it off even quicker than normal and sure enough, the shot has quite a bit more arc when this happens.

“This also leads me to believe I can shoot even earlier which should lead me to even further improvement. Just incredible.

“Again, I want to emphasize, this isn't an e-mail about "look at what I can do". It's 100% a testament to the SWISH method and how incredibly powerful it is.

“As I said above, At 34 and a most un-athletic basketball player, I am the definition of average when it comes to most aspects of the game. But I just spent the time learning the SWISH method and it just flat out works.

“If I can do it, ANYONE can do it.

“In fact, I had to unlearn my old shot of 15 years, so nearly everyone is at an advantage compared to where I started.

“And if anyone says the SWISH method is too slow to get off in a game or it doesn't work, just hasn't learned it fully yet.

“I implore anyone to stick with it, IT WORKS!!!!!”

-- Kindest regards,
Travis M., Wembley, WA, Australia

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6.  KIDS' KORNER
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(This was an article I wrote last November, 2008, for the website, “BizyMoms.”  It’s been modified to be for kids.)

BE CURIOUS ON A BASKETBALL COURT

Be curious as you play basketball or perform any physical activity you want to improve at.  Please realize you don’t have to "know" things.  You're just a young kid! You’re supposed to make mistakes and not know things.  You’re supposed to ask questions!  It’s really a great place to be, learning and welcoming mistakes.

THINKING YOU “KNOW” INTERFERES
If you come to all the skills you need to learn to play basketball well -- passing, dribbling, shooting, etc. -- with curiosity and exploration, you'll become a learning machine!  When you think you have to do things "correctly," you'll start interfering with yourself and block learning.

MOST KIDS PRACTICE AND DON’T GET MUCH BETTER
Unlike most kids who go through things mechanically with little awareness, hoping to get better, you can be on a fast track to success if you learn to be aware and present and minimize thinking.  (Being “present” just means to be in awareness of what’s happening right now, not thinking of the future or the past.  You could go “blank,” having zero awareness of anything (which leads to no growth or development), but if you’re focusing on what’s actually happening, great stuff happens, at least a lot of enjoyment, and probably a lot of learning.

OUR MINDS ARE OFTEN MORE INTERESTED IN LOOKING GOOD!
Oftentimes, our minds do not help us with learning.  You might find they are more interested in how we appear to others, trying to avoid looking bad in front of them and wanting to look good.  Shooting is a physical thing and you need to be present for learning to happen.  If you’re thinking too much, little or no learning can occur.

You could say shooting a basketball is just “bio-mechanical.”  If you do this, the ball will always do that.  There's a direct correlation between the action and the result.  If you push the ball upward, the ball will go upward, if you move your arm in a horizontal plane, the ball will move horizontally ... every time.  It's called Cause and Effect.

PAY ATTENTION AND YOU’LL LEARN
To learn, then, just pay more and more attention to what is actually happening and let the body adjust and learn  Notice the word "Let."  If we get out of its way, the body will learn ... easily!  But if you're always wanting to look good, you won't be feeling or seeing stuff.  It’s also easy to get into judgment (“good” and “bad”), and that interferes with awareness and learning even more because you get into “trying” to correct the “bad” and repeat the “good.”

So if you can learn to be curious and explore, you’ll have more fun and learn.  Try different things.  Try different ways to release the ball.  Shoot at different angles, high and low.  Shoot early in the jump, and then shoot late.  Shoot with two hands.  Miss on purpose in different ways.  See what's the most reliable and what works.  “Square up” to shoot (body facing directly at the basket) and then shoot with an “Open” stance, with the right foot forward (for right handers) and the body turned.  Bring the ball up in line with your strong eye and basket and shoot, and then bring the it up off line.  Try everything and notice differences.  Explore every which way you can ... and you'll become a better player much quicker than if you’re trapped in the same routine every time.  The result will be "Learning," a lot different than trying to do things the "right” way!

Thanks for reading this, my young friend.  I love you and all that you are and will become.  Try to love yourself and your teammates and coaches (opponents, too) and sports can be an incredible arena for growth and self development ... and joy!

*** ADDENDUM FOR KIDS OF ALL AGES ***
I've begun to get more video clips to post on my website, clips from players of different ages.  They're very inspiring because they show regular players shooting extraordinarily well, not just the coach or a couple hot-shot shooters.  My latest are of two boys, ages 14 and 12.  Go to the Shooting Gallery page and scroll down to find the links to the clips.  And prepare to be impressed!

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7.  Shooting Clinics & Camps
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THREE GENERAL OPTIONS AVAILABLE
I’m now offering a choice (mix and match) of three clinic/camp formats:

FOUR-HOUR HALF-DAY CLINICS:
This is the “Signature” format as it gives me ample time to lead a slow, awareness-filled experience in learning.  By the end, participants know fairly deeply what and how to practice and how to coach themselves.  That’s the only way this coaching is really going to stick!  These clinics are 4 hours long, and I can do one or two per day.

THREE-HOUR FREE THROW CLINICS
This format is similar to the 4-day clinics, but serves more as an introduction to self-coaching.  Its main focus is applying Swish principles to the Free Throw, including my latest discoveries about this simple, can-be-frustrating shot.  The “Swish Free Throw” makes this shot easy, a sure thing!  I can do 2-3 of these clinics per day, or mix them in with the other formats.

TWO-DAY CAMPS:  (The Preferred experience!)
These are 7 hour, two-day experiences, with a suggested 3 1/2 hours the first day and 3 1/2 hours the second (other formats are also possible).  The two-day experience gives the students an evening in between to watch the Swish DVDs, practice what they are learning, and develop questions to ask.  The second day becomes magical as the kids get more deeply what’s possible and learn additional ways to practice it and play with it.  I can do two of these Camp formats in a two-day period, with both a morning session and an afternoon session.

SWISH TOURS THIS FALL

    Boulder Creek, California
        Two 4-hour clinics are planned on two Sundays, Dec. 6 and Dec. 20

     See the “Clinics” page for the latest details and Guidelines
                

PARTNERSHIPS WITH BASKETBALL CENTERS?

I’m interested in establishing relationships with basketball centers that have multiple courts and large databases of players and coaches.  We can run joint shooting clinics and camps and share the revenue.  You provide the court(s) and the players and I’ll provide the coaching and training of coaches.  Your membership and people on your general databases will love to get coaching in the game’s most important skill:  shooting!  We could do clinics throughout the year.

Northern California is my best option, but I’ll consider other venues as well, traveling there periodically to train coaches.  My top coach-in-training, Ernest Johnson, lives in Washington, D.C., and so if you’re in that area contact me and I’ll have Ernest contact you.

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8.  Get the Swish Videos
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See this color PDF that describes the “promise” of Swish.  There really IS a big problem in  the great game of basketball, and this new flyer of ours describes the challenge and the opportunity my coaching offers.  Print it out (in color or not) and share it with your friends:  Swish Flyer

Let me again encourage you to get the Swish videos, if you haven't already.  Swish 2 may deserve the “Academy Award” of shooting videos, as Coach Bill Dale put it in a Newsletter awhile back.  These videos are poised to help shift the way shooting is taught everywhere.  They reveal a very simple approach to shooting that can be seen to be the way the greatest shooters have always shot.  They teach kids how to learn and practice, and HOW TO COACH THEMSELVES!  That's Huge!  They also, especially Swish 2, teach how to coach others in shooting excellence!

Get both Swish and Swish 2 with the discounted “package” price of $44.90 plus shipping (and tax if you're in Calif.).  The original Swish is a “classic,” especially for younger players, well worth the price of $15 (half price, no extra shipping) it costs to get both.  Swish 2, two-hours long, is my “masterpiece.”

As one coach put it, “The answer to the shooting woes is mechanical, not mysterious ... physical, not mental.”   (Click here to see the whole quote "More Mechanical than Mysterious."  http://www.swish22.com/assets/ttucker.html)

If you're a coach and want to coach shooting, I've got some special coaching tools I'll send you when you purchase Swish 2.  There are also lesson plans and coaching stuff on the “For Coaches” page."  Sign up on the Coaches’ Email List there.  I’ll be developing more materials soon to help you view the videos and teach the Swish Method.  I want to inform and empower YOU to coach this skill most effectively.  We all need to work at this to “right the ship,” as it's said.  Shooting is at such a low ebb, we need something different from what's been coached the last 20-25 years.

For more information and to order the videos: 
      Swish home page

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9.  Please Bookmark this Website
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I invite you to bookmark my Website (http://www.swish22.com) so you can go there easily to catch my latest comments on shooting.  You can read about my videos there (including endorsements, testimonials, reviews and an overview of the videos), my coaching, and the many articles on shooting I've written.  You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis. 

Please tell others about this newsletter, my site, and my videos.  Forward the newsletter to them and suggest they read it and the many archived issues.  Send them the URL and let them know there's a proven method for powerful shooting. This great game of ours deserves a Renaissance in shooting!
     
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10. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

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11. Contact Information
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Tom Nordland, Swish International, Inc.
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
E-mail Tom
Originator of the Official Swish Method of Shooting!
For a Renaissance in Shooting!


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