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THE SHOOTING NEWSLETTER - MAY 2003
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By Tom Nordland, Shooting Coach
Volume 5, Issue Number 5, May 2003
Editor: Tom Nordland
To E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. Student-lead Learning vs. A Coach Telling What To Do
4. Comments on the NBA Playoffs
5. KIDS' KORNER
6. If You're a Coach...
7. Shooting Clinics / Private Coaching
8. Please Bookmark this Website
9. How to Subscribe / Unsubscribe
10. Contact Information


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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. Student-lead Learning vs. A Coach Telling What To Do
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A coach I met a couple of years ago at a clinic in Evansville, Indiana, just wrote and reminded me of an important coaching point I need to emphasize from time to time. The question is what's the best way to coach. A lot of how we all were coached as youngsters and how I (we) taught as a beginning coach was that the coach knew something that the kids didn't (e.g. -- a physical skill like shooting), and it was the coach's job to tell the kids what to do to get better. This could be called "outside-to-inside" learning, where the kids are told something and expected to go do it. If they fail to do it, the fault is often pinned on the kids because they were "told" what to do.

A variation on this is to demonstrate along with the telling. This is usually more effective than just telling, but it's still required that the student see and hear what to do and then learn to do it.

This way of coaching works, to some degree, and it's easy. We all probably experienced this kind of teacher or coach. And oftentimes the coaches who're telling you what to do can't do it very well themselves. They "know" intellectually how to do it, knows some rules about it, so feels they can coach it! When it's intellectual learning, then it's harder to see what the student is getting. When it's a physical thing, it's more obvious: the student and coach can see the result of the effort.

From my experience the last 20+ years teaching golf and tennis and now basketball, I've been well coached in a different approach to coaching/teaching. This approach takes the point of view that the student is a genius and fully capable of learning if given the right environment and experiences.

You might say humans are "Totally capable (to learn) ... and they interfere." The interference might be a physical limitation (poor eyesight, a strained knee, an injured back, etc.), and it could be mental (doubt in oneself, fear of performing, extreme self-consciousness, short attention span, etc.) It can also be an external influence -- instruction that interferes with natural learning.

With this point of view that the student is the teacher, it's the coach's job to set up the environment for learning and find ways to describe, demonstrate and otherwise lead out and enhance the experience for the student so learning can happen. You might even say it's for the coach to "get out of the way" so learning can happen. Learning occurs in an arena of awareness rather than in an arena of being told what to do. My "Coaching 101" article goes into this in more detail. (http://www.swish22.com/coaching101.html)

Read now the remarkable discoveries of this coach when he tried a different way to coach his granddaughter:

"I took a year off from coaching after some disappointments in 2001. I didn't get the high school job I wanted, but did have a successful year coaching 5th and 6th grade girls.

"Being out of coaching for a full year was agony for me, though, after a few months, and became unbearable when I went to all my Granddaughters games last Winter and had to observe the team playing with almost no shooting skills and no coaching to be seen either.

"Nevertheless, I began coaching Ashley, who began 5th grade last Fall, late in the summer and she made the 7th Grade team easily. I started her on the Swish Method, and for some reason, she did well at first, then didn't improve for a while. I then went back and tried some of the old ideas I learned from Ace Hofstein, a shooting coach who uses the square up method to teach shooting. Same problem....

"Then I read one of your articles that was on your site in the coaching department, and you said that the coaches job was not to correct, but to act as a guide to make the player aware of her body, the flight of the ball, and to encourage them to think about what happened when they shoot and how it felt, and to be aware of what was happening and to do what seemed natural within the general framework of good shooting principles relating to using a constant, pure release, and using UP-Force from the legs and body and the angle of the shot to determine distance for the shot, etc.

"I had had a somewhat frustrating day (for us both, I suspect) with Ashley that day and I decided to change my approach from saying "Shoot higher!", "Use your legs"!, "Follow through"!, etc, etc, and instead, I told her that today we were going to just have her shoot and she would think about her shot and say what she felt and what she thought might fix the problem if she felt there was one.

"It was an amazing thing! She was relaxed, and when she missed a shot she thought and then talked about what she thought happened. I nodded and said nothing , or said "Ok", and she shot again. The only thing I did was from time to time reinforce the simple ideas of a simple pure release with a relaxed wrist, catching the wave of the UP Force, and that higher shots saw a bigger target. No suggestions were made at all about a particular shot, I just listened most of the time and rebounded and threw her the ball.

"The result was that she was swishing shots within 15 minutes with a set point over her head at the free throw line and from the elbows. She just turned 11 and is 5'3" and wiry and slim, unlike her ole Grandpa (me). I used this method on a 10 year old the other day in a 20 minute session with a similar result, though we used a low set point that allowed her to just see the basket over the ball.

"Tom, you have found an important principle of shooting here. Not only are your mechanics of shooting sound, but the more important thing is to teach self discovery and the body's ability to learn if it is not interfered with too much by a coach's constant admonitions to do this and do that and the other thing.

"Your personality lends itself well to that style and it was natural for you to adapt it, but in my case, I always love to correct and demand it be done my way as a coach. I had to learn that sometimes it is better to provide guidance than a detailed rote routine to memorize, specially in something that is so tied to the state of the mind and ones self confidence like shooting. I know that you know these things, but I want to encourage you anyway, because I have tried it both ways and have seen how much wiser your philosophy is on this matter."

-- M. Burke, Murphysboro, IL

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4. Comments on the NBA Playoffs
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FROM A SHOOTING PERSPECTIVE

GAME 5, DALLAS VS. SAN ANTONIO
It was amazing to watch the loss of a game by the San Antonio Spurs on May 27th in the fifth game against the Dallas Mavericks. I'll comment about it because it shows the value of shooting and "shooters" in the game.

LOOKED LIKE THEY HAD IT
San Antonio looked like they were going to stay ahead and finish off the Mavericks as they had just done in Dallas, leading most of this game by 7-9 points and more. In that prior game, they had ended powerfully (for a change) and won easily. When all their guns are firing, they're an awesome team because of the great skill of MVP Duncan in the paint. This game was to be the coup de grace to eliminate the Mav's, especially since their top gun, Dirk Nowitzki, was out of the game.

GUNS NOT FIRING
But alas their guns were not firing. Their shooting failed them down the stretch and the Mavericks incredible ability to shoot (and score) in 4th quarter situations was demonstrated again. Starting that last quarter with a 7 point lead, the Spurs lost by 12!

I expected this might happen because I can see how "streaky" the Spurs shooters are. They don't have a truly great outside shooter in the top 9 players. Steve Kerr is the team's best shooter, in my opinion, the only "pure" shooter. But he didn't play for some reason. Parker can make the outside shot at times, but his stroke is very wristy and flippy and thus streaky. Genobli's stroke is very good at times, but it's not a sure thing and he missed all three he put up in the last quarter. Jackson and Bowen have been performing quite well at times, but the strokes of both players are questionable. Bowen's troubles at the free throw line highlight how inconsistent his stroke is. Jackson takes the ball back a bit far, inviting a throwing motion, but he has a fairly repeatable release action. However, in this game he missed his only two field goal attempts in the 4th quarter. Robinson is a poor outside shooter. Missed free throws, usually a problem, weren't the problem this time, but had it come down to free throws, they could have lost it that way, too.

DANGEROUS SHOOTERS FOR DALLAS
Dallas, meanwhile, has four dangerous shooters, three suiting up for this game, and the whole team has been outstanding at the free throw line this series. I like Dirk's stroke the best and Nash's second. Findley and Van Excel shoot with more wrist and hand than I recommend, and though somewhat streaky, they are prime time "scorers," usually able to come through under pressure. In this game, the big three all came through. In the final quarter, by my count, San Antonio made only 2 for 14 while Dallas was hitting 9 for 14. San Antonio made their only two free throws and Dallas (Van Exel) made all five of theirs. The difference was the 7 more field goals! In all, the Mavericks outscored the Spurs 29 to 10 in quarter four! At one point in the last quarter an announcer said the Mavericks had outscored the Spurs 21 to 5. Earlier there was a point where the Mav's had outscored the Spurs 37 to 16 in the third and fourth quarters.

There were also turnovers, steals and lose-ball fouls that quarter in Dallas' favor, suggesting they wanted it more than the Spurs.

NO "PURE" SHOOTERS FOR SAN ANTONIO
Having no outside "pure" shooters who played destroyed the Spurs. They didn't have anyone on the perimeter who was "looking" for his shot. You saw them favoring to pass to someone else in most cases. When they did take one, it usually missed, which lead to more lack of confidence. Confidence that's not backed up with reliable, pressure-proof technique can work only so long.

Dallas, meanwhile, had three guys who wanted to shoot every time they got the ball, and La Frenz is a pretty good shooter, too. With the outside shots failing time after time, and Dallas' double and triple-teaming defense neutralizing Duncan, the Spurs were in big trouble. The Mavericks shooting machine pulled away for an easy win. Coach Don Nelson and his staff deserve a lot of credit for the offenses and defenses (and spirit) of this dangerous team. Their ace-in-the-hole is their stable of "shooters."

GAME 6, SAN ANTONIO VS. DALLAS
San Antonio finally puts the Mavericks away. Shooting is, again, the difference, but this time the result was the opposite and a "pure" shooter took over.

DALLAS COULDN'T MAINTAIN A LEAD, FELL APART
This was a fierce struggle, with Dallas maintaining a lead most of the first three quarters. However, this time it was Dallas who couldn't maintain their poise. Shooting was up and down for both teams for three quarters, with the Mavericks slowly pulling ahead. They had a 13 point lead going into the 4th quarter. Then something happened. Slowly and then more quickly, the Spurs got the upper hand in shooting. Lead at first by a marvelous shooting game by Jackson (24 points, 8 for 14 field goals, 3 for 3 from the line, and 5 for 7 from the 3-pt line!), the Spurs closed the gap. Then a remarkable thing happened. Coach Popovich decided to put in Steve Kerr. The main reason, it seems, was that Parker was sick from something he ate and was playing under par (only 13 minutes, 0 for 5 in shooting) and backup Speedy Claxton had just gotten his 4th or 5th (?) foul. So Popovich puts in Kerr who had played only 13 minutes in the post season til that time.

KERR'S SHOOTING WAS THE PERFECT ANSWER
Now this is curious. The way the game is being played these days, and especially against a team like the Spurs who have such a terrific big man in Duncan, defenses are constantly sagging in and allowing outside shots. The Spurs have proven that the top 9 guys can't shoot well consistently from outside (exception Steve Jackson in this game, though he was only 28% in 3's in the playoffs prior to this game), so the strategy had been a good one. But Steve Kerr is one of the greatest outside shooters of all time and he's sitting on the bench! He is finally brought in and makes 4 for 4 with 3's and helps the Spurs open a big lead that shatters the Mavericks. With the purest shooter (Nowitzki) still sidelined, the great shooting Nash and prime time scorers Findley and Van Exel just couldn't pull off another miracle. And the more they tried the worse it got. They only had 5 points in the quarter until a few last-minute buckets saved them from matching an NBA record for fewest points in a 4th quarter. It was just too much to expect, them winning without Dirk. It was great drama and mostly great basketball.

A FEW PLAYERS HAVE FLAWLESS TECHNIQUE
My thought here is that coaches like Popovich don't realize how much better some shooters are than others. Kerr's technique is flawless, whereas the technique of others is mostly flawed -- too many variables, a throwing or flipping motion, flat and hot, funny spins, etc. Why he didn't think to put Kerr in earlier in the series is a mystery, but I'm sure he's going to play him a lot against the Nets.

POSTSCRIPT
Steve Kerr shoots the way I coach it and the way it's revealed in my Swish video and my clinics and camps. He didn't get it from me and I didn't get it from him. I was doing this stuff in the mid-50's and I can still do it now. It's simple, universal stuff that anyone can learn. Steve's not a genius with a basketball. He's just mastered some simple things that allow him to shoot beautifully ... all the time and even under great pressure. His shots are mostly the "catch-and-shoot"variety these days, but shooting off the dribble can be mastered, too, when your Release is automatic and repeatable and you shoot powerfully on the way up.

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5. KIDS' KORNER
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YOU'RE A GENIUS!
When it comes to learning, you are a genius! Human beings are amazing "learning machines." And you're human, I assume. So you are a natural born genius!

I bring this up because it's part of the theme of Section 4 this month. I included there an email I got from a coach from Illinois that talked about how he shifted the way he taught his granddaughter and the amazing results they (student and coach) got in a short time.

YOU CAN LEARN REMARKABLE THINGS ... WITH AWARENESS
The point I want to make is that you can learn remarkable things ... but you have to become and stay aware. Awareness is the master tool for learning. People can tell you things and show you things, but until you actually, in the here and now, can see, feel, hear, smell and/or taste it, you won't learn it. Section 3 above talked about how a lot of the coaching that's done is in telling kids how to do something and then expecting them to "get" it and be able to do it. Little, if any, time is spent on getting feedback from the student as to what happened, how that felt, where the hand finished that time, how high the shot was, where it actually landed, etc. It's expected that you can go out and do it if someone tells you how.

EXPERIENCE IS THE TEACHER
The reality is that you have to "experience" something in order to learn it. And experiencing is not the same as being told. Experience is a sensory thing, using one or more of the five senses. In basketball it's mostly physical, some visual. I use the term "awareness" to describe this experiencing of your environment. The "feeling" part is also called "kinesthetic" feel.

When you want to accomplish something like improved shooting, you need lots of awareness to help your body learn what works and doesn't work. Errors or misses are a critical part of the learning. You cannot expect to perform perfectly from the start. Don't expect to make all your shots and then get mad if you don't. Misses are expected. Your job is to stay present with what's happening. As soon as you see and feel how misses happen, they will go away because the body is getting good feedback and learns. It also helps to stop the judgments that are so easily called forth, like: "I'm no good," "I can't do anything right, "I'll never get this," "That was terrible," etc. Instead just be into raw, unadulterated* experience.

When you are truly "present" with your experience, you cannot but learn. Being present means being aware of what's happening. The more the awareness, the more the learning. It helps, of course, to know where you want to get, and that's where a good coach can show you how to do something. (My video accomplishes that, too.) But then, for the learning, it's the experience that matters, not the coach's wonderful words.

Enjoy your summer. Play a lot of basketball and be sure to spend most of your time practicing and playing (experimenting). Don't just play games every chance you get. Work on your shot by yourself and with friends, as well as on your other skills. Test yourself from time to time in games, but not all the time! A game is all about performance, how good are you. In a game there's no room for experimentation and play. You can't run something over and over to help you "get" how to do it. Mistakes and misses are not welcome, as they are in practice. So spend a lot of time practicing and being aware of things and you'll learn a lot.

(A funny aside: I used the description "raw, unadulterated" experience above. I just looked it up and the word "adulterate" means "to make inferior, impure, by adding an improper substance." It's almost like having an "adult" say something that interferes with your learning would adulterate it, make it impure and inferior. It's not always negative, of course. A lot of us adults have helped young people learn, too. But some of us, and I include myself, have interfered with kids' learning, too, sometimes. You'll just have to forgive us. You'll probably find yourself making the same mistakes when you go to help or coach someone else or your kids. It's just part of being human.)

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6. If You're a Coach...
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If you'd like to start on the process of learning how to coach shooting with my Method, please join my Coaches' Mailing List. The list is a quick and easy way for me to communicate to all the coaches at once. As I develop new things and post new articles, coaching ideas, etc., I use this vehicle to let you know. Also, visit and bookmark my "For Coaches" page, as it will have more and more coaching ideas, lesson plans, articles, etc. There's a "Homework" document that can get you started on this path very quickly.

To join the List, go to this webpage on my site ("For Coaches" page), scroll down to the "Sign up" section and click "Join List." You'll be prompted as to what to do. Your email address will not be sold or given to anyone else, and you can easily un-subscribe yourself on that same page.

If you're having some wonderful results either from working with the Swish video or just from reading my coaching suggestions, lesson plans, etc., please write them up for me to post on the coaches' page for others to see. We can all learn from each other's experiences and insights.

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7. Shooting Clinics / Private Coaching
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For the latest news about Clinics, Camps and Coaches' Trainings across the country, go to this page: Clinics and Camps

Some of the players' clinics that are open to the public (all Coaches' Trainings are open):
· June 12-15, Nashville, Tennessee
· July 24th, Seattle, Washington
· June 26-28, Vernon, British Columbia
· June 30-July 2, Ferndale, Washington
· July 13-15, Davenport, IA
· July 16-18, Peoria, IL
· July 19-20, Milwaukee, WI
· July 22-23, Chicago, IL
· July 29-31, Southington, CT
· Aug. 1-3, Springfield, Mass
· Date to be determined, probably mid-August, Boise, Idaho

If you'd like to organize some shooting clinics or camps, please call or email me. I'll be scheduling Coaches' Trainings at each stop as much as possible, too.

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8. Please Bookmark this Website
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I invite you to bookmark my Website (http://www.swish22.com) so you can go there easily to catch my latest news and comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my video. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting.

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9. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

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10. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
To E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
For a Renaissance in Shooting!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)

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(c) Copyright 2003 Tom Nordland
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