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Return to Newsletter Index page ----------------------------------------------------------------- T H E “S W I S H R E L E A S E” N E W S L E T T E R A Conversation FOR Great Shooting! ----------------------------------------------------------------- By Tom Nordland, Shooting Coach Swish International, Inc. Issue Number 104 -- December 2007 Tel: 888/SWISH-22 (888/794-7422) or 831/338-4647 Email: Tom@swish22.com mailto:Tom@swish22.com ----------------------------------------------------------------- ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy. PLEASE excuse the advertisement paragraph you'll see at the top of this Newsletter. Because I have a “free” service with the Mail List company (Topica), they insert that ad to help them pay for the service. Sorry for the little commercialism. ============================================ IN THIS ISSUE ============================================ 1. Welcome from the Coach 2. Purpose of this Newsletter 3. Shoot From the Heart! 4. Squared-Up Stance vs. Open Stance? 5. When Confidence is Low... 6. Revisit My “The Things That Matter” Article 7. More Testimonials 8. KIDS’ KORNER 9. We’re Now Called “Swish International, Inc.” 10. You Can Republish Articles I’ve Written 11. Get the Swish Videos 12. Shooting Clinics & Camps 13. Some Powerful Testimonials/Photos/Videoclips for Swish 14. Please Bookmark this Website 15. How to Subscribe / Unsubscribe 16. Contact Information ------------------------------------------------------------ 1. Welcome from the Coach ------------------------------------------------------------ Welcome to my free Monthly “Swish Release” Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught! ------------------------------------------------------------ 2. Purpose of this Newsletter ------------------------------------------------------------ This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends. -- Tom Nordland ------------------------------------------------------------ 3. Shoot From the Heart! ------------------------------------------------------------ I recently had a new idea about power and stability when shooting. It’s related to the question I ask in the next section, “Squared-Up Stance vs. Open Stance?” Try this on for size: See if you can shoot “From the Heart” when you release the ball. Note how you can think of the major source of power driving your shots as being your whole body, from the core of your body, from, let’s say, THE HEART! This exercise in focus will probably take your attention on your body from the upper body release muscles (arm, wrist, hand and fingers which are delivering the ball to the target) and bring it down more into your body. That will help. You want to know (sense) that you are shooting from a strong, stable base. The idea of coming “from the heart” will give you a greater sense of control. TRY DIFFERENT FOCUSES -- WHAT “CLICKS” FOR YOU? Take some shots with different focuses. Shoot with your attention in the area of your hand. Feel much control or power? How about the whole arm and hand? Any more control? Focus on your feet as you shoot. How about the legs? Now try the whole body. And finally see if you can shoot from the Heart. AN OPEN STANCE ALLOWS THIS I find if I shoot with a more squared-up stance, I lose connection to my body power. It’s because the arm action becomes detached from the lower body, especially if you flip or throw the ball rather than push it. If your stroke is more of a push and you open your stance, you can more easily feel a connection to the body and the idea that the power and stability of the body is driving the shot. LIKE A BOXER WOULD STAND When I mentioned the value of an open stance in a clinic awhile back, a coach said, “Oh, yeah, like a boxer would stand to throw jabs.” A boxer would never stand square to his opponent. Try it and feel how unbalanced it can be, how weak a stance it is. If left handed, a boxer would turn counterclockwise and have the right foot forward, right shoulder forward, and extend out toward the opponent. There’s much more balance and stability and power to such a stance. As you go to shoot, feel the groundedness of reaching forward with the arm and coming from a strong power base emanating from the whole body out your arm and hand and fingertips. This little exercise will show you the importance of grounding your shooting in your biggest muscles, and opening your stance and “stepping in” will help facilitate that. ------------------------------------------------------------ 4. Squared-Up Stance vs. Open Stance? ------------------------------------------------------------ If you’ve been reading my stuff for awhile, you know that I advocate an open stance and stepping in to the shot. I feel the coaching instruction to “Square Up” is a big part of the problem in shooting today. I see most players on TV squaring up at the Free Throw Line. And I see them missing their shots. Most of the international players in the NBA have an open stance ... and shoot better than the Americans who square up. As I’ve said, Chris Mullin didn’t square up! Larry Bird didn’t square up. Diana Taurasi doesn’t square up! Hornacek and Kerr did not square up! But the coaching world still thinks squaring up is the answer. I asked a coach friend, who was an NBA assistant coach for a long time and is now considered one of the game’s best defensive coaches, about this dilemma. He agrees with me that the preferred stance is an open one. I asked him what percent of coaches in the game he felt might still believe in the squared-up stance idea. He thought a moment and said “Maybe 50%, just a guess.” WHAT DO YOU THINK AND WHY? Let me ask my Newsletter readers to email me and tell me which stance you advocate and teach, and I’ll do a little survey here and publish the results in a future Newsletter. I’m really interested in this because how you stand affects the whole shot. Tell me also WHY you advocate what you do. What do the stance and footwork accomplish for you? Thanks much. ------------------------------------------------------------ 5. When Confidence is Low... ------------------------------------------------------------ A suggested way to coach a nonphysical “quality” like Confidence: A parent wrote me about his daughter’s level of confidence in shooting 3’s. I thought my reply might be of interest to other parents and coaches: “Dear Tom: I notice you stress that a player has to believe in the shot. My daughter is a high school point guard and will not take the open 3 shot. She has even been encouraged by her coach to take it. If she misses one 3, she complains her shot is not good enough to shoot the 3. She does not want to be seen as a ball hog. The frustrating thing is she shoots the 3 well. “Thanks for the video's they are great already and I appreciate your goal to make folks better shooters. The really great thing about having great shooters is the game is much more interesting as defenders have to step up the pace to keep them guarded.” -- Arthur F., Kewanee, IL ------------------- My reply: Try this with your daughter, Arthur. RATE CONFIDENCE 1-10 Ask her to shoot a three and tell you, on a scale from 1 to 10, how "Confident" she was. Do that a few times, and tell her any number is "okay" (you could even say “perfect,” because in this #’s game, we’re after what’s real and honest, not improved shooting ... yet). You just want her to tell you, as best she can, what is an honest # as to the Confidence thing. The #’s will be low at first, if she is in her usual funk about her shot. The #’s (and therefore the Confidence) will probably start to rise with practice of this reporting exercise. Awareness is like that. When you shine the light of awareness on things that are in the dark (doubt, fear, lack of confidence, etc.), the dark disappears. Usually, if you really face a fear, it diminishes, maybe even disappears. We fear what we cannot see and cannot understand. The Sun has never seen what we call a shadow. Ask her to describe whatever she can about her feelings regarding the shot, the results she sees, and the Confidence that’s rising and falling. Then ask her where her favorite mid-range or outside shooting spots are, and do the # thing from those spots a few times. The #’s will probably be higher, maybe much higher. Then ask her to move slowly further back toward the 3-pt line and keep reporting the #’s. You may find a distance where the # drops. Just keep doing it for awhile. Converse with her about what’s happening. Maybe she’ll notice something, some fear or doubt, that’s causing the drop in confidence. ASK HER TO “FAKE” THE CONFIDENCE FOR A FEW SHOTS Then ask her to take some 3's and "fake it." Fake an 8 or 9 or 10. Just "BE" confident for no reason. Tell her you know that she probably can’t actually be that confident, but she can act, can’t she? She can fake it, right? See how the performance goes with this new approach to Confidence. INERTIA WILL HELP Discuss how the 3-pt shot is a far distance from the basket and needs extra power, focus, alignment, follow through, etc. Discuss the idea of Inertia and how, if the ball is moving and in line with the target before the Release, and she shoots quickly so as not to lose the Inertia, the shot gets more accurate. (This idea is mentioned in Swish 2. It comes from Newton’s First Law of Motion, that “An object in motion and and in line tends to stay in motion and in line...” It’s also called the “Law of Inertia.”) Find out if she brings the ball up in line with her eye or it is off line? If off, then ask her to change the way she “sets” the ball so it can be on-line as early and as long as possible. Does she “catch” the Inertia or not? If it was off-line, then there was no Inertia. If she hesitates before shooting, she loses or misses the Inertia. Inertia is a big deal, I’m learning. It can almost guarantee accuracy, if you catch it. DOES SHE CATCH THE LEG POWER? Notice her power and when she shoots in the jump. Ask her to shoot as early and quickly as she can, without rushing things. Have her notice how the arm motion and Follow Through have a big part to play in accuracy. She should start shooting better and feel growing Confidence. Knowledge can reduce doubts and fears, and in this case, increase Confidence. WHAT IS SHE LEARNING? From this, ask her what she is learning about Confidence, performance, technique, etc. She will probably have some breakthroughs in her understandings here. The 3-Pt shot is a long, challenging shot, but if she masters the Swish Method, powerful leg action, long in-line setting for the Inertia, constant, automatic Release with relaxed wrist and hand, varying arch to control distance, etc., it becomes an easier shot than expected. Then do the Confidence #’s thing again and probably the numbers will have risen. After a game you could ask her what the #’s were for her level of Confidence. Play with these ideas. Let me know what happens. Ask her to write down (or you do it for her) what she's aware of and what she's learning, and send that to me. Maybe there'll be a remarkable testimonial here. SHE CAN BE A LEADER, NOT A BALL HOG As to being a “Ball Hog,” if she takes ... and MAKES ... three’s, she’ll be seen as a “Leader,” not a Ball Hog. The team needs her to shoot well. Face that exaggeration head on. It doesn’t apply in her case. Her fears, mostly imaginary and false, and her passed-up shot opportunities are hurting the team. Her fear and doubt will disappear as her performance rises. And knowing the Swish Method, she will have Confidence that she DOES know how to shoot now. It ain’t a guessing game any more!!! (CREDIT: I learned the above technique of rating a quality like “Confidence” by the #’s from one of my mentors, Tim Gallwey, coach and author of the Inner Game books.) ------------------------------------------------------------ 6. Revisit My “The Things That Matter” Article ------------------------------------------------------------ Recently I had a chance to reread and update my article entitled, “The Things that Matter.” It’s really good at saying what I want to say about shooting and how to approach and master it! Here is the URL: http://www.swish22.com/whatmatters.html Please read it and give me any feedback. Thanks. ----------------------------------------------------------- 7. More Testimonials ------------------------------------------------------------ A testimonial I got from a boy who bought my videos but I couldn’t tell his name or where he lived from an email I got through YouTube. “hey , i spent the whole day today playing street ball at the local park..... alot of people turn up... “i got there and a guy the age of 26 was practicing his shooting... i let him shoot a while.. then i asked if i could shoot with him cos i had no ball... straight away he asked me for a shooting competition.... obviously he was confident from his practicing “so i took up his challenge.. the goal was to see how many we could get out of 10.. i hadn't warmed up and he told me to go first... the distance was the free throw.. i got 7/10 “he went next and got 7/10 “i went again and got 8/10 he was impressed. he got 6/10. i then got 10/10, he got 6/10 again “i told him i'll move back a few feet cos i got 100 percent. i then continued to shoot well from further back..8/10..9/10.. he finally got 10/10 and joined me further back... “this is when he couldn't hit a bucket.. he was getting air balls. his shot changed and he was missing miserably... where as my release remained constant and i just added up force.. “hehe “i should have told him about swish... next time” - - Anonymous --------------------------------------- “Tom, I am amazed at the success of UPFORCE. My oldest son is now a sophomore and made his AAA squad. My youngest is in 7th and plays for the jr. high varsity. We have a pretty good group of kids, we started with nine and are down to 7. “Our gym is small with a low ceiling, everyone that has come through our school shoots flat. It's an odd situation, we practice in a tiny gym but play games on a college sized court. This year I was able to borrow another school's gym for three practices (it helps to have a brother-in-law as a principal). All we did for those three practices was learn the upforce method. “We had two guys that really fought the new way. They had been taught the old wrist flip, stiff finger methods, plus a few of their own add-ons. By the second practice they were starting to get it. Our best athlete was about a 30-40% free throw shooter before changing. Now he shoots 80%+ from the line. In his second game he was 11-13. “We have believers now. They have fun shooting with their eyes closed. Your method is SOOOOOO simple to learn, and so basic. I have stressed to these and other groups of jr. high kids that when they go to their corresponding AAA schools they will have to be better that everyone they played while in jr. high. Today no one can shoot. If they enter school next year with the ability to shoot, half the try out battle will be fought. - - Kevin W., Fairmont, WV --------------------------------------- “Hi Tom, I first wanted to thank you for what you do. My eldest son is now a sophomore in high school and I couldn’t be happier about his shoot. He’s been to your clinic 3 times (once when he was very young, once when he was in 8th grade and last spring with his younger brother). My younger son who was just 10 this last spring came to your clinic for the first time. He was truly borderline strong enough to shoot with one hand but to my surprise, by early summer he and his brother went out shooting a couple of times and not only had he made the transition but he was using the a bigger ball. “I was amazed and his results prove it. He was always a scorer but as you get to the older grades very few kids have good form (and he was one of them). Long story short, his 6th grade CYO team was dissolved and the 7A coach was open to look at him. Not only did he make the team but he’s a starter and their “go to” shooter. It WORKS but you already know that. Again, thank you.” - - Steve A., northern California --------------------------------------- “Dear Coach Nordland: I bought Swish 2 about 2 months ago and have been working with my 13 yr. old son. It has taken about a month to get him to believe in your system but he is beginning to see the consistent results. “I have been practicing myself as I still play pick up at age 52. I wish I had this video when I was 13, I never would have quit the high school JV team because my confidence in shooting was so poor and I just felt my size would always keep me from being a good player. “I can't wait for my first team practice in December to try theses techniques. What will be interesting is to work with kids ages 12-14 who all have a different type of shot and get them to use the swish method consistently. I will keep you informed. “The one area I wanted to ask about is my son due to strength has started his shot from a side type position, getting him to get his alignment has been frustrating for him. What about kids who "push" there shot from the side because of strength issues? Thanks.” - - Joe C., Dearborn, Michigan --------------------------------------- An email written to a friend and “cc’d” to me: “I was speaking on the phone the other day with Tom Nordland, a shooting coach in Northern California. Tom is, in my opinion, the best shooting instructor I've seen and much of what I teach is just plain plagiarized from Tom's work. “His website is www.swish22.com. I attended one of his clinics in Minnesota three or four years ago and he really opened my eyes about how to teach shooting. I'd learned back in the old days from Gail Goodrich, the Los Angeles Lakers and UCLA guard. What Goodrich taught me helped me become an all conference shooting guard, but I profoundly believe that Tom's approach is better. It's simpler, more intuitive, more repeatable, creates a quicker release and most importantly will help kids make more shots. If you look at what great shooters do, they very much reflect what Tom teaches. “There are so few players that are really fundamentally sound shooters. I believe Tom offers a methodology that can help any player become a good shooter and help any coach become a great teacher of shooting.” - - Mark H., Overland Park, KS ----------------------------------------------------------- 8. KIDS’ KORNER ------------------------------------------------------------ (Reprint from Nov. 2001 Newsletter, updated) (Editor’s note: It’s time for me to republish the following article. I tell parents that this is a terrific way to help a child learn to shoot. It’s not to be done until the child has a good grasp of the concepts and practices of the Swish Method, but once the player knows something about the method and is making shots and is excited, then you could start on the process. It will just plain be fun for everyone involved. Make it a “family” affair. Teach each other, use your opposite hands, copy each others’ shots, exaggerate, play, extremes ... and then just swish shots any time you feel like it.) HOW TO COACH YOUR FRIENDS OR, GASP, YOUR PARENTS! When people buy my Swish shooting videos, I suggest something that pleasantly shocks them. I suggest that their kids can coach THEM in shooting. What 12 or 14 year old wouldn't love to be able to coach mom or dad in something? Usually, of course, it's the other way around, the parents teaching the kids. But if you take something like shooting a basketball, you are probably more skilled than your parents are, especially as you play more and more (and they sit and watch you more and more). This sounds preposterous, I'm sure. How can a young player coach someone else in something that is being learned? My answer to that is that you will be surprised what you can coach. THE BEST COACHING IS ASKING QUESTIONS! When you know how to do something to some level of competence and someone else asks you to help her or him, here's what you can do. (You don't have to be an expert; you just have to know a few key things.) FIRST, THEY HAVE TO WANT TO BE COACHED! Make sure they are receptive to the idea. Don't talk them into it. Make it clear they are "asking" for help. Then be clear on what it is they want to be coached in, and then ONLY COACH THAT. Do not try to coach them on something they haven't asked to be coached in. People don't like to be coached when it is "uninvited." In this example the subject is "shooting," and it's assumed you can shoot pretty well and you know how you do what you do. (If you have my videos, you will really know what works with shooting, but even if you don't have the videos, if you shoot fairly well -- or have any other skill that you do well -- that's enough to get started.) SECONDLY, DETERMINE HOW LONG THE PERSON WANTS TO BE COACHED Don't leave it "open ended," meaning you have (or think you have) permission to coach her or him forever. Set a period (or a series of periods) of 1/2 hour, or an hour, or whatever, and then stick to that. Here's how it could happen if you have the Swish videos: The idea is to watch the videos together, and then for the parents to pretend they know nothing about shooting and let their child, YOU, lead the coaching. If the parent is already a good shooter, then ask her or him to use the opposite (weak) hand so they're in the role of a beginner. This coaching is possible because the method is so simple and natural and it gets results so quickly. If you don't have the videos yet, then you can try this if you know more about shooting than your parents. Ask them if you can "experiment" with coaching them in shooting. If they agree, and you have a period of time set up, then go for it. And here's what to do: Start by finding one aspect of shooting that is important and focus on that. Let's say it's the height of the shot. (For later sessions you can suggest other "key" areas; for example, spin, use of the leg power, the Set Point, Release, Follow Through, etc.) Before you start, get in touch with how YOU shoot relative to height, if you don't already know. Let's say you shoot medium high to high, and you want to help your dad or mom learn to shoot that way. The key, as I said above, is that once you have the lesson set up and the action to be coached is determined, then all you really need do is ask questions. An occasional demonstration can also help dramatically, just so it enhances their awareness of what's possible for them. Step 1: Set up the parameters and a method of communication (What do they want?) Once you have the focus of the lesson determined (height), then demonstrate a few shots and ask what she or he sees in terms of height in your shots. Find a way for them to rate how high each shot is (the bottom of the ball relative to the rim at the highest point in the ball flight). For this example, we'll use a physical scale... so many feet above the rim. Step 2: Then get them in action and and ask them to report what they see and feel (What’s happening?) In this step, you just ask them to shoot and report to you exactly what happened, no more, no less! With the scale you've set up, they should fairly quickly be able to report that a shot was 1' above the rim at the highest point, for example, or 6”, or 2 1/2' or 4'. (Note the top of the backboard is 3’ above the rim.) Don't think you know the answer. Don't think you know how high they "should" shoot. Stress to your "student" at this time that this is a mutual discovery process. You and they are both exploring this, and the goal is learning about height and how it's created and how it affects a basketball shot. Step 3: Don't interfere! They'll do the learning! (Don’t try to FIX it. Let natural learning do its thing!) This is the critical last step of this example. Keep them in the process of inquiry and discovery. They’ll do the learning; you’re just the Guide, and really you’re more like a talking mirror, reflecting their experiences. Don’t pull the plant’s roots up out of the ground to see if they’re getting enough water? If you try to tell them what they did or what's right, it will interfere with them learning about height or arch themselves. Instead remain "neutral." Don't know! Be open to anything, though, of course, you know from your own experience that higher is generally more effective. But you want them to "discover" that same truth, not be told by you, because then it's your learning, not theirs. One last point here. As a coach, it’s very important not to let judgments come in to your assessment of their performance. Higher is not “Good” and lower “Bad.” They are just different qualities to a shot. If you act excited when they shoot higher or when the ball goes in, they'll then try to repeat that to please you. If you act displeased by a flat shot, they’ll try hard the next time to do it “Right” and shoot higher. The “trying” interferes with learning. Stay as neutral with your emotions as you can. A shot is just a shot. A miss is no different than a make, if you are truly exploring height (or whatever aspect of shooting you choose). Too many coaches become cheerleaders for performance, and this robs the student of the value of pure awareness without judgments. If you want to be a cheerleader, make it for their awareness, which is how they will best learn. YOU CAN COACH ANYTHING THIS WAY What's beautiful about this way of coaching is that you don't have to know a lot about something to be an effective coach. If you know the questions to ask, you can powerfully help any student learn. As a coach, see if you can just be a facilitator for awareness! Learning happens with awareness, not by you telling or demonstrating things. Yes, sometimes, a demonstration is just what's needed, and some people can learn by being told what to do. But most of us learn more effectively by awareness and feel of what we do relative to a goal or intention. If we discover that higher is more effective and we just observe how high we shoot, our amazing bodies will start to experiment with a different way to use leg power or maybe a change in the shot motion from a throw or flip to an upward push might be appropriate. Curiosity, exploration, discovery, openness. These are the qualities of a Learner. Invite your parents to examine this stuff with you and not know the outcome. What will happen is incredible learning and joy. And they'll call you a wonderful coach! ------------------------------------------------------------ 9. We’re Now Called “Swish International, Inc.” ------------------------------------------------------------ My wife and I just incorporated and thought it might be time to get a company name that’s more reflective of my Mission in the world of basketball. “Breakthrough Sports” was an okay name, especially when I thought I would be applying my coaching ideas to other sports than just basketball. But now that basketball is my focus, shooting my life’s work, Swish International, Inc. sounds perfect! I hope you like it, too. It emphasizes that my coaching and the Swish videos are being distributed and used worldwide to improve the learning and coaching of basketball shooting. We will soon be creating foreign-language versions of both videos and getting placed on worldwide search engines. We’ll also be licensing companies in a number of countries to reproduce and market/distribute these remarkable videos. Our first 10 years was just a start! ------------------------------------------------------------ I've written (actually collated mostly
from Newsletters I've written) 23 articles so far for an article
service called "eZinearticles.com." You can call them
up here: ------------------------------------------------------------ Let me again encourage you to get the Swish videos, if you haven't already. Swish 2 may deserve the "Academy Award" of shooting videos, as Bill Dale put it in a recent Newsletter. These videos are poised to help shift the way shooting is taught everywhere. They reveal a very simple approach to shooting that can be seen to be the way the greatest shooters have always shot. They teach kids how to learn and practice, and HOW TO COACH THEMSELVES! That's Huge! They also, especially Swish 2, teach how to coach shooting excellence! Get both Swish and Swish 2 with the discounted "package" price of $44.90 plus shipping (and tax if you're in Calif.). The original Swish is a "classic," well worth the price of $15 (half price, no extra shipping) it costs to get both. Swish 2, two-hours long, is my "masterpiece." As one coach put it, "The answer to the shooting woes is mechanical, not mysterious ... physical, not mental." (Click here to see the whole quote "More Mechanical than Mysterious.") COACHES, SIGN UP FOR MY COACHES EMAIL LIST! For more information and to order the videos:
Order page ------------------------------------------------------------ CLINICS THIS WINTER (See the
"Clinics"
page for the latest details.) Planned for my home town of Boulder Creek in the Santa Cruz mountains of northern California: Boulder Creek, California -- Ongoing in fall and into winter ------------------------------------------------------------ I invite you to bookmark my Swish Website so you can go there easily to catch my latest comments on shooting. You can read about my videos there (including endorsements, testimonials, reviews and an overview of the videos), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis. Please tell others about this newsletter, my site, and my videos. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (swish22.com) and let them know there's a proven method for powerful shooting. This great game of ours deserves a Renaissance in shooting! NOTE: I have a 2 1/2 minute sample clip from Swish 2 available in Flash technology (streaming video of high quality). Go to the video clips page (see below) and click on the link for Swish 2. It will give a taste of the quality of shooting that's possible with this simple, powerful approach to shooting. There's a six minute flash clip from the original Swish video there, too. Some of the direct links to my webpage: To sign up as an Affiliate, click below: To SUBSCRIBE to this Newsletter, click
on the link below. The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything. Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email. To UNSUBSCRIBE from this Newsletter, just
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