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THE SHOOTING NEWSLETTER - JANUARY 2005
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By Tom Nordland, Shooting Coach
Volume 7, Issue Number 1, January 2005
Editor: Tom Nordland
E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. New Article in S.F. Chronicle! / Flash Video on Website!
4. Watch the Release, Not the Flight of the Ball!
5. How to Create More Confident Shooters
6. A Neat Email
7. KIDS' KORNER
8. Please Bookmark this Website
9. Shooting Clinics / Private Coaching
10. How to Subscribe / Unsubscribe
11. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. New Article in S.F. Chronicle! / Flash Video on Website!
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Two new occurrences have happened to help "Forward" the Swish movement! A new article has just come out in the San Francisco Chronicle (the second by Scott Ostler, a top sports journalist), and we've digitized the six minutes of "Bonus" shooting clips that were added to the Swish video and DVD and given access to them from the Swish website.

1) Scott and I had been communicating for a few weeks about a possible story line he had about the Golden State Warriors' shooting ability and why they can't shoot. They were, and probably still are, the "worst shooting team in the NBA." He had the idea of having me give each player a Report Card on how he shoots and what could be done to improve his stroke. The article came out in the Jan. 17th issue of the paper.

Here's the URL to the article, "This doc could give the Warriors a shot"

Here's the URL to Scott's first article from Oct. 23rd, 2003, "Jedi of the jumper could teach LeBron"

2) NEW -- FLASH video technology added to website!

"Flash" is a relatively new technology that permits on-line viewing of video clips in quite good definition. We've just recently digitized into Flash format the special shooting clips that appear at the end of the Swish DVD and revised video.

These six minutes were added last year to the original 51-minute Swish video. They reveal just how "simple and powerful" the Swish Method is. They show twenty different players from Indiana, Chicago and California shooting "lights out," making swish after swish after swish.

To view them, you need to have broadband (DSL, high-speed cable, etc.), otherwise it will take too long to run. You can try to view them with dial-up, if you have the correct "Flash" software, but it's mostly long download times and then a few seconds at a time of the clips.

The Flash video is stored on a special file server in Arizona. You do not download it before viewing it. You simply click and it will be "streamed" to your computer for viewing in real time. The quality is very good, much better than previous video viewing technology.

One mother/coach wrote to me to say, after viewing the Flash clips, "I can't believe shooting can be that easy!" A dad said the clips made the Method much more "encouraging" to his daughter.

Here's where to access the clips: Swish video clips page

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4. Watch the Release, Not the Flight of the Ball!
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When you're watching games or practice and want to observe shooting technique and/or try to spot the better shooters, my suggestion is to stay "with" the shooter and the Follow Through, rather than watch the flight of the ball. If you watch the ball, you won't learn anything more than how high the shot was and whether or not it went in, maybe something about spin. But if you watch the shooter, you can learn a lot more.

The actions the shooter made can be seen in the post-shot motion of the arm, wrist and hand. If the player short-armed it, you can see the arm stop short of full extension. If the player "wristed" the shot (wrist flip), you'll see that the wrist and hand are tight. If the shot was a throw, you'll see the whole shoulder-arm-hand motion that supports that.

ON TV NEED SLOW MOTION
On TV it's hard to see what the wrist and hand are doing exactly. It's only in the slow-motion replays that you can see what happened. With those replays, watch the action of the hand in the Follow Through. The wrist and hand are usually tight and restricted for most players. Better shooters have learned to relax them and let the arm do all the work, and for them you'll be able to see the hand bounce a bit (or a lot). The Swish Method is about the relaxed wrist and hand so the shot becomes more predictable and repeatable. A tight wrist and hand means those smaller muscles got involved powering the shot. Those muscles are less reliable and will lead to little variations over time, especially under pressure. That action, wrist and hand power, also flattens the shot, making the target smaller.

You may see other things, too, like the arm moving up or down or left or right in the Follow Throw. You can "just see" the fear and doubt sometimes. How players make some of the shots when these "flaws" are occurring is amazing. I feel it's a testimony to the power of the human will. Players just want it so badly or intend for it so strongly that imperfect technique can still work ... sometimes, for a while. Eventually it will "get" them, but at times it seems to work.

CAN TELL IF THE SHOT IS GOING IN OR NOT
So choose to watch the actions of the shooter once the shot has left the hand rather than the shot itself and you'll learn more things. I can often tell if a shot is going in or not just by watching the strokes, even on TV. And when I'm at games in person and can really see the action and sense where the basket is, I can sometimes even tell if the shot is going to be left or right as well as long or short. The overall motion and the Follow Through reveal a lot.

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5. How to Create More Confident Shooters
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Something I thought about years ago is the idea of "confidence" when it comes to a skill like shooting. I had the kind of history where my confidence slowly developed and reached a very high level by the time I was a senior in high school. The more shots I made the more minutes I played, and the more I played the better I shot, and the better I shot the more I played, etc. etc., all the way to the State Championship. You could call it an upward spiral of success. I was lucky to have that in my life.

I imagine that many kids have the opposite history. They miss a shot or two and then either they, themselves, or the coach get down on them and confidence goes south. Then, with reduced confidence, the performance suffers, and the downward cycle continues.

"DESIGNATED SHOOTER" TIME
How to reverse a negative self image and low confidence is tricky. What I wish to convey here is the idea that a coach can develop confidence in players by giving them some special "shooting time" in practice with the team, where each player can become the "designated" shooter for a period of time. I feel it could do miracles with most players' level of confidence.

The idea is that for a set period of time, one minute or two or whatever, you allow each member of the team to be THE SHOOTER. The whole team movement for that X period of time is designed to get shots for that one player to shoot (probably stay half court and run plays over and over to make it more efficient. The defense is told NOT to make any adjustments and let that player shoot with minimal interference.

FAILURE DOESN'T EXIST!
And don't let failure be part of the equation! This is that player's "special time" to do with as s/he wishes. Of course, goofy shots might occur occasionally -- and that's okay, too -- but eventually all the players will work to perform the best shots possible. With practice and knowing that it's "YOUR" time, the players will start to develop a higher level of confidence.

MAKE IT JOYFUL
Keep it light-hearted and fun! Talk about how it's okay if every shot misses, even if every shot is an airball. It's time for "play." We're after "Freedom" here, freedom from worry about what the coach is thinking, freedom from worry about what the teammates are thinking. And freedom from what the player is thinking about him- or her-self.

Do this on a regular basis, maybe every day for 5-10 minutes (several players each day). I'll bet the results will astound you! To me, the biggest barriers to learning and successful performing (and fun) are in our own heads. We call them Doubt, and Fear. One of my mentors, Tim Gallwey, called this "The Inner Game," the game you play against yourself. Negative self image can be deep and take a long time to reverse, but maybe it will self-destruct fairly quickly once freedom and joy appear. Just knowing that the coaches and teammates are allowing failure and play and experimentation will open up doors to new possibilities.

TRY THIS AND LET ME KNOW WHAT HAPPENS
Coaches, try this and email me with what happens (Tom@swish22.com). I'll publish results in future newsletters. Make it a TEAM thing. Talk with your players before and after about what's going on in their heads. I'll bet more and more of them will start to have breakthroughs when they get open shots and free throws. Their techniques of shooting probably won't change (that's a learning process, separate from this discussion), and many players will probably still need improvement there, but the results of the shooting can shift and could make a difference in your team's success. Confidence does magical things, even with unreliable strokes. And the difference inside their heads could be huge!

Our souls don't want to live in doubt and fear. Given a chance, effective performance for all of your players is possible, maybe even extraordinary performance. At least everyone will have a lot more fun!!!

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6. A Neat Email
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I just got this heart-warming (to me) email about my Newsletters. I write this stuff pretty easily. It just flows when I start to type. Sometimes it feels pretty good (I'm from the Midwest -- "pretty good" translates to extremely good and maybe even "great"). Other times I can feel like I'm trying to write something of interest, emphasis on the "trying." I rarely know how it's received, though I can tell by the number of subscriptions (~3,700 now) that it's having some impact.

"Tom, I just wanted to e-mail you and let know that I read your newsletter every month. I really enjoy it and learning something new from it. I have wanted to order your Swish video for sometime now but have never had the money to buy it since I am paying for college. Hopefully one day I will be able to have enough money to order it and learn more about shooting. However, your newsletters still help a lot.

"I really enjoy reading your Kids Korner articles. Even though I am not a kid (I am currently a Senior in College) I still learn something from it. This past month's issue was very helpful and reminded me that we need to be students of our bodies so that we can fix our mistakes and work towards perfection so we can not only be better basketball players but better people. Thank you for all the encouragement I have gotten from you through your newsletters. They have been a blessing."

Sincerely, J. Hall
Location unknown

Editor's note: I like that "students of our bodies" line. Well said!

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7. KIDS' KORNER
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SEEKING PERFECTION IN THE RELEASE
I've been doing some shooting recently and noticing how accurate and consistent I am most of the time. I study how I shoot and it improves my coaching and it gives me things to write about in these Newsletters.

What I noticed the last couple of times is what I'll call "Seeking Perfection." By that I mean that my actions can sometimes be viewed as approaching perfection. When I drain several shots in a row, effortlessly, absolutely dead center, swish, it's a little view of how amazing a body can perform. It'll never be completely perfect, as perfection is a very special word. We could maybe say that "God is perfect," but humans are "imperfect" (at least I am, by my experience). We can have moments of perfect execution or perfect expression, but we will forever interfere with that possibility due to our thoughts, our fears and doubts, our emotions, our programming ... our "humanness." But we can "seek" it, can't we?

OBSERVE HOW YOU SHOOT
If you want to study this idea of "Seeking Perfection," start to watch how you shoot and the results you get. Is there any Consistency? Is there any consistent Accuracy? Is your control of distance very good? From my experience, just with practice and observation of these things, your shot will actually start to improve and you'll start to get more consistent.

That's because the human body is a terrific Learning Machine. We're built for learning. Our brain, body and nervous system function as an amazing awareness-feedback system, if we're awake and aware. If you see that the ball went to the right, the body will make a correction the next time. (Note this correction will occur only if sending the ball straight is something important to you, something you "care" about. If you don't care, then the body will not be in a mode of correction and learning. It might just be having "fun" and playing.)

As you observe your actions and the results, a natural learning is engaged. Even if you don't know where you're going, what technique you wish to change to (the Swish Method is an example of a goal), the body will improvise and improve ... to a point. It's fun, it's exciting. Seeing your body perform anything well, from bowling strikes and getting base hits to serving an ace in tennis or even throwing a rolled up piece of paper into a waste basket, is enjoyable. I feel it feeds the ego, it makes us feel better about ourselves and our potential. If we can't do things well and don't get any better, then we can feel we're not able, not talented, not this or that.

So we play games to test ourselves and to grow.

SHOOT FOR PERFECTION
See how close to perfection you can come with a skill like shooting. How many shots can you make out of "XX" shots? How many can you make in a row? Start in close (just four to six or eight feet away, perhaps) where it's relatively easy and do this little game. Then "up the ante," so to speak, and notice how many swishes you can make, either in a row or out of so many shots. You'll start to see that some are even perfectly dead center. If you can do that a few times in a row, Wow! It shows how awesome your body is. If you're not shooting like that, with practice and patience I'll bet you will be ... at least occasionally.

If you know of a great technique of shooting, then your learning and development will be even more focused. It helps if you're calm and a little detached. If you make a shot, don't get so excited it throws off the next shot. If you miss badly, don't get discouraged.

GIVE PRECISE FEEDBACK
An important ingredient here is to give accurate feedback to yourself. If you miss the shot to the left of the basket, don't just say to yourself, "Ugh, I missed!" Instead, through precise observation, tell yourself (or a buddy) how many inches you were to the left. Was is just a few inches (4" or 5", for example), or was it a foot and a half (an airball)?

YOU CAN TELL BY WATCHING WHERE IT HITS
The rim has an inside diameter of 18". A regular sized ball is close to 9.5" in diameter, an intermediate sized ball is exactly 9" in diameter, half the diameter of the rim. Let's look at the regular sized ball: It will have 8.5" of space total on the two sides of it, as it's going through the rim dead center. Thus you could miss by just under 4.25" left or right and still swish the ball (if distance is exact). If you just glance the rim, then you were about 4.25-4.5" left. If your ball hits the left side of the rim and spins around, then you were ~5-6" left. If you hit the rim dead solid left or right (it bounces straight up), then you can estimate your shot was 9" left or right (the radius of the rim). If you hit the outside of the rim and glanced away, then you were between 10-18" to the left or right. If you airball it, then you were ~14" or more off line (the radius of the rim plus the radius of the ball).

CAN YOU BE DETACHED?
See if you can you just watch your shots and give precise feedback and not get hooked on "good" or "bad," "better" or "worse?" Can you just give it a number, not a judgment? When you can, then the body gets more precise, unfiltered, neutral feedback and it can do it's amazing learning thing. And you'll get better at accuracy or whatever it is you're focusing on.

LET ME KNOW IF YOU DO THIS
If this section makes sense to you and inspires you to do it, let me know what you experience. You can email me (Tom@swish22.com). I'd love to hear what discoveries you make. Thanks.

P.S. Who reads my KIDS' KORNERS?

Along that same line of communication to me, I wonder if what I say here is read by many kids. If you read this section, please email me and tell me what you think of it. Am I helping any of you out there understand anything? Thanks much!

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8. Please Bookmark this Website
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I invite you to bookmark my Website (http://www.swish22.com) so you can go there easily to catch my latest comments on shooting. You can read about my DVD/video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and the new "Flash" clips, plus archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my DVD and video. Forward the newsletter to them and suggest they read it and the many archived issues. The Dec. '04 issue indexes the prior 67 issues by Category, so it's easier to jump around and read what interests you from that Newsletter. Send your friends the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting. This great game of ours deserves a Renaissance in shooting!

Some direct links to my webpage:
· Website Home Page
· Endorsements
· Testimonials
· Articles, Reviews
· Coaches Page
· Newsletter
· Q&A's
· Video Clips
· Swish DVD & Video

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9. Shooting Clinics / Private Coaching
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Tom will be doing some travel this spring, summer and fall for clinics and camps. If you might wish to have Tom do something in your area, contact him: Email: Tom@swish22.com He will send you the Guidelines for his travel.

For the latest news about all Clinics, Camps and Coaches' Trainings, go to the Clinics page.

If you'd like to organize some shooting clinics or camps later, contact me.

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10. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following:
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11. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
For a Renaissance in Shooting!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)

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(c) Copyright 2005 Tom Nordland
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