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THE SHOOTING NEWSLETTER - SEPTEMBER 2004
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By Tom Nordland, Shooting Coach
Issue Number 65 -- September 2004
Editor: Tom Nordland
E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

PLEASE excuse the advertisement paragraph you'll see at the top of this Newsletter. Because I have a "free" service with the Mail List company (Topica), they insert that ad to help them pay for the service. Sorry for the little commercialism.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. WNBA Playoffs
4. How to Develop Your Shot
5. A "Swish" 10-Step Program!
6. Now on Amazon.com
7. KIDS' KORNER
8. Please Bookmark this Website
9. Shooting Clinics / Private Coaching
10. How to Subscribe / Unsubscribe
11. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. WNBA Playoffs
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It saddens me to see how little coverage my local paper (the San Jose Mercury News, one of the country's great newspapers) gives to the WNBA playoffs. These wonderful athletes are playing their hearts out and creating great games, and some days only the box scores get shown. I hope the coverage is better across the country.

I really love watching Lindsay Whelan from the Connecticut Sun (by way of the U. of Minnesota) play. Unfortunately, the team of my favorite shooter, Diana Taurasi of the Phoenix Mercury (by way of UConn), didn't make the Playoffs.

I was struck by the incredible free throw shooting in a couple games recently. Two games between the Sun and the Washington Mystics in point: On Sept. 27th, the Sun won 80-70, besting the Mystics in field goal percentage, 46% vs. 39%, both shooting well. But look at the free throw percentages: The Sun, 30 of 32 for 94%!!! And the Mystics did almost as brilliantly, 22 of 24 for 92%!!! (Combined 93%!)

In the next game, on the 29th, the Sun closed out the series with an easy 76-56 win, but again the free throw percentages were very high: for the Sun, 12 of 14 (86%) and for the Mystics, 14 for 16 (88%). Congratulations, ladies!

AWESOME PERFORMANCE BY LAUREN JACKSON
Lauren Jackson of the Seattle Storm (by way of Australia), the league's MVP last year, had a terrific game against the Monarch's in an overtime loss Oct. 1st. I didn't see the game, but you can tell from the stats it was a monster game for her: 31 points on 9 for 18 shooting (4 for 5 on three's), 9 for 9 from the line, and 13 rebounds! It must have been a fierce game, and they go at it again today. Seattle won.

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4. How to Develop Your Shot
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(This is both for players and coaches to work with their own shots, and for coaches to observe their players' shots.)

WHEN YOU PRACTICE SHOOTING, HOW CAN YOU IMPROVE YOUR CHANCES?

I thought to write about the things you can do when practicing to coach your own shot, even not knowing about my Method or anyone else's. What are the key "Distinctions" that will allow you to coach yourself? I invite the coaches who read this to take on shooting yourself, too? At least shooting free throws and simple stand-and-shoot shots from 10-15 feet. Don't just make it theory. When you can really stroke the ball, your coaching will be more authentic. As you work on elements of your own shot, you'll see better what your players are doing and what they need. And as you take on ways of shooting that you feel valuable but which are, perhaps, difficult to adapt to yourself (like making the Release less a wrist-flipping action), talk about it with your kids. They'll love to hear how the coach is working on the same stuff they are. And you'll have more empathy for them, knowing they're going through the same stuff you are.

I write about these things all the time, but I feel it would be helpful to condense them into a short description. Let's see how I do:

STANCE
Notice how you stand and move as you go to shoot. There is surely some old "programming" there of being squared up or being open, probably squared up, the most common instruction. See what body position you assume. Notice where your feet point, and the orientation of your hips and shoulders. I think you'll find that your shoulders will be facing in the direction dictated by your front (or strong) foot, even if you bring your off foot (my left, as a right hander) back. Do you "step in" to shoot or do you assume a feet parallel, square position with a two-footed leg action to drive the shot?

Once you know what you do, try different ways to stand. If you're square, try open, and vice versa. If you plant with both feet, try a stepping in action with the strong foot, and likewise. Stepping in opens your body position and allows you generate power. Since we all want to have a "one handed" motion (best for shots off movement), notice if your stance encourages that or if it inhibits it. By that I mean, is there tension in your shoulders and arms as you shoot the way you shoot, or is what you do comfortable and does it feel natural?

SETTING THE BALL ­ HOW ACCURACY IS ENHANCED
Notice secondly how and where you "set" the ball as you go to shoot. Where does the ball typically start from? Does it start from low down or higher up? From off your strong hip or in front of your body, or off the weak hip? Is your Set Point aligned with your shooting eye (the right eye for right-handers, left for lefties)? Or is it aligned with your ear or your shoulder or the other eye or ear? It might be aligned with the center of your head. As you bring the ball to the S/P, are you aware of alignment of the shooting hand and ball with your shooting eye? (I think you'll find that the longer the ball is aligned with the eye as you go to shoot, the more accurate you will be.)

Notice if the center of your hand is turned facing directly in line with the basket or does it have to turn during the shot motion. Where is the elbow of your shooting arm when the ball's at the Set Point? Is it directly under the ball, or is it out to the side a little or a lot? If your hand is facing directly in line with the target and eye, the elbow, you will discover, HAS to be out a little. It won't be "flying," because then your hand cannot be aligned well.

Is your Set Point (look at the bottom of the ball) below the eyes or above? (If it's off your shoulder then it could be aligned with the middle of the face.) If your S/P is above the eyes, notice if your wrist is cocked way back. Do you form the "reverse C" that a lot of coaches recommend? What direction does your hand face at the S/P? If it's pointing straight up, I've found there is a problem there because you can't do a simple pushing action with relaxed wrist from that position. If you did, the ball would roll off the back of the hand and maybe even go backward. What that hand position requires is a wrist action to get the ball traveling semi-vertically. I've discovered it works better if the hand is cocked back only to 60-70 degrees back from horizontal, rather than 90 degrees or more, because that does not encourage extra wrist motion. See what you do. Where is the hand pointing? Try it both ways and see which is simpler, more accurate, more predictable?

POWERING THE BALL
When you shoot, does your overall power come from the whole body working together (lower and upper bodies), or is it more from just the upper body? You could use the idea of a "ratio" of upper body to lower body. If you shoot with a lot of upper body and less lower, the ratio might be 60%-40%, 70-30 or 80-20, maybe even higher. (If you shoot at the top of the jump, for example, the ratio approaches 100-zero%.) If you use both power sources fairly evenly, then 50-50 would be the ratio. If you shoot very quickly and have a strong leg action, you might experience 40-60 or other ratios. The idea to note here is this: Are you shooting more from bigger muscles or from smaller muscles?

THE RELEASE ACTION
How do you release the ball? What kind of motion do you use? Is it more of a throwing motion, with the arm and shoulder doing a lot of the work, or is it more of a wrist-flipping action? It could also be a pushing action with the arm doing all the work, which I recommend. It could be a combination of the above options. Ask yourself if the motion has a lot of "variables," or if it's simple and easy to repeat. In the follow through, are the wrist and hand tense or relaxed? Is the arm kept on line to the target well, or does it move around or pull back or even "short arm?" The actions of the release muscles are critical because this is the motion that delivers the ball to and into the basket. If this action is tentative or variable, shooting consistency is jeopardized.

HEIGHT, DIRECTION, DISTANCE
Notice the height of your shots, and how you control distance and direction. For height, look at the bottom of the ball at the highest point in the trajectory to the basket. Does it get 6" above the rim or 6 feet? It's probably somewhere between those two figures. You might look at height relative to the backboard. The top of the backboard is 3' above the rim and it looks to me like the top line of the rectangle that's painted on backboards is half that, 1 1/2', above the rim. You could notice if your shots tend to get in height to the middle of the backboard (top of the rectangle) or generally in the lower half of the backboard or the upper half.

Most people's shots are in the lower half range, from my experience, what we can call "flat" shots. Rarely do I see players' shots get above the backboard consistently (the bottom of the ball).

FOLLOW THROUGH
Watch the behavior of your arm and wrist/hand after the shot. It's an important finishing element, as the follow through does affect the flight of the ball, at least some. You can pull your hand back quickly or move the arm off line and still make shots, but it's easier to be consistent if you keep the arm on line for an extra 1/2 to one second. Try it out both ways and I think you'll agree. Whenever I check it out, I get the experience that my shots have a little more power and a little more accuracy when I have a focused, connected and stable follow through.

HOW GET ACCURACY AND CONSISTENCY?
Notice if your shots are basically accurate and consistent? If not, why not? What's happening? Is the problem power and distance, or is it direction, or both? You should be beginning to figure out, now, how you do what you do.

If your shots are inaccurate, what is causing that? Look at the hand and how it and the wrist are used. And look at the arm action. If your Set Point is NOT aligned with your shooting eye, it is probably going to be difficult to be directionally consistent. A few people shoot well from an off line position, but it's always a challenge and takes more concentration to shoot well. Is control of ball flight in small muscles, like those of the wrist, hand and fingers, or is it more in the bigger muscles of the arm and body and legs? These factors make a difference. When you know what you want and know how you do things, your incredible body will start to make adjustments and learn how better to do things.

If distance is the problem and you're often long or short, where do you think you should look? Should you work on a wrist-flipping action to correct that, flipping stronger if you're short and flipping less strong if you're long? Or do you think your arm action should change to accommodate different distances? Have you ever considered varying the height of each shot to allow for different distances? Maybe you could have the Release action be consistent and just vary the arch to control distance? Have you tried that? For that to work, power has to come more from the legs and middle body, so try that, too. Jump (or do a downward-upward motion like for a free throw or set shot) strongly and then shoot early in the motion to catch all the available energy. Shoot that way and see how it feels and what happens. Then shoot with mostly upper body and see how that feels and works. Your experience here will teach you some powerful stuff.

WHAT'S GOING ON IN YOUR HEAD?
Finally, what's going on in your head as you go to shoot? Are you focused and confident, or are you full of doubt and fear? Your self image as a shooter will affect this. If you think you're not a good shooter, your thoughts and doubt can interfere with your physical actions and even make it worse. When your past performance has not been exemplary, of course your self image is not going to be that good. You might be able to psyche yourself "up" for awhile into better performance, but sooner or later your mind will return to a state of self-doubt. But as you start to understand and know how you shoot and what it takes for consistently accurate shooting, then your mind has no choice but to accept that you are learning how to shoot more effectively, and that more positive mental attitude will help you.

CAN YOUR MIND BE NEUTRAL?
My suggestion for this, if you don't think much of your shooting prowess, is to adopt an attitude of "Neutrality." It can be a "I don't know how I'm going to shoot today," attitude. Neutral means your image is neither good nor bad, it's just neutral. It may be true that, until today, you have never shot very well for very long, but it's also a true statement that you "don't know" what's going to happen today. The mind can accept that. Trying to believe, as in "positive thinking" that you "ARE A GREAT SHOOTER!" is a lie and such a belief will fail. But believing you "don't know" can be true and will help you by minimizing interference. Then, as you learn how to shoot better and better, that neutral or "don't know" self image can subtly shift to "I could be" and then to "I am" a good shooter. But the performance has to be there, and performance comes from knowledge and practice and learning from your experience.

Good luck with this. I didn't want to insert my suggestions for shooting too much in this, so you'll have to read other articles or get my DVD/video for that, but the above self conversation and physical training and awareness can lead you to where you want to get. It's not difficult stuff, this shooting.

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5. A "Swish" 10-Step Program!
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A youth coach who recently ordered a Swish DVD mentioned that he could use some help coaching the Swish method to his kids. When I suggested I could help with coaching plans, he asked if it could be in "15 minute" segments, which is about all he gets to coach any one skill in his practices. That got me thinking, and I'm going to develop what I'll tentatively call the "Swish 10-Step Program."

I'll take the whole sequence of how I coach the method and break it down into ten 15-minute modules. At first it will just be written information, but maybe later I'll be able to offer the Program on DVD. To get it out more quickly, I can produce a less formal, amateurish version using my own standard digital video camera and the iMovie and iDVD software on my Macintosh. Later, hopefully, it could be a more formal, professional version with broadcast quality video, etc.

WHAT WOULD BE HELPFUL?
As I start to think about this modular Program and how to describe and present the steps, I thought to ask those of you who are coaches what would be helpful to you. I can provide the content easily enough, but perhaps you can help me with the format, the presentation, what you feel will work best in the "real" world of kids. Thanks for any input you'd care to offer. Email to me at Tom@swish22.com.

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6. Now on Amazon.com
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We finally got our Swish DVD and Video "up" on Amazon.com. It took a long time to get a retail sleeve designed for both versions of Swish, getting what's called an "Album" to contain both the video and workbook for the video version, converting Swish to DVD in both NTSC format for the U.S. and Canada and the PAL format for all other countries.

To see the webpages on Amazon:

Swish DVD
Swish Video

IF YOU LOVE THE SWISH VIDEO OR DVD...
If you've had a positive experience with the video or DVD, it would help me if you would go to the Amazon page and put in a good word for it. Rate Swish and click "Submit" and you can go into Amazon.com to post your comments. The feedback that this type of site gets is a big factor in a product's success or failure, I'm sure. Thanks for any honest praise you can give.

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7. KIDS' KORNER
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WORK CLOSE IN AND SLOW IT DOWN!

A good practice thought to follow when working on developing your shot is to come in closer to the basket and slow things down. Going to the 3-point line and heaving up shots, hoping to make some and be a hero, is fun and a challenge, but you're probably not going to learn much (except that your stroke is effective or not from that range). Do that all the time and you won't get much better.

Instead spend a good portion of your time closer in where you can see and feel what you're doing. Then you'll learn and grow.

WHAT'S THE MOST IMPORTANT ASPECT OF YOUR SHOT?
You may not have figured out yet that the Release is the critical motion. With my coaching, the use of the leg-body power, what I call UpForce is huge. It's the driving force, especially for any mid-range and outside shot. But the Release is the "Delivery system," the action that puts the ball into the basket, assuming you have enough power to get the shot to that target. If the Release malfunctions, you will miss. If it's "pure," even a body action that's a little off can still work.

The Release is what gives you direction and control of distance, so work on that as much as you can. Spend a lot of time at the distance where the Release, with minimal or no leg power, can put the ball into the middle of the basket with medium high arch, over and over and over, dead center, "Swish." Can it start to become automatic for you? As you know from my writings and the Swish video or DVD, if you have it, I advocate that the Release motion be a "push" rather than a throw or flip. Observe how YOUR Release works and you'll figure out more effective ways to power the shot with the shoulder, arm, wrist, hand and finger muscles. Going in close is the best way to examine these factors.

WORK AGAINST A WALL
Shooting against a wall is a great way to see what you're doing without the basket intimidating and judging you. There you can really observe all these things -- your stance, power, alignment, Set Point, Release, height, spin, consistency, etc. -- all the important "things that matter." (For more information on this, see my article, "The Things the Matter in Shooting," at this location: http://www.swish22.com/whatmatters.html)

By keeping it small and slowing it down, you can truly see and feel what's happening, and then the marvelous learning machine we call your body can do its thing ... learn and grow. As you come to "know" the things you do that work and don't work, the body will choose to learn and adopt those actions that work! Your body/mind/nervous system is very smart. Trust it and you'll learn amazing things. Talking to a friend about it will help, too, as will writing down your discoveries.

Awareness is the key, so find ways to increase awareness and you will surely improve your shooting. Then go out to the 3-pt line and have some fun, but realize your stroke is probably going to break down, unless it's ready to handle it. Don't spend all your time there. Slowly as you put your beautiful stroke together in close and smaller, then it will work wherever you go on the court within your range.

YOU HAVE TO COACH YOURSELF
The important thing to remember is that you have to coach yourself. Your coach or some outside person or factor (like these words or my Swish video/DVD) can point the way and show you what's important, but you are where the "buck" stops. You're where the "rubber meets the road." You're the one who has to dig the gold, time and time again, until you've got it figured out. Practice awareness and you'll be ahead of the curve in this country. So few players at all levels can shoot anymore, it's relatively easy to become a respectable shooter, and then continue to work to get to the level of a really good to great shooter. Make that your goal, to be one of the better shooters on your team, and your place on the team and in the rotation will be secure, assuming you do the other things relatively well (conditioning, defense, dribbling, passing, etc.).

If you have some great discoveries, please write them down and email me. I'll put the most inspiring ones on my website. Thanks.

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8. Please Bookmark this Website
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I invite you to bookmark my Website (http://www.swish22.com) so you can go there easily to catch my latest comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my video. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting.

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9. Shooting Clinics / Private Coaching
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Clinics planned for this fall:

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NORTHERN CALIFORNIA -- East Palo Alto:
Two 4-hour clinics Saturday and Sunday, Oct. 16 and 17
1-5PM both days
There are plenty of openings at this time.

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DETROIT: one clinic Oct. 22nd
In Waterford, a 4 1/2 hour clinic
3:30-8PM or 4-8:30PM (being decided)
Due to limits in numbers, the clinic is currently reserved for local kids. If it opens up, I'll email everyone in the Michigan and Ohio areas who has asked me about clinics. If you'd be interested in attending, please email or call me (Tom@swish22.com / Tel: 888/794-7422).

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JERRY CITY, OHIO (near Toledo): four clinics Oct. 23 & 24
Oct. 23rd, two players' clinics:
9AM-1PM or 2:30-6:30PM
Oct. 24th, one players' clinic, one Open House/Coaches' Training
1-5PM -- players' clinic
6:30-9:30PM -- Open House (free for clinic participants) plus a Training for coaches
There are plenty of openings at this time.

COULD DO MORE CLINICS IN THESE AREAS
If you live in the Toledo or Detroit areas or generally between and have gym time (4+ hours) and could organize a clinic Oct. 21st or the 25th or 26th, contact me asap. I can extend my stay for such a clinic.

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TAMPA, FLORIDA: tentatively 3-4 clinics Nov. 5-7
Times and places to be determined

See the "Clinics & Camps" page on my website for further details. Refer there for the latest status, downloadable PDFs, etc.

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Other clinics being considered for this fall (I need "leaders"):
· Anchorage, Alaska
· Danville, Calif.
· Montana (Hobson, near Great Falls)
· New England
· Portland, Oregon
· Sacramento, Calif. area and East Bay
· St. Louis
· Seattle
· Southern California (Orange County)
· Washington, D.C.

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For the latest news about all Clinics, Camps and Coaches' Trainings across the country, go to this page: Clinics & Camps

If you'd like to organize some shooting clinics or camps, contact me. I'll be doing some sessions around the country this fall and winter. I'll also be scheduling Coaches' Trainings at each stop as much as possible, too. Stay in touch for them.

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10. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

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11. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
E-mail Tom
Creator of the video/DVD "Swish - A Guide to Great Basketball Shooting"
For a Renaissance in Shooting!
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(c) Copyright 2004 Tom Nordland
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