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THE SHOOTING NEWSLETTER - JUNE 2003
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By Tom Nordland, Shooting Coach
Volume 5, Issue Number 6, June 2003
Editor: Tom Nordland
To E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. Awareness -- Taking Responsibility For Your Own Learning
4. A Baseball Story: An Opportunity Lost!
5. A Wonderful Testimonial
6. KIDS' KORNER
7. If You're a Coach...
8. Shooting Clinics / Private Coaching
9. Please Bookmark this Website
10. How to Subscribe / Unsubscribe
11. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. Awareness -- Taking Responsibility For Your Own Learning
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In my clinics and camps, I teach the kids to become their own coaches. I can lead them into discoveries, into the things that matter, but...
· I can't do the learning for them
· They have to get involved in observing, becoming aware,
staying aware and adjusting what they are doing.
· If they do, learning really accelerates.
· If they don't, the process takes a long time and some may never "get" it.

The tools are awareness, patience. The human body is a learning machine. We are "geniuses" when it comes to learning if we can just be aware of what's happening relative to some kind of "goal" out there. When you become aware of what you want and what's happening and then just give feedback without "trying" to get to the goal, then the body is free to explore and learn. And it can happen very quickly.

But if the student is unaware (can't focus long enough on what's happening to actually experience it -- seeing, feeling, hearing, etc.) then learning is stunted. Some people (kids and adults) will say too easily that they "CAN'T" feel. When they do that I poke them on the arm and ask if they felt that. Of course they say they did, and then their cover is blown. They realize they can feel where things are, where their hands are or how far overhead they take the ball. When they then spend energy feeling instead of making excuses, they start to learn.

Learning is always fun. A mentor of mine said that "learning and enjoyment" should be one word, "learningandenjoyment," they are so closely tied together.

HOW DO YOU LEARN TO TRUST A NEW PHYSICAL ACTION
When I coach shooting, I try to leave time for some "practical" shooting drills. By that I mean exercises where the kids can test the new stroke and learn to trust it under at least some so-called "pressure."

The usual thing that happens when pressure is applied (in a shooting competition like "Knock out," or team competitions to see how quickly you can get to "21," or a game of 5-on-5, or 3-on-3, or 1-on-1, etc.) is to revert to old patterns of shooting. This is very normal as our behavior is shaped by our past experiences. We develop what we call "habits," and they're usually hard to break. Thus, when asked to "perform" in something like a shooting drill, the old shot dominates. With practice and patience, the new stroke will come to be trusted and become the new "habit" eventually. How long that takes is a function of how aware you are.

A few years ago a friend and I got together on a court so I could show him what I'm up to regarding shooting. He had been captain of his team 20 years earlier but had never been able to shoot very well. He was (and is) a very "aware" person. Among his other talents and skills, he's become a golf teacher and also plays the game at a high level.

In 20 minutes, after I explained my simple Method and demonstrated it, he "GOT" it. It didn't take hours of coaching. Just a few minutes went by and then he started drilling shots from all over the court, from 3's to inside shots. It was incredible! At one point he called out that "This is so much fun I'm not even that ticked off I didn't know this 25 years ago." But you knew he was. He said he felt he could have been "All American" if he had known this stuff in college. (We'll never know about that, but you get the idea. He was transformed!)

Then, after an amazing 45 minutes of drilling the net from all angles and distances, he went to the free throw line, took a few free throws and exclaimed: "I'm a 90% free throw shooter!" He could just tell that he was. He said the best he had ever done in college was 72% " with a lot of hard work!" Now, in a very short time and years after he had quit playing, he could see that his accuracy and consistency were such that he knew he was an outstanding free throw (and jump) shooter.

The point is, this stuff doesn't have to take 21 days or 21 months. It might take just 21 minutes if the student is super aware. That kind of awareness is rare, so more usually it takes some time. But don't expect it to take a "long" time. It might, but if you apply a high degree of awareness and intention and commitment, you will be surprised.

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4. A Baseball Story: An Opportunity Lost!
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I happened to see the end of the NCAA baseball championships the last week in June. Rice and Stanford battled heroically in a best-of-three format and Rice won the rubber game, becoming the national champion. The biggest hero was the pitcher for Rice, Philip Humber, who went the entire game, allowed only five hits and gave up runs only in the 7th and 8th innings when the game was out of reach.

Stanford's starting pitcher, meanwhile, the "Freshman of the Year" in the country, didn't have a "nice day." His game was off. He gave up five walks in the first inning and a sixth early in the second inning and was taken out. In the first inning he walked three batters with the bases loaded! From there Rice went on to a record-setting 14-2 victory.

So it was the usual: some heroic performances, some less-than-perfect. Someone wins and someone loses. In the end it was Rice celebrating and Stanford disappointed. It was Rice's day!

I attended Stanford and I love the school. Besides the school's terrific academic reputation, it has had remarkable success in sports. There's some national award the school wins almost every year for the number of national championships it wins in all sports. By comparison THIS WAS RICE'S FIRST NATIONAL CHAMPIONSHIP IN ANYTHING!!!

My reaction was, "Congratulations to Rice!!! They played hard and well and deserved it! How wonderful they must be feeling! Their first national championship? Wow, isn't that great!"

STANFORD WAS APPROPRIATELY CRESTFALLEN
When you looked at the Stanford expressions in the dugout after the game, as the TV cameras sought them out, it was all sadness and shock and disappointment. Probably few of the guys, if any, had thoughts of the other team's success. It was all about themselves, what they failed to do, what they missed, how it might have been. After a few minutes for the Rice team, coaches and fans to celebrate, there were the usual team lines of hand shaking where, I'm sure, the Stanford guys got over their disappointment and were very congratulatory. But in those first few minutes when the game had just been won, I saw a huge opportunity missed.

A DIFFERENT POSSIBILITY FOR NATIONAL TV
They could have honored the game by demonstrably honoring the victors, rather than feeling sorry for themselves. They could have stood, as a team, and clapped sincerely for the other team.

One of the disappointing things about sports on all levels is the overly-emphasized (by some coaches) focus on "winning!" That mentality says that if you don't win, you're some kind of "loser."

But the guys who lost in this series went very far! They made it to the finals of the National Championship! They're healthy, strong young men. They're going to a great college and getting a wonderful education. They have remarkable lives to look forward to. They're incredibly lucky human beings. All that happened is that they lost a game and lost some fame and honor!

COULD HAVE BEEN GREAT ROLE MODELS
They had a chance to be role models for the great numbers of kids who watched that game. They could have spent a few seconds feeling sorry for themselves and then broken out of that and loudly applauded the Champs! It would have been a remarkable thing, an inspiring thing, showing that winning isn't everything. Participation and giving it your best is!!!

The Positive Coaching Alliance (http://www.positivecoach.org) I write about occasionally addresses this kind of approach to sports, with players, coaches and parents. They are a most inspiring group. Reading their Spring 2003 newsletter called "Momentum" helped me see again how this could have been a transformational moment, rather than business as usual (or sports as usual). I can see how the Stanford coach could have prepared his team to do something special that day. He could have taught them an extraordinary way to lose!

IT WOULD TAKE SOME PRACTICE
This would take some practice, because in the moment of losing, unless you've trained yourself otherwise, it's much too hard to let go of feeling sorry for oneself. If practiced throughout a season, however, in the games they lost, the players could have learned a way to "feel sorry for themselves" for only a short time, say 10-20 seconds or less, and then make an attitudinal shift and transport themselves into the hearts of their opponents and feel how happy they must feel. It's called "empathy." Turn the situation into happy and sincere applause for the other team. Sure, the success didn't happen for you this time -- it happened for them. But see if you can feel their joy and do something outward to show it, applaud like crazy for them. It's really just an attitude shift, but it does takes practice.

On national TV like this game, the media might think you're happy to lose and try to make a story about that, but very quickly they and everyone else will see the incredible message this sends. That losing is just part of the game.

NEW ZEALAND AT THE OLYMPICS
Perhaps some of you will remember what the New Zealand team did after losing to the American Olympic juggernaut by 50 or 60 points in the last Olympics. They asked them to stay after and did a Mauri tribute to the victors. It involved dancing and sticking out their tongues (a Mauri way of expression), but the point was to "honor" their opponents. The Americans were first surprised, but then got the point and were deeply touched, from what I could tell.

BEING EXTRAORDINARY
I can't blame the Stanford team for behaving in the ordinary way. I know I behaved that way when I lost in my playing days. I didn't know another way. But now as I've matured, I can see new possibilities. I'm sure many of you who coach have already figured this out and teach your kids to honor the game and their opponents. For those who haven't, maybe you can instill these values in your kids, the idea of honoring the game more than your own little agendas. How love and teamwork and cooperation and a fair spirit of competition don't have to mean someone wins and loses, really. It can be much more a cooperative thing, with both sides doing their best to win but then celebrating all participants when it's all over. Wouldn't you want your opponents to applaud you strongly and honestly after a game, too? It would also be very cool if the winning team could sincerely applaud the losers! Remember it's the game that matters.

The Positive Coaching Alliance's motto is: "Transforming youth sports so sports can transform youth!" It would be a great message to kids to demonstrate this kind of selflessness so they can grow up to love sports even more and become parents who raise their kids to love sports, too.

This "attitude shift" could be done for any sport, of course. If you're a coach, have a conversation with your team about how they might more powerfully accept winning and losing. It could even start before the game, with some kind of ceremony of gratitude before the competition. After the game, if you're the winner, can you feel some humility about your victory, knowing how easily it could have been the other way around, and shake the hands of your opponents with sincere appreciate of who they are and the effort they have made to be there that day? If you're the loser, can you adopt the above attitudes? I've seen too many games where the handshakes are barely there. The losers think they have to look and feel rotten. How about a game where both parties are joyous in the handshake because they can walk in the others' shoes?

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5. A Wonderful Testimonial
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"Hi Tom, Just had something happen today that I HAD to share with you....

"I have a girl that will be playing for me this fall -- she's going to be a freshman in high school. Last year as an 8th grader, she shot 68% from the floor, including 44% from behind the arc. The kicker here is that she's about 6'2"...very nice size for an 8th grader (her sister is a 6'1"senior, and is my starting post player).

"Anyway, Kaitlyn (the 8th grader) was injured in an accident on her farm a couple of weeks ago...she had to have the tip of the index finger on her right hand amputated below the first knuckle as a result of the accident (and she's right handed). I've talked to her mom a couple of times since the accident, and she told me that Kaitlyn was thinking about not going out for anything this fall -- volleyball, basketball, whatever -- due the accident. We convinced Kaitlyn to come to the gym after our individual skills workout session, which she did for the first time on Monday of this week (June 30). The doctor said she cannot use her right hand for anything athletic until October, so we spent about 10 minutes talking, then we started working on shooting with her left hand. I utilize your method extensively with my team (we led the conference in scoring and shooting percentage last season en route to the first state tourney berth in school history), so Kaitlyn and I started right in with the basics of your method for her left hand -- consistent release point, follow through, UpForce, shooting "earlier" in her shot, etc. By the end of our little workout (about 15 minutes worth), she was hitting free throws at a 50% clip...not great, but considering she had never shot ANY kind of shot with her left hand before, she was so excited! She walked out of the gym with a huge smile on her face!

"If that were all to this story, I'd be thrilled, but there's more. She came back to the gym today, but to the normal workout (not just for a short "after-workout" workout). She spent the whole day shooting ... working on her form, trying to develop consistency. At the end of practice, she won our 3 point shooting contest!!!! She made 6 out of 11 three pointers LEFT-HANDED, and she had never taken a shot with her left hand until the day before yesterday. Before she left, she asked me, "Coach, what am I going to do when I get my right hand back? Should I shoot with my right hand or my left hand?" My reply was, "Who cares? The fact that you can CHOOSE which hand to shoot with is the key!" The other positive about this -- this was the first time she was talking about her future in basketball....just last week she wasn't going to go out; now she's worrying about which hand to shoot with! Not bad for three days with the SWISH method, huh?"

Thanks, C. Honeck
Iowa

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6. KIDS' KORNER
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(Note: this is a reprint of what I wrote in June '99. It's relevant today, too, of course!)

GOOFING OFF OR LEARNING SOMETHING?

For the younger players out there reading this Newsletter, summer is a wonderful time. You can just "hang out" at the beach or the lake or the river, you can just be with friends, doing stuff, or just loafing around or goofing off.
BUT... it can also be a remarkable opportunity to set some goals and develop yourselves!!!
If you love basketball and want to play better, this is a key time for you. Don't waste it!

Go to gyms or parks and play the game as much as you can. Hook up with teams and join organized play, if possible. Spend lots of time practicing, learning how to do things: like dribbling, passing, shooting,rebounding, blocking out, running plays, working off picks and screens. Develop your muscles, lift weights, learn to jump high, develop speed and quickness.

If you have older, more experienced players around when you practice,ask them to help you. Everyone loves to be asked to help. If they seem, at first, to not want to help, be persistent. When they know you're serious, maybe they'll take some time to teach you what they know.

Adults will especially love to help. Please please please DO NOT BE EMBARRASSED that you don't know how to do something! You're not expected to know a lot of stuff at a young age. You can constantly ask for help and clarification. Then observe yourself as you attempt to learn the new things. This is a key Life Principle!

I've learned over my lifetime that just observing something leads to change until it's both comfortable and effective, at which time the change slows down and stops. Then it's time to move your observation to the next thing needing attention. With shooting, watch how you shoot. How to you use your lower and upper body muscles? Where does your power come from mostly? How high do you shoot? What kind of spin do your shots have? How do you control distance and direction? Where does the ball typically land? ...short? ...long? ...left? ...right?

By simply observing what happens when you shoot and then just doing it again -- WITHOUT ATTEMPTING TO CORRECT WHAT YOU'RE DOING -- you'll see your body do something different. It will automatically start to correct itself. You don't have to force change. Change is automatic! This is an important step to "get." That your body is incredible!!! Give it a task or a goal, then do the task or move toward the goal, and your body will figure it out.

This is GREAT news!!! You don't have to "try" so hard. Just learn to observe what really happened. For example, your shots are always long and to the right. Just put that information into your computer(brain) and shoot again. Resist the temptation to shoot shorter and more to the left. That correction will happen automatically. If you try to "fix it," you'll actually have a double correction and go way too far left and short. Then you'll have to correct the correction.

Good coaching can help you shortcut the natural learning process,permitting you to get right to the key learning points. If you don't have good coaching, then you can still learn a lot of neat stuff, but it may take more time.

When someone coaches you or tells you what you can do, take it as an invitation to "experience" what the person is getting at. Thank him or her for the suggestion, and then, if it's something that interests you, OBSERVE yourself perform. It might be great coaching or it might not, but your observation of your experience doing it will teach you all you need to know about it.

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7. If You're a Coach...
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If you'd like to start on the process of learning how to coach shooting with my Method, please join my Coaches' Mailing List. The list is a quick and easy way for me to communicate to all the coaches at once. As I develop new things and post new articles, coaching ideas, etc., I use this vehicle to let you know. Also, visit and bookmark my "For Coaches" page, as it will have more and more coaching ideas, lesson plans, articles, etc. There's a "Homework" document that can get you started on this path very quickly.

To join the List, go to this webpage on my site ("For Coaches" page), scroll down to the "Sign up" section and click "Join List." You'll be prompted as to what to do. Your email address will not be sold or given to anyone else, and you can easily un-subscribe yourself on that same page.

If you're having some wonderful results either from working with the Swish video or just from reading my coaching suggestions, lesson plans, etc., please write them up for me to post on the coaches' page for others to see. We can all learn from each other's experiences and insights.

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8. Shooting Clinics / Private Coaching
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For the latest news about Clinics, Camps and Coaches' Trainings across the country, go to this page: Clinics and Camps

Clinics and camps scheduled this summer and fall (some will have Coaches' Trainings the first evening):
· July 13-15, Davenport, IA
· July 16-18, Peoria, IL
· July 19-20, Milwaukee, WI
· July 22-23, Chicago, IL
· July 29-31, Southington, CT
· Aug. 1-3, Springfield, Mass
· August 13-15 (not confirmed), Boise, Idaho
· Sept. 26-28, Washington D.C./Virginia/Maryland area (maybe Hockessin, DE also)

Other possibilities for the fall:
Indiana
Minnesota
Missouri
Phoenix

If you'd like to organize some shooting clinics or camps, please call or email me. I'll be scheduling Coaches' Trainings at each stop as much as possible, too.

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9. Please Bookmark this Website
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I invite you to bookmark my Website (http://www.swish22.com) so you can go there easily to catch my latest news and comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my video. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting.

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10. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following:
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11. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
To E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
For a Renaissance in Shooting!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)

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(c) Copyright 2003 Tom Nordland
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