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THE SHOOTING NEWSLETTER - APRIL 2003
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By Tom Nordland, Shooting Coach
Volume 5, Issue Number 4, April 2003
Editor: Tom Nordland
To E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. Please Give Me Your Input
4. Extremes and Opposites for Learning
5. A Couple Comments about the NBA Playoffs
6. More Testimonials
7. KIDS' KORNER
8. If You're a Coach...
9. Please Bookmark this Website
10. Shooting Clinics / Private Coaching
11. How to Subscribe / Unsubscribe
12. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. Please Give Me Your Input
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Dear friends of the Swish Shooting Newsletter,

First let me say that I appreciate your interest to subscribe to my monthly writings on shooting. There are now over 2,500 of you who've chosen to receive the Newsletters. Thank you!!! In this issue I'm asking for some feedback so I can know better who you are and what you need to help you learn and coach shooting more effectively.

TRIP TO TEXAS
I just got back from an 11 day trip to Texas for clinics in Canton and Austin and I had a booth at the Spring Clinic of the Texas Association of Basketball Coaches in San Antonio. The Association includes about 1,000 coaches, I'm told, and a good number visited my booth. Every one of them was interested in the subject of shooting, and almost all of them admitted that shooting is not well coached at their schools and with their teams. The Executive Director of the Clinic, Rick Sherley, a long time coach in Texas, told me before the clinic that he felt that kids were finally "getting" that shooting now has to be a high priority for them. In the past, other skills like quickness and athleticism were higher priorities and shooting was of less interest, but now the tide is turning, in his opinion. Based on my travels I have found this to be true.

WHAT I ENVISION IN MY DEVELOPMENT OF THE SWISH METHOD
Here are the main things I see in my future to expand and promote my methods of coaching shooting. I see myself continually evolving with more effective ways to present the coaching technology.
1) Continued writings on my website and in my newsletters. More lesson plans, coaching ideas and suggestions, articles, video clips, testimonials, and encouragement to help you get started.
2) Increased emphasis on training coaches, including trainings on a periodic and regular basis, both out here in California and as I travel. An expanded "For Coaches" page (http://www.swish22.com/forcoaches.html) with continually upgraded ways to do things.
3) A second major video on "How to Coach the Swish Method," some time in the fall
4) Releasing Swish and Swish II in DVD formats and in foreign language versions
5) A series of shorter DVD's to teach and communicate recent understandings, new ways to coach specific things, things to try, examples, etc.
6) Expanded ways for you to communicate to me and other readers and coaches what you are doing, success stories, etc.

The goal is, of course, more players, parents and coaches everywhere having success with shooting and more fun with the game of basketball. The game will be dramatically more fun to play and coach and watch when shooting reaches a high level of development at all levels.

INCREASED PRIORITY ON TRAINING COACHES
As to my coaching, I've recently realized I need to raise my priority on training coaches in this approach to shooting. I can impact only a small number of players as I coach locally and travel nationally to put on clinics. Coaches at all levels are interested in a more effective way to coach the skill, and I can magnify my effect on the game by training them (you) to coach it. I especially want to encourage and develop the youth and volunteer coaches whose programs feed the middle schools and high schools, since it's important to reach kids at the younger, formative years. If we wait until they are 11 or 12 before we teach them effective shooting techniques, many will have already developed poor habits. Better to start them younger.

NEED YOUR INPUT
I want your input so I can take this training idea to the next level. In order for me to help you, I need better insight to what your needs are. If you'll take a few moments of your time and email me back your thoughts, it will go a long way in helping me be more specific in developing new and enhanced programs.

~~~~~~~~~~~~~ SURVEY ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Please copy and paste the following into a memo (with your added responses) and mail or forward it to: "Survey@swish22.com"

I. WHO ARE YOU?

· Where do you live?
_____________________

· Are you a player, middle school, high school., college, professional, recreational?
_____________________

· Are you a coach?
_____________________

· If yes, what level, and girls or boys?
_____________________

· Are you an interested parent?
_____________________

 

II. WHAT DO YOU NEED?

· What instruction and coaching ideas do you see you need?
__________________________________________

· If a coach, how do you see the Swish Method helping you with your coaching and your teams?
__________________________________________

· If a coach, would you be interested in a "Certification" Training program?
_____________________

· Would you be willing to travel to California for Certification training?
_____________________

· If not, what would be a desired location?
_____________________

 

III. HOW EFFECTIVE IS THE SWISH VIDEO AND METHOD?

FOR PLAYERS -- HOW TO DO IT!

· Rate from 1-10 the effectiveness of the Swish video in helping you ...
__________________________________________

· How often have you practiced the method shown in the video?
__________________________________________

FOR COACHES -- HOW TO COACH IT!

· How effective has the video been in developing your coaching skills around shooting?
__________________________________________

· How much time do you devote to either learning or coaching the Swish Method?
__________________________________________

· What add'l topics or techniques do you see need to be addressed in the next Swish video?
__________________________________________

· How would you compare Swish to other methods of coaching shooting you have used?
__________________________________________

· What kinds of documented improvements have you and/or your teams experienced with the Method?
__________________________________________
__________________________________________
__________________________________________
*** Thank you for any documentation I can use to promote the method! ***

FOR BOTH PLAYERS AND COACHES
· Should future releases be in DVD format as well as VHS/PAL formats? Which foreign language versions do you need to be translated into?
__________________________________________

 

Thank you for your responses! This input is invaluable in helping me to define and develop the tools needed to take shooting to the next level.

 

~~~~~~~~~~~~~ END OF SURVEY ~~~~~~~~~~~~~~~~~~~~

 

A DIRECTORY OF COACHES
My thought here is to some day have a Directory of certified coaches who have been trained by me personally and by trainers I develop. I'm also looking for a home base to coach from here in California where I could do private coaching, clinics and camps, and coaches' trainings.

SIGN UP ON MY "COACHES' MAILING LIST"
If you seriously want my on-going coaching, go to my "For Coaches" page and sign up on the mailing list there It permits me to send information easily and quickly just to coaches when I discover new ways to say things, new or revised coaching ideas, etc.

FEEL FREE TO COACH WITH THIS METHOD!
You certainly have my permission to use my methods to coach now and always! All I ask is that you credit me with any methods or descriptions that come from my teachings. You can also buy videos (minimum 10) at half price -- $15 each including shipping -- to include with any clinics you offer. If a Certification Program gets developed, then I can refer you to people in your part of the country when people ask for coaching help geographically.

TESTIMONIALS
If you've had a special experience or understanding from my writings and/or from the Swish video, please write it up for me and other coaches to see. I've been posting some of them on my regular testimonials page, but I'll add a "Testimonials" section to my "For Coaches" page and post them there.

WORK WITH THE SWISH VIDEO
If you don't have it already, getting the Swish video and working with it is my recommended way to start the process of learning and coaching improved shooting. If you're a coach, work on your own shooting as you begin this process, since you can coach better what you can do.

IT'S ABOUT THE FLIGHT OF THE BALL
What I coach is proving to be highly effective. It's based on teaching the fundamentals of the great shooters from a player's and coach's perspective! It's the simplest way to approach the skill. It's how to minimize variables and rely more heavily on the reliable and stable big muscles of the body. It's about a relaxed release. In a phrase, it's ..."How to control the flight of the ball!"

THANK YOU
Thanks for your effort to put in writings these ideas and thoughts. My gift is to see what's needed to improve shooting at all levels and to be able to communicate how to get there. Your input will help me do that even more. I look forward to hearing from you. Based on your responses, in my next newsletter I'll be sharing with you both the results of this survey and some of the latest thoughts I've had for how to advancing this powerful shooting method.

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4. Extremes and Opposites for Learning
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I'm coming more and more to realize that learning a new motion is greatly aided by awareness of -- seeing, feeling and experimenting -- your current (old) ways of shooting. I think too often we feel that we should not focus on the old shot, just the new. It is probably from a belief that consciously using the old stroke will keep reinforcing the behavior we wish to change.

However, in my coaching I've come to see that the more you know about the motion you wish to change, the easier it is to let go of it. It's like golfers being unable to change something about their swing that they can't feel. When they can feel it, then the body can "choose" a different motion. And the clearer the experience of the unwanted motion, the clearer the choice.

One way to look at this is the idea of "Extremes and Opposites." Let's say a right-handed player currently squares up to the basket and shoots off her or his right shoulder. The desired new motion is an open stance and a Set Point in line with the shooting eye. I'll take the role of a coach here in my description.

After you have helped the player see and feel that s/he has a square stance and has a Set Point that is centered over the right shoulder, then you introduce the idea of opening the stance (say 45 degrees) and having the Set Point in line with the eye. As the player gets the idea and can do it, now you have a learning situation: how to practice and reinforce a new behavior and (gradually) let go of the old.

JUMP BACK AND FORTH
An effective practice is to have the player shoot one way (old) and then the other (new). Over and over. Do it to increase feel. Spend a lot of time away from the basket, shooting at a wall or to a partner since the basket increases attention on Performance and probably diminishes feel (awareness). Shoot also at the basket, of course, but don't rush that as our drive to "look good" will often dominate.

Now add the idea of stretching the experience through extremes and opposites. Ask the player to experiment with different stances, for example one that is just a little open, then a lot, then way way open (up to 180 degrees). The latter will feel funny and be physically impractical, but do it for the sake of feeling and awareness. Even have a closed stance, that is rotating clockwise instead of counter clockwise, and shoot to feel what that's like. Then return to the suggested 45 degrees (approx.).

You might even ask the player to shoot with the opposite hand, turning the body the other way, left hand in line with the left eye, etc. to experience the opposite way of shooting. Again, the more the student "knows" what's going on, the stronger and deeper and quicker the choices it will make. It's in the "unknowing," in the blind spots, that we get stuck.

From stretching the experience like that, the player gets greater awareness, which never hurts for learning. For the Set Point, ask her or him to shoot over the shoulder, then over the ear, out beyond the shoulder, over the left eye, over the left ear (hard to do), etc. These exaggerated positions serve to clarify feel and expand the possibilities. The goal you are presenting -- an open stance with a Set Point in line with the eye -- will be felt and seen as the most effective or else you'll need to change the lesson. (If what you're teaching isn't physically comfortable and the most effective of the options, then something's wrong with the goals of the lesson.)

THE BODY IS SMART
The point is that the intelligence of the body will come into play here and accelerate the learning. When the desired new motion is truly experienced from all angles, then the body (body, brain and nervous system) will "choose" the new behavior because it flat-out "works!" It takes time, of course, as we're creatures of habit, but with patient and clear practice and awareness, the body will soon choose the new behavior more and more frequently, more and more easily and, at some point, the old will disappear forever.

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5. A Couple Comments about the NBA Playoffs
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I am committed to being "for" great shooting and not dwelling on the failure we all see in shooting in the game today. But let me comment on two things I saw in the stats of the playoff games recently.

PACERS VS. CELTICS
In the final game of the Boston-Indiana game, some interesting stats jumped out at me from the sports pages. For the Pacers, they shot 25 for 85 in field goals while the Celtics shot 40 for 83. The Celtics made 15 more field goals with 2 fewer shots!!! That's amazing -- 29% for the Pacers and 48% for the Celtics. Here's the list of the Pacers shooting (6-15, 6-18, 0-4, 1-4, 2-8, 2-3, 0-5, 1-8, 0-2, 4-8, 3-10).

The free throws were comparable, but with three's the Pacers made only 9 of 31, the same 29%, and the Celtics made 12 of 25, 48%. No wonder Boston won by 20 points! They got up by 18 in the first quarter and cruised home with that same approximate margin throughout the game. You can say the defenses are very tight and the ref's allow the defense to get away with murder, but this difference in shooting was remarkable.

TRAIL BLAZERS VS. MAVERICKS
In game seven of this series, it was a seesaw the whole game, with Portland hanging in there, threatening to become the first team ever to win after being down 3-0 in the Playoffs. However, at the end a couple things happened: The Mavericks shooters got hot and the Trail Blazers went cold, leading to a surprisingly large 12 point gap at the end. According to the paper, Portland failed to score a field goal in the last 3:08, while Nowitzki scored seven consecutive points himself in the last 2:52 and Van Exel made a gorgeous three under pressure. It hurt the Trail Blazers that Dale Davis had a groin injury and Scottie Pippen's knee wasn't at full strength, but in the end the best shooter, Nowitzki, came through. It also didn't help that Sabonis, who had a strong night playing 32 minutes, more than his old knees usually allowed, fouled out with a couple minutes to go. Congratulations to the Mavericks!!!

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6. More Testimonials
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Here are some more recent testimonials I've gotten for the Swish video and my website articles and newsletters. They reveal a pattern of people understanding better how to shoot, how to approach practice, and how to coach the skill.

A NOTE ABOUT TESTIMONIALS
I find testimonials endlessly fascinating. I think we all do. It makes an experience or learning situation more personal. I was at an all-day seminar on Marketing in Austin last week and most of it was pretty dry. But when the course leader shifted to talk about something he personally had done or seen, I was drawn in and my attention went way up. It was both more real to me and more fun.

The testimonials you can read here and in last month's newsletter and on my website (http://www.swish22.com/testimonials.html) occur because something in the Swish video (or even in my articles) touches people's learning mechanisms. They see something simple and do-able. It gives them key "distinctions" that they are then able to put into use by themselves. I feel one of my major contributions to basketball is that I've "simplified" the process of learning and coaching shooting. We all need that. More often systems complicate things rather than simplify them.

Anytime we offer a "formula" for learning (do this, then do that, etc.), we are likely to add complexity and rules about how things "should" be. Our minds love to be told how to do things but our amazing bodies don't learn that way. We learn by awareness, by feel, by experimenting, and by comparing and contrasting experience. My Swish Method is about that stuff, about general things like minimizing variables, use of larger, more stable muscles, where accuracy comes from, how to get consistency and repeatability. As I often say, it's about how to control the "Flight of the ball." When you understand and can physically experience those things, learning soars and powerful results occur. That is what these people are talking about. Please share your experiences with me and my readers.

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"I watched your video once, went outside, and I was amazed. I am known as a ball handler and a passer. I went outside and everyone was asking me how I got my shot better so fast. Well since on the video it says share the wealth, I told everyone there your technique and they love it. They said they're even gonna get the video. Well, the next day was our district championship game. We're a first year school with no seniors, so everyone counted us out. They didn't even think we would make it this far, and we're playing a team that has won it the last 6 years in a row. Anyway, so I went out there and I was 8/9 from the field and 7/7 at the free throw line I had the best game of my life, AND WE WON! thanks swish22, THANKS TOM"

-- Mo game

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"Dear Mr. Nordland: My husband and I have been working with our 12 year old son on shooting since he was old enough to play basketball. Our son is a talented player, but we became frustrated with several areas. He had reached a level where he was not improving, he was not listening to our pointers, he had made an AAU team and lost his confidence. After some thought, I ordered your video figuring "What could it hurt, maybe I could learn something too!!!" THANK YOU so much for opening our eyes. Our son has watched your video and has been practicing all your techniques. The bottom line is that he has improved dramatically!!!

"I believe one of the most important points was he was listening to us and NOT feeling for himself what was right and wrong. I love your point of getting the player to feel what is right/wrong [Correction by Editor: I would say "... feel what works and doesn't work!" rather than making it a judgment, right or wrong!]. After a month of having your video my son and I were on the driveway practicing and he made 24 out of 25 free throws. Thank you."

-- sgoswalt

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Example of a student being "turned on" [Editor's story]:

It was interesting watching a girl named Whitney in Wheaton, MD, going from a two-handed motion to a one-handed motion in one 4-hour clinic. When it was over, she stayed for almost an hour (with her mother rebounding), shooting -- and making -- shot after shot with her new stroke. She was thrilled to be so effective. Now she KNEW what it was she had been missing all this time. [Well, not that long, since she was only 12.]

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"My son is a guard on his 8th grade team. we purchased your tape and i also spoke with you on the phone[which i gathered much info] in aug.we saw results immediately! he bought into the "UpForce" concept and soon he started shooting these rainbow jumpers from all over. even though he is a great all-around athlete he does not yet possess much size or strength as some of his teammates, yet his range [while keeping your fundamentals] is the finest on team. first three games are 21pts, 12 and yesterday 17pts in 20 min. we watched a tape of yesterdays game and slowed his shot down and it was very fluid and sooo relaxed!! as a coach you know the byproduct of this success is soaring confidence in his shot!! thank you."

-- J. Eannarelli

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"Tom, Received the video & find it to be excellent. Not so much that I heard anything new but in the way you presented the complete picture. As a teacher the key is often not so much the info but the presentation. Have only had one opportunity to "try out" the Swish Method w/my 13 AAU playing daughter and myself. We saw immediate results and greater ease in understanding how to correct to increase accuracy.

"I had a great shooting day playing ball and look forward to improving my shooting teaching skill with my current crop of players. Thank you."

-- J. Pearce

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"Hi Tom, Not that you need anymore proof, but in yesterdays 5th grade girls basketball game, my daughter went 12 for 14 from the free throw line, at one point making 9 straight. She's a believer, I'm working on the rest.

-- M. Biskup

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"Dear Tom, It's been awhile since I've written, but I excitedly await the newsletter every month. I just finished reading the November edition prior to the start of my son's varsity game tonight.

"There are several passages that really hit home. So much so, that I printed one out ("Great Shooters Don't Get Into that Funk") and gave it to my son before his game tonight. He has been shooting well all season, but just not shooting enough. But, tonight he started looking to take more shots. Although he was only 3 for 8 on 3-pointers, every one of them was right on target (a couple just short and couple just long) and looked liked they were going in. The effect was instant recognition by the opposing coach resulting in opening up his teammates. As I watched the game I started to notice he was clearly the best shooter in the gym. I know I'm probably biased, but you just have to watch the wrist and the hand.

"This summer his school got a new coach. After watching several summer league games with his new players, the coach commented to me that there was only one player whose shot looked like it was going to go in every time -- my son's."

-- J. Quirk, Dallas

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Re: Testimonial after 3-hour Introductory Session for 33 high school girls

"Tom, Some of the girls have really taken to it. When we do our warm up shooting drills at the beginning of practice we all say "yes" or "no" on the release and I have the girls (and their partners) rate their arc on a scale of 1-10. I've found that this really helps them evaluate and remain aware. [Editor's note: By "Yes" and "No," the kids are reporting if their Release action was with a relaxed wrist and hand, simple, to the end-of-the-arm, at the same speed and force every time, one of what I call the "secrets" of great shooting.]

"I was working with the JV team on foul shooting the other day. Two of the girls were jumping while shooting free throws. I reminded them about consistency and adding variables to the shot that they didn't need. It took them a couple minutes of shooting to adjust for the UpForce they had lost by not jumping anymore, but when they figured it out their shots were more consistent and had better touch (plus they weren't crossing the foul line for a violation every couple of shots).

"Another girl on that same day had her Set Point way too high. This has been a problem for her and it led to her generating power from her shoulder and not the UpForce. Her shot had always looked mechanical, with no flow between the lower body and the upper body. I suggested she move her set point down - off her cheek, that's all. She immediately hit her next 24 of 25 foul shots, including the first 16 in a row. The change in Set Point resulted in a much smoother, relaxed shot. The mechanical look of it was gone because she was able to connect her UpForce to her stroke.

"The clinic has given all of us a common reference point to work from. It has been very helpful in making change. Because of the common reference point and terminology, my coaching is more efficient. I don't have to spend as much time with one player during our limited time. I can get to everyone. The most common things I say are:
"Was that a 'yes' or a 'no'?"
"Check your stance."
"How was the arc, 1 to 10?"

"These are "reminders" that allow them to self coach."

P. Jones, Santa Cruz, CA
High School girls' coach

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"Subject: WOW!

"Tom, I just got back from an hour and fifteen minutes of shooting and I have improved my shooting success by as much as 50% minimum. I watched your video 2-3 times, followed along in the workbook and went out today to apply what you taught. It's amazing how easy the shot feels when you follow the swish principles.

"Shooting is much easier almost effortless when using the UpForce. When I push my arm up and let my hand flop, it's amazing how few shots I missed.

"I feel now that as I continue to practice, I can fine tune my shooting. I'm still not entirely sure how I'm going to use my guide hand. I need to find something I'm comfortable with that can be automatic. I'll keep you updated on my progress."

-- T. Jarema, Illinois

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7. KIDS' KORNER
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SOME SUGGESTIONS FOR LEARNING

I was in Calgary, Alberta, Canada recently to give a couple of two-day camps and experienced some differences in learning I want to share with you. The morning camp was mostly girls with just a couple boys, and the afternoon camp was mostly boys. The ages were roughly 12-16, 7th to 11th grade.

What I saw was that the learning of the girls was remarkably higher than the boys. All of the girls "got" what I was teaching and coaching but only some of the boys got it. Maybe the percentage was 95% for the girls to 25-30% for the boys, just a guess. I want to comment on that and make some suggestions, mostly for the boys, in how they could be better learners.

What I saw was that the girls were much more focused on doing the exercises. They listened intently to what I said and they did what was asked of them. The boys would listen and do what I said when they were with me, but when I left, oftentimes they would quickly return to what they were doing before. Some were attentive and focused, and they learned like the girls. I gave each player personal attention more than once and I could see that they all could do what I asked. It was in the personal, "self coaching" time with themselves and with a partner that the boys reverted to old habits.

TOO MUCH INTO "PERFORMANCE"
My guess is that the boys were into their "performance," into results. They were more interested in seeing how good they were than they were in learning the new stuff. They could do the new stuff, that is they could do the exercises and improve, but the drive to put the ball into the basket was very strong and they were more willing to sacrifice learning for performance.

I know what this drive is because I can see myself perform this way as I learn golf. It is very easy to switch from learning to performing in that game, especially with the big club, the driver, in my hands. I can't say how strong the urge is in girls and women, but I know as a male that performance and looking good are very powerful in me. I can also be committed to learning, and I've done that a lot, but the urge to hit a long, powerful drive is always there.

WHAT ARE YOU COMMITTED TO?
The way out I can see is "commitment." Ask yourself what you're committed to. Is looking good so important you're willing to waste coaching opportunities, like those I offered in Canada, to performing a few more times? (By "performing" I mean the drive to try to put the ball into the basket at all costs. ...that making the shot is more important than learning ...being unwilling to make mistakes.) If results are "everything," then there's little or no awareness or feel, no learning.

Commitment is something I feel we have control over. We don't have much control over our emotions; we can get angry very quickly over some things. We don't have control over our physical bodies; we can feel more or less energy and aches and pains from day to day, hour to hour. Our thoughts are not always under our control. An old "tape" can be run any time, an old thought can reappear to throw us off. And we can't usually control our drive to look good, to avoid looking bad.

But I feel we CAN change our commitments. We can decide to be committed to learning, if we choose. For example, we can approach a situation cautiously, if the situation demands it. In that case, we're committed to caution (say it's a dangerous cross-section as we drive a car, or a dangerous walking trail along a steep cliff). In basketball, we can be committed to just observing the ball approach the basket without all the judgment if it goes in or not.

The trick is to catch yourself getting lost in old programming (making the basket to look good, trying not to fail, etc.) and change the game, change the commitment. If you're going to a court to learn something, you can commit to the learning exercises and reduce your need to look good. As you shoot, commit to just observing the ball and where it lands. That will teach you a lot about how your are shooting. Maybe rate your "Commitment" on a 1-10 scale, where "10" means you're totally committed to pure observation without judgment and "1" means you got lost in performance. You're going to constantly screw it up and get lost into something other than awareness, but with practice the commitment will strengthen, and then you will really start to learn things.

SELLING OUT FOR PERFORMANCE
It's my observation that boys and men more often "sell out" to performance in sports situations. Perhaps it's more important for us to look good in basketball than it is for most girls and women. (This is just a generalization from my experience. I know some girls and women are very competitive in sports.) In the world of fashion and beauty, girls and women are programmed to focus on looking good while men and boys are less interested. I would guess it's less important to society that males look handsome, have every hair in place, etc., so there's less pressure for that. It's just some of the programming we're all subjected to.

The point is to observe what's happening. When you see the games you're playing, then you have a chance to change them to games that will serve you, games that will enhance your learning. Then you have a better chance to grow and develop so the next time you play, you're more accomplished. The boys in Calgary had that chance, but most of them chose to work on looking good rather than on their learning.

In a game, the focus needs to be on performance, of course, so go for that, strive to be the best you can be. There it matters whether the ball goes in or not. But in practice, it's learning that needs to be at the forefront in order for the practice to be worth something and for you to develop. Learning requires trying different things and you'll be missing a lot of shots as you do that. (This is why too many games, like AAU games all summer long, can hurt a player's development. If you're always playing games you get caught up in the "performance" thing all the time and little growth happens. There's no room for experimentation. It would be a lot more effective to have a balance between practice and competition.)

Let me know if this makes any sense to you. If you have a powerful experience of what I'm saying, please write it up and send it to me and I'll post it on my website.

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8. If You're a Coach...
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If you'd like to start on the process of learning how to coach shooting with my Method, please join my Coaches' Mailing List. The list is a quick and easy way for me to communicate to all the coaches at once. As I develop new things and post new articles, coaching ideas, etc., I use this vehicle to let you know. Also, visit and bookmark my "For Coaches" page, as it will have more and more coaching ideas, lesson plans, articles, etc. There's a "Homework" document that can get you started on this path very quickly.

To join the List, go to the Coaches page, scroll down to the "Sign up" section and click "Join List." You'll be prompted as to what to do. Your email address will not be sold or given to anyone else, and you can easily un-subscribe yourself on that same page.

If you're having some wonderful results either from working with the Swish video or just from reading my coaching suggestions, lesson plans, etc., please write them up for me to post on the coaches' page for others to see. We can all learn from each other's experiences and insights.

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9. Please Bookmark this Website
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I invite you to bookmark my Website so you can go there easily to catch my latest comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my video. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting.

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10. Shooting Clinics / Private Coaching
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For the latest news about Clinics, Camps and Coaches' Trainings across the country, go to this page: Clinics, Camps and Trainings.

Some of the clinics that are being planned in the next three months:
· June 12-15, Nashville, Tennessee
· During the week of June 23-July 3, clinics in Redmond, Snohomish and Seattle, Washington, and two 2-day camps in Vernon, British Columbia
· July 13-22, Clinics in Davenport, IA, Peoria, IL, Milwaukee, WI and Chicago, IL
· July 29-31, Southington, CT (20 miles west of Hartford) plus maybe something in Boston after that
· August 13-15, Boise, Idaho

If you'd like to organize some shooting clinics or camps, please call or email me. I'll be scheduling Coaches' Trainings at each stop as much as possible, too.

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11. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following:
Unsubscribe

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12. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
To E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
For a Renaissance in Shooting!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)

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(c) Copyright 2003 Tom Nordland
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