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THE SHOOTING NEWSLETTER - FEBRUARY 2003
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By Tom Nordland, Shooting Coach
Volume 5, Issue Number 2, February 2003
Editor: Tom Nordland
To E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. There's Something Missing!
4. A "Positive" Coaching Example
5. Fifth "Ideas & Suggestions" Document
6. KIDS' KORNER
7. If You're a Coach...
8. Please Bookmark this Website
9. Shooting Clinics / Private Coaching
10. How to Subscribe / Unsubscribe
11. Contact Information


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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. There's Something Missing!
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POOR SHOOTING IN WARMUPS IS NOT A GOOD SIGN
I watched some high school playoff games this week and saw more examples of the need for an improved approach to shooting. When a team is shooting poorly in the warm-ups, you can pretty much tell they're going to lose unless the other team is equally inept at shooting or unless they have an aspect of the game where they can compensate (like a ferocious defense, a great press, a fast break option, good open court players, etc.). I saw an example the latter in a girls' game.

GIRLS' TEAM IN WARMUPS, ~25%
In warmups, the shooting of the visiting team, Team A, was terrible. I would guess they were making only about 20-25% of their shots! They had no clue. There was one girl who was pretty good at mid-range shots, but the rest were shooting clangers and airballs by the dozen. I had coached the home team they were playing against, Team B (record 18-8), and knew they could shoot pretty well so assumed the game was over before it began.

Actually Team B got off to an 18-6 lead, as expected, but then the Team A started to find a way to compete. They had a 10-12 record, so I knew they were a bit "iffy," but I discovered they had a talent for running fast and forcing the action ... in close. Their shooting was never any good from the outside, but they were dangerous in the open court. When pressed, a couple of them knew how to break the press and the team wound up getting a lot of layups and put backs. They were fun to watch in this aspect of the game.

The stronger home team made the mistake of keeping the press on for most of the game, which played into Team A's only strength. Also they played them man-to-man for most of the first half, allowing them sometimes to penetrate and get to the basket that way. The game was much closer than it should have been. If the superior home team had called off the press and played zone and forced them to shoot from outside, they would have won by a landslide. Team B finally won by 8 or 10, but it was more exciting than it should have been.

BOYS TEAM IN WARMUPS, ~33%
A boys game the next night was the same situation. The home team, which I had coached a bit, had several fine shooters and was heavily favored with a record of 19-13. The visitors were 11-13 and were terrible shooters. In warmups I counted shots for awhile and they seemed to be making only about 33 percent of their shots ... with no pressure! You just know the percentages are going to drop in the game. But to shoot only 1 of 3 while warming up must be very discouraging to the coach as well as the players!

In this case the home team didn't let them break the press and get easy baskets so it was a rout. The home team played all 15 guys, including JV's and still won easily by 13. It could have been 80 to 40. The visitors had no weapons from outside. They were well coached, disciplined, strong, played hard, moved and passed well, but they could not make outside shots to save their lives. The one guy who seemed to be the go-to guy for outside shots near the end was just a mediocre shooter. Game over.

SOMETHING WAS MISSING
What is missing with these two teams is a way to shoot that works! Throwing the ball up there with variable motions and hoping it goes in doesn't work. You make one and miss two or three or four. No one on these two visiting teams (with rare exceptions) seemed to know how to control the flight of their shots. Their shots would hit short, long, left, right, short and left, long and right, etc. during the warmups. They had little, if any, consistency. In the game it got worse.

I can see how the ineffectiveness happens because I can see what's needed. I'm sure the coaches are working as best they can to coach and prepare their teams. They work on shooting every day; they "instruct" them as best they can; they have them practice their free throws for a certain length of time; they put pressure on them in various ways. But the kids hadn't figured it out.

IT'S NOT "MENTAL"
Many people probably think that, if you can make one shot, you should be able to make more and the problem must be "mental." Doubt and fear will certainly exist when you miss shot after shot after shot, but it doesn't necessarily cause the original problem.

WHAT'S NEEDED
What's needed is an understanding of what it takes physically to create shots with accuracy, consistency and repeatability. This is the stuff of the Swish Method.

A throwing or flipping motion has a lot of variables and flattens the shot. A pushing action, meanwhile, if done at the same speed and force every time, gives you a motion that's predictable. If the arm motion is directly exactly on line and the wrist and hand don't throw it off line, the ball flies true. If the wrist and hand can become passive, then the Release becomes repeatable. The majority of power and the variable supply of power can come from the leg drive, what I call the UpForce, rather than from the upper body (arms and hand). And to control distance, you can vary the arch (angle of release) at the last instant instead of trying to vary the Release.

SHOOT "ABOVE" THE BASKET, NOT "AT" IT
I can see that most of these less-than-effective shooters are throwing or flipping the ball AT the target. Great shooters shoot UP, aiming high above the target! They shoot early in the motion (for most shots) and the leg energy propels the ball upward. The Release transfers the upward force into more horizontal energy, as needed, and delivers the ball to the basket.

Shooting at the target creates a flat trajectory, and flat shots come in hotter to a smaller target. Under pressure these shots just get tougher and tougher, and once you've missed a few, confidence drops into the toilet. High arch gives both a larger landing area and a softer shot as gravity has a chance to slow it down.

LOOK FOR HELP -- THERE "IS" A MORE EFFECTIVE WAY!
If you're a player or coach with a team that shoots like this, seek coaching advice! Talk about it and ask what can be done. Look around and talk to other coaches and players. Someone may have an answer or know where to point you. Don't just accept anyone's opinion. Opinions are cheap, and the woes in today's shooting are partly caused by opinions and ways of teaching that don't work.

My website and video present a method that works easily and powerfully. There may be other sites that talk about these things and describe approaches that can help you. There ARE answers out there. I just recommend that you not keep doing what you're doing and hope for improved results. It probably just isn't going to happen that way.

Basketball is more fun when you can score and win your share of games. Then practice and effort is rewarded. The aspect of team is also more evident when motion and passes result in success, in baskets! Passing gets everyone involved. And your players will be getting more points and assists, and that makes the game enjoyable.

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4. A "Positive" Coaching Example
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Following is a wonderful article from the "Momentum" Newsletter (Winter 2003 issue) of the Positive Coaching Alliance (PCA), a very special group of people working out of the Stanford University area. (Website: http://www.positivecoach.org) Their focus is on "Transforming youth sports so sports can transform youth!"

I suggest every coach visit their website and consider reading their materials (on the site, via the Newsletters, CD's, books, etc.) and getting involved. Phil Jackson is the group's National Spokesperson, and Larry Brown was just added to the Advisory Committee. Larry signed on because his 8 year old son had a bad experience with a coach and he wants to help spread the PCA message. For general information contact PCA at "silvia@positivecoach.org."

I really believe in this way of being with the game. I'm going to audit some of their trainings soon so I can implement more of their approaches to coaching in my clinics and writings.

Our main goal as coaches, I feel, is to use sports to teach life lessons. Competition and winning are only a part of the reason we devote so much time to it. The pursuit of excellence challenges us to become as strong and effective as we can be. But it's what is learned during the practices and games -- not the score -- that makes a difference in lives. If I can teach kids to shoot more powerfully, they'll perform better and have more success, develop a higher level of self esteem, etc. But if, in the process of my coaching, the kids learn how to learn, if they learn the value of focus and hard work, if they learn to trust themselves more and overcome the doubts and fears we all have, then I've made a true difference. PCA is a group that is dedicated to these principles and their remarkable staff is taking it to a high level across the country.

(The following story is about a baseball team, but it could as easily be about basketball. At the end I'll suggest some ways these "victories" could be measured in our game.)

"SUCCESS IN A ONE-WIN SEASON"

by Tal Alter, Washington D.C. coordinator for the Positive Coaching Alliance

"I like to win. I did as a competitive athlete, and I do as a coach. So what could l learn from a one-win season? Everything.

"Last fall, I became the coach of a newly formed 14-Under travel baseball team called the 'Gamers.' As a first step, my fellow coaches and I wanted to establish a strong team culture and clearly define our priorities to both players and parents. Before the season we held a parents' meeting and wrote a letter to every family requesting that they 'Honor the Game' with their conduct. We discussed our goals with our players and let them know that we would stress the pursuit of excellence over the win, and that a Gamers' most noticeable attribute should be his desire to play hard and work harder. Playing the game this way, we told them, would make it fun.

"At practice, with equal energy to teaching the mechanics of the game, we drilled hustling on and off the field and picking up the gloves of stranded base runners after our half-innings at-bat. We told our players that successfully accomplishing these goals would represent at least 14 victories in a seven-inning game. After recording three outs, we should have all nine of our players off the field before the opponent had one on; after our at-bat, nine of our players would be sprinting on the field before the other team had one off. Helping stranded base runners with their equipment demonstrated the teamwork, alertness and unselfishness needed to accomplish these 14 wins.

"In our culture, Gamers were expected to take risks and push themselves to make plays beyond what they thought possible. In order to do this, players had to allow themselves to make mistakes and rebound from failures. We discussed the importance of mentally "flushing" errors and strikeouts, and we followed through by never criticizing mistakes (although we did let players know when we felt their efforts lagged). We also emphasized that teammates played an important role in this process. To make sure that players were mentally in the game at all times, we had everyone in the dugout face the field, stand and support their teammates when the ball was in play. In addition, parents were not allowed to enter the dugout, so all conversations were between people directly involved in the game.

"We emphasized effort and learning to allow players total control over their success; they responded with enthusiasm on and off the field. We also gave players ownership of their learning process. After games, players talked first, and important growth came from their self-critique and analysis. Throughout the season, players gave great effort and improved. Most importantly, they came to practice with smiles on their faces.

"Our first season was a huge success. We won one game on the scoreboard, but had a multitude of our own victories.

"Under the common definition of success, we would have reevaluated our methods and changed our approach for the next season. But our players and their parents had done everything we had asked of them, and we believed winning would come as a byproduct of hard work, not because it was an overriding goal. We were right. Our parents supported the approach. They cheered for the effort made by both teams and never questioned an umpire's decision. Players took pride in what it meant to be a Gamer. They played hard and worked harder. Before the end of the next summer season, we were winning more than we were losing.

"A one-win season tested our ability to redefine success. Honoring that principle made the eventual scoreboard victories even sweeter."

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FROM TOM: Some suggested non-scoreboard "victories" in a basketball game:
· Jump ball at start of game: Have your entire team be in place for the jump ball before the other team has one player in place.
· Free throws: Have all players lined up before the other team has one.
· Time outs: Have players sprint back to the huddle, all getting there before the other team has one player back.
· After time out: All players back on court in position before other team has one.
· End of game: Have everyone lined up to shake hands before the other team is assembled.
(This kind of "hustle" and sense of "team" will help you stand out from the others.)

Count how many of these victories you have in a game.

A note about "hustle." I remember a halfback for the Minnesota Vikings who played in the late 60's by the name of Osborne. I remember him because every time he was tackled, he would jump up off the ground and sprint back to the huddle, usually being the first one there. Nobody else did that. It was who he was. He was hustle. It made him memorable in my eyes. While the other players on both teams were all slowly raising themselves off the ground and lumbering back to the huddle, Ozzie was already there. It made him special.

A word about end-of-game handshakes -- another way to get a personal "victory."
(Maybe this could be a team goal.)

GRATITUDE: I know it's easy to feel proud of yourself and your team when you win, and it's easy to feel rotten when you lose. It's a mindset that our culture seems to program in most of us, that winning is good and losing is bad. (This is what PCA is working to alter in the game.) The old mindset expresses itself in how you shake the opponents' hands after a game.

Here's a different way to react to the game's outcome: When you shake your opponents' hands, really greet them, look them in the eye, make a solid handshake and say something like "Great game!" or "Thank you for a great game!" or "You played great ... thanks!" or "Thanks for being here!" Say whatever you want but make it a positive statement honoring the game, expressing gratitude for their effort, etc. If you win, it's easy to be magnanimous. It's when you lose that you have a chance to be special. Can you lose the scoreboard score and then look each opposing player in the eye with strength, sincerity, joy and appreciation for being alive and wish them a sincere "Congratulations!" or "Nice game!" or "You played great!"? If you can, then you and your team will, indeed, be very "special." You will be remembered.

One more suggestion: (This is an idea I had a long time ago but a coach I presented it to then thought the kids would never do it. In the context of the PCA movement, now it makes more sense.)

CERTIFICATES TO VISITING TEAMS
For home games, you could ask your computer teacher or graphics department to print up some kind of "Certificate of Appreciation" document from your school to each visiting player, with her or his name on it and signed by one of your players. The certificate could welcome the visiting team and player to your gym and express sentiments about the beauty and honor of the game and your appreciation for their effort and accomplishment to be on the team. Before the game, maybe just before introductions of the starting team, each team member could hand deliver the certificate to a player on that team (coiled up, wrapped with a ribbon or rubber band) and shake their hands and wish them strength and courage for the competition to follow. It would take maybe 30 seconds but could deliver a powerful message of love of the game.

Wouldn't that be an awesome example of team and of "Honoring the game!", another way of making your team special? I wonder if anyone will take me up on it...

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5. Fifth "Ideas & Suggestions" Collection
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I've just compiled the fifth collection of Coaching Ideas & Suggestions.
You can find it via this URL: http://www.swish22.com/Coachingthoughts5.html.
It's also accessible on my website from the "For Coaches" page and also from the Q&A page.

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6. KIDS' KORNER
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END OF ANOTHER SEASON
Well, it's the end of another basketball season, as playoffs continue on toward crowning champions in conferences and states in the next 2-3 weeks. I hope it was a good year for you. If you worked hard and did your best, then it was a good year. It's really true that ... "It's not whether you win or lose, it's how you played the game!" You may think at your young age that winning is extremely important, and some coaches might say it's "everything," but it's only a small piece of the puzzle. What really matters is your own personal development, how you handle success and failure, what you learn about working hard and learning and growing.

THIS IS ABOUT THE MANY, NOT THE FEW
Only a small percentage of you will ever make the high school varsity basketball team, let alone a college or professional career. In my high school class of 1,600 (~800 boys), only 12 played on the boys' varsity each year (we didn't have much athletic competition for girls back then, unfortunately). These days in a school with 1200 kids, 24 players (girls' and boys' varsity) would equal just 2% of the total! Counting freshmen teams and JV's, maybe the total gets to 4-5%.

THE VALUE IS IN THE PROCESS, NOT THE END RESULT
A very few talented kids will get the spotlight and play for your school, while the rest do other things with their lives and maybe watch the basketball games. The chief value of sports is not in the race to win, not in the end result. It's in the "process," it's in the striving to learn and grow. It's in the sweat and hard work you go through to develop yourself. Competition can be healthy, as it drives you to work harder and develop your skills. But it can also be unhealthy, as when winning is overly valued. If you lose a game and feel terrible about yourself and/or your team, you've missed the point. It's really all about showing up and doing the best you can and enjoying the action. Thay way everyone can win!

TEAMWORK
Coaches say a lot about teamwork, and sports are great for understanding the value that comes from a shared experience and working together. Basketball is especially rich for teamwork as you need to pass and move and set picks and screens for each other to get open to shoot, and both goals and assists are valued (as in hockey). Teams with individuals who try to win it by themselves are usually beaten by good "teams." Win or lose, if the effort is all about "me" rather than "we," the experience is diminished. The Game really teaches that ... if you're observing.

THE GOAL IS BETTER HUMAN BEINGS
Coaches want you to grow into mature people who love sports and can teach your own kids to love sports and, through sports, become better parents, better citizens and better human beings. That's really what matters. So the next time you pick up that ball to go shoot some hoops or play a pickup game with your friends, consider looking at why you play. The game can help you find yourself, help you grow as a woman or a man.

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7. If You're a Coach...
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If you'd like to start on the process of learning how to coach shooting with my Method, please be in touch with me and join my Coaches' Mailing List. The list is a quick and easy way for me to communicate to all the coaches at once. As I develop new things and post new articles, coaching ideas, etc., I use this vehicle to let you know. Also, visit and bookmark my "For Coaches" page, as it will have more and more coaching ideas, lesson plans, articles, etc. There's a "Homework" document that can get you started on this path very quickly.

To join the List, go to this webpage on my site ("For Coaches" page), scroll down to the "Sign up" section and click "Join List: Send Email to subscribe..." You'll be prompted as to what to do. Your email address will not be sold or given to anyone else, and you can easily un-subscribe yourself on that same page.

If you're having some wonderful results either from working with the Swish video or just from reading my coaching suggestions, lesson plans, etc., please write them up for me to post on the coaches' page for others to see. We can all learn from each other's experiences and insights.

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8. Please Bookmark this Website
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I invite you to bookmark my Website so you can go there easily to catch my latest comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my video. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting.

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9. Shooting Clinics / Private Coaching
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For the latest news about Clinics, Camps and Coaches' Trainings across the country, go to this page: Clinics, Camps and Trainings. Things are starting to heat up for clinics this spring and summer.

Some of the clinics that are being planned in the next few months:
March 29, La Canada, California
April 26-27, Austin, Texas
First or second weekend in May, St. Petersburg, Florida
June 19-20, Boise, Idaho
Two 2-day camps during week of June 23-27, Vernon, British Columbia

If you'd like to organize some shooting clinics or camps, please call or email me. I'll be scheduling Coaches' Trainings at each stop as much as possible, too. Stay in touch for them.

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10. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following:
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11. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
To E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
For a Renaissance in Shooting!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)

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(c) Copyright 2003 Tom Nordland
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