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THE SHOOTING NEWSLETTER - JANUARY 2003
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By Tom Nordland, Shooting Coach
Volume 5, Issue Number 1, January 2003
Editor: Tom Nordland
To E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. New article: "The Things that Matter in Shooting!"
4. A Review: How We Learn!
5. An Animated Presentation of the Motion Offense
6. Why We Coach Sports
7. Where Get Good Video Clips?
8. Mention in Article in the Cincinnati Enquirer
9. KIDS' KORNER
10. If You're a Coach...
11. Please Bookmark this Website
12. Shooting Clinics / Private Coaching
13. How to Subscribe / Unsubscribe
14. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. New Article: "The Things that Matter in Shooting!"
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Recently an editor from "Winning Hoops" magazine took two of my articles written for the Basketball Highway website and edited them together into a new document he titled, "Fixing What's Wrong With Shooting." It appeared in a special "Sizzling Shooting" edition from WH. The publisher of a basketball magazine in Italy saw that article and asked if he could re-publish it in the January 2003 issue of his "Giganti" basketball magazine, which I approved. From that I wrote a follow up article for him entitled, "The Things that Matter in Shooting!"

That article is going to be published in the February-March issue of Giganti. I've taken the text and posted it on my website at this location: What Matters!

This article takes a fresh look at shooting and discusses the things I feel truly "Matter." And I don't mean just the Fundamentals. Grip, stance, vision, set point, release, etc. are important, but they're just preliminary to getting the ball to fly true to a target. Things like power, height and spin are critical in determining ball flight. Some coaching focuses on things I feel do not matter and which, in fact, sabotage great shooting. An example is that I feel the "Hand Position" really matters, but that the elbow position does not matter! This may be a shock to some people, but when you look at it, I think you'll agree with me. If the hand position is strongly under and behind the ball and the hand is in line with the shooting eye and basket, the elbow will be where it has to be and it won't be directly under the ball. If we hit the ball with the elbow, then where it is throughout the shot would matter. But it's the hand we push and move toward the target, not the elbow. The hand is where the ball is cradled.

I hope you enjoy this article.

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4. A Review: How We Learn!
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I just recently posted to my website a small article I wrote in the October 2002 Newsletter. It's a discussion of "How We Learn." I've had some very favorable responses to it and thought it might be worth reminding you of its existence in this new form.

To read it go to: How We Learn

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5. An Animated Presentation of the Motion Offense
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What's called the "Motion Offense" is the kind of offense I feel will be most powerful when everyone on a team can shoot. It's based on constant motion and the setting of picks and screens to free players for shots. These days few teams have even one excellent shooter, and rarely two or more. Thus most teams spend tremendous energy trying to get their one or two shooters open for shots. With the Swish method, it's possible to develop everyone on a team to shoot pretty well, in addition to a few "stars." When everyone can shoot, then an offense that gets players open for mid-range jump shots all game long will win games. A defense can overplay one or two players, but not five! A well executed offense of picks and screens with multiple shooters is unstoppable.

Ted Beach, a coach from Cincinnati, recently ordered a Swish video and said he found me via a link on the Milford Basketball Association (MBA) website from Milford, Ohio. I went there to check it out and found this neat coaching tool. It's an animated program that very clearly teaches the "Motion Offense." The animation is from the Blue Eagle Basketball Club's site, so I'll refer you directly there:

Go to the website: http://www.hoopsclub.com/playbook.htm
Click on "Motion Offense" on the right.

There is also a presentation of the "Shuffle Offense" displayed there. (I did not view it.)

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6. Why We Coach Sports
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A coach from Ohio sent me this email after getting my video. It's a poignant discussion of why we coach.

"Thanks for the follow-up email and interest in promoting good coaching through communication. Your request for feedback prompted me to write the following... The message of this email is to remind us coaches to examine our goals.

"Some coaches have the mission to cull out the best-of-the-best and see that they improve their best players' skills to excel in Varsity and beyond. However, most of us coaches have kids who haven't given serious thought about whether their dedicated interest lies in basketball ... let's remember, they're just kids.

"Our goal is to keep kids interested in basketball as long as possible. Yes, they may currently lack the skills, speed, and intensity that each coach seeks. But we are not judges ... our mission is to help each and every player to improve his or her skills and enjoyment of the game. Our goal this year is to get kids to want to play basketball next year. We do this by improving their skills, showing them how to improve, and giving them the feeling that they can contribute to the team.

"This is why I ordered the video. Not to only help my best kids excel but also to help the kid who may never play High School to stick with the game a few years longer than he might otherwise without some shooting help.

"Let me rephrase my message -- Most young kids we are coaching will not play High School ball. Yet, like us coaches, they will be parents someday. Showing these kids that basketball is fun and showing them some basic fundamentals (like this SWISH video) will stick with them so they can likewise encourage their kids to sign-up when the day comes.

"Each coach thrives on the opportunity to coach 'the next upcoming star.' But let's not forget our mission to plant seeds that basketball is a fun sport so that we have EVERY KID trying out for the team, whether it be Rec League or competitive play. Let's coach so that future sign-ups and interest in basketball skyrockets. Our goal is to promote more interest in athletics and basketball, not less."

-- Coach M. Woos, Bay Village, Ohio

From TN: Coach Woos' words are very inspiring, showing how teaching kids to love sports will add to their lives and their kids' lives, whether or not they succeed at a high level. Along this same line, let me mention again a wonderful organization that can help you add value to what and how you coach. It's the "Positive Coaching Alliance." PCA is a dynamic organization located at Stanford that is really making a difference. It offers workshops across the country, as well as books and CD's on powerful ways to coach from a "positive" point of view. Phil Jackson is one of their key spokespersons. Their motto is: "Transforming youth sports so sports can transform youth!" Here is their website:
Positive Coaching Alliance


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7. Where Get Good Video Clips?
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Does anyone know how to get video clips of professional and college shooters?

Someone recently send me these URL's for clips:
· Jeff Hornacek: http://www.nba.com/theater/video/hornacek_3pt_020798.avi
· Steve Kerr: http://www.geocities.com/Colosseum/Field/9348/kerrshots.avi
· Dirk Nowitzki: http://www.nba.com/theater/video/nowitzki_3pt_1stround.avi
· Mark Price: http://www.nba.com/theater/video/93price.avi

These locations can be searched for other clips. Please send me any additional repositories you know of. I'll pass them onto my readers next month.

Video and DVD technology is going to be commonplace pretty soon. That will really be fabulous as we'll be able to go to a court and video tape ourselves or others and then return home and put them on a website to share with others like a newsletter or articles. I'm looking forward to the day when I can have a growing library of clips of great shooters right on my site. The technology is available now, but it's still a bit expensive. Video streaming, which I use for my four clips from my Swish video, requires a lot of horsepower to allow multiple viewers to see clips at the same time. Soon we'll be exchanging clips like we do email now.

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8. Mention in Article in Cincinnati Paper
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Recently a sportswriter for the Cincinnati Enquirer, Tom Groeschen, called me because he was writing a story on poor shooting and had run across my website. We talked about what I saw in the game and in shooting and I then sent him copies of old shooting articles I had from Sports Illustrated, the San Francisco Chronicle, etc. His article is entitled, "Boys basketball scores drop: Blame put on shot selection, defense and lack of practice." He was kind enough to give me a plug in the article.

Here's direct URL to the article in the paper's "On Line" version:
Boys basketball scores drop


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9. KIDS' KORNER
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LEMONS INTO LEMONADE

This idea was triggered by a couple mothers who called me this fall to order the Swish video to help their sons who had not made their teams and been severely disappointed.

You know the old story of turning lemons into lemonade. When the Universe gives you something sour, turn it into something sweet. The point is that setbacks are not the end of the world. In fact they can be what are called "Turning Points." A Turning Point is a specific event or moment in time when a major shift occurs for you. Often, I feel, these come through setbacks, through failure, but they could just be a decision you make that sends your life off in a different direction.

The two wonderful mothers were determined to help their sons rebound from these seemingly "devastating" setbacks. To be 12 or 14 years old and not get what you want, to look at a list and not see your name on it when you wanted it to be there SO MUCH is painful. It can feel awful and even humiliating, depending on how much importance you put on the event.

These two mothers are working hard to find ways to give their sons the advice and coaching (and life lessons) they need to come back stronger than ever. As I said in last month's Newsletter, these "wishes denied" can be treated as "opportunities" rather than failures, but we all know in the moment it's extremely hard to take failure and accept it.

The opportunities for Turning Points occur throughout life. Sometimes they hit you in the face, as in not being chosen for something. Other times they're more subtle, a feeling of wanting to do or say something that maybe you ignore but which keeps appearing. My coaching is to look for them. If a difficult situation occurs, ask if it might be an opportunity for learning, an opportunity to shift direction and develop a new you.

PACKING EVERYTHING AND MOVING TO LOS ANGELES

In 1975 I was living in Minnesota working in the computer field. I learned of a special coach in Los Angeles (I had read a book he had written and then a year later I saw a 6-part TV series he had done) and I was very intrigued by his method. I wanted to know more. Astoundingly, about that time I happened to meet a woman in Minneapolis who knew this author/coach and, get this, had dated him briefly in California! (Talk about something destined to happen! See how the Universe was helping me?) That lead me to attend a special workshop with him in L.A. that winter and within a year I moved to California where I've lived ever since.

Often in the past I would have talked myself out of such a move (too difficult, family in Minnesota, etc.), but this time I didn't hesitate. I wasn't married or tied down to a job or personal situation at the time so I could do it. It started me on a path toward coaching that lead eventually to the (re-)discovery of the Swish Method of shooting and my passion to bring it to the world. In this case, I had to be ready to make a major relocation. Other times it just might be taking a course you've always wanted to, or choosing to introduce yourself to somebody, or switching jobs, or taking up a different sport or activity. You will never know what it's going to be. Just keep your antenna up.

In line with the lemons to lemonade theme of this story, how you handle loss or failure or major disappointment can be the Turning Point to a fabulous new (sweet?) you. Maybe sports is not your talent but you keep thinking it is because of a friend or a parent or a TV sports hero. Maybe not making the team sends you down the path of art or music or dance or writing. A failure might just make you work harder during the "off" season and come back the next year dramatically more developed than you otherwise would have been (and more developed than the players who made the team, thought they were important, and stopped learning and growing).

OTHERS CAN HELP

As with these two mothers, because they told me about their sons disappointments I volunteered to give them special coaching by email and video analysis (and maybe a clinic when I'm in the area). People and resources can appear -- sometimes out of nowhere -- to help you, if you're open to them.

In the case of one of the boys, his mother said, "He asked if we could go by the YMCA and find out if he could be an assistant coach for younger children, giving him a clearer understanding of the game, starting with the basics. On Christmas Eve he dropped off an application and spoke with the Youth Sports Coordinator who told him that if someone was open to having an assistant coach, he would call. It was Bryce's idea." This could lead him into a career in coaching, maybe something he wouldn't have gotten into otherwise.

She wrote that my video was helpful. They sat down and watched it as a family and it gave them a clear visual of what shooting is supposed to look like. You can see from this that the family is responding to help heal the pain, and from this comes unexpected good stuff.

To summarize, failure can set you back and leave you humiliated, or it can challenge you and inspire you to work harder and more effectively than you might otherwise. Grieve a little if you feel you've had a great disappointment, but then open your eyes and ears to what the Universe is saying to you, to what it is offering you. You'll find you're not alone, and the special incentive you'll have to rebound from failure can be all you need to make a major leap and come back stronger than ever, or to find something that excites you even more. Best of luck with this. If I can help you in some way, let me know.

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10. If You're a Coach...
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If you'd like to start on the process of learning how to coach shooting with my Method, please be in touch with me and join my Coaches' Mailing List. The list is a quick and easy way for me to communicate to all the coaches at once. As I develop new things and post new articles, coaching ideas, etc., I use this vehicle to let you know. Also, visit and bookmark my "For Coaches" page, as it will have more and more coaching ideas, lesson plans, articles, etc. There's a "Homework" document that can get you started on this path very quickly. I also intend to have a Public Forum (Discussion Group) up and running there soon so we can all share ideas, questions, discoveries, etc.

To join the List, go to this webpage on my site ("For Coaches" page), scroll down to the "Sign up" section and click "Join List." You'll be prompted as to what to do. Your email address will not be sold or given to anyone else, and you can easily un-subscribe yourself on that same page.

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11. Please Bookmark this Website
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I invite you to bookmark my Website so you can go there easily to catch my latest comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my video. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting.

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12. Shooting Clinics / Private Coaching
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For the latest news about Clinics, Camps and Coaches' Trainings across the country, go to this page: Clinics, Camps and Trainings. Things are starting to heat up for clinics this spring and summer.

If you'd like to organize some shooting clinics or camps, please call or email me. I'll be scheduling Coaches' Trainings at each stop as much as possible, too. Stay in touch for them.

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13. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following:
Unsubscribe

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14. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
To E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
For a Renaissance in Shooting!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)

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(c) Copyright 2003 Tom Nordland
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