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THE SHOOTING NEWSLETTER - NOVEMBER 2002
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By Tom Nordland, Shooting Coach
Volume 4, Issue Number 11, November 2002
Editor: Tom Nordland
Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
E-mail Tom

Current subscriber count: 2,070
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

PLEASE excuse the advertisement paragraph you'll see at the top of this Newsletter. Because I have a "free" service with the Mail List company (Topica), they insert that ad to help them pay for the service. Sorry for the little commercialism.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. Three-point Quarter in the NBA!
4. A Coach from Maine finds Acceleration
5. The Importance of Students "Discovering" Things
6. A New (Revised) Article
7. KIDS' KORNER
8. If You're a Coach...
9. Please Bookmark this Website
10. Shooting Clinics / Private Coaching
11. How to Subscribe / Unsubscribe
12. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!


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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to inspire a Renaissance and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.

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3. Three-point Quarter in the NBA!
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As I intend to have my website be FOR great shooting and how to get there, I won't often take the time to point out shooting failures in the game any more. But this one I couldn't resist. The Denver Nuggets had a 3 point quarter on Nov. 27th in a 30 point loss to the San Antonio Spurs! That's pretty hard to believe, these incredible athletes running up and down the court and managing only three points in 12 minutes of playing time!

I know any observer would comment on how tough the defenses are getting, and how shot blockers are flying around all over the place. That explains some of the rushed and missed shots, but it doesn't explain the missed uncontested shots and the missed free throws. Something is terribly wrong in the game today in how players learn to shoot.

We see it at every level. If you've been following my Newsletter and writings for awhile, you've seen many examples of this. Coaches at the highest level don't know how to coach shooting. A few great shooters are still coming up the ranks, but the vast majority of players don't develop a truly accurate, consistent and repeatable stroke.

So what's the problem? I'll use this example to trigger a short discussion on what I see.

COMPLICATED STROKES
Though I didn't see the game, the Nuggets had a "bad" quarter, obviously. Things didn't go their way and they basically missed all their shots for 12 minutes. It was probably the "technique" of shooting that first failed, and then as the poor shooting continued it became more and more "mental." When technique isn't truly repeatable, when shot motions are complicated, when shots are flat and hot such that the target to the ball is relatively small (a flat oval), then you have streaky shooting at best and what I call "emotional" shooting. By that is meant that if a player is confident, trusting, expectant of success, and his or her mind is calm and focused, shots will tend to go in fairly well and, in streaks, very well. However, if the confidence is broken or shattered (you miss a shot badly, for example), or if the player or the team suddenly get into a state of doubt or fear ("Uh oh, our shots aren't falling, we're getting more and more behind, etc. etc."), then they can miss everything for awhile.

GREAT SHOOTERS DON'T GET INTO THAT FUNK
Great shooters don't get into that cyclical thing, up and down performance, hot and cold, full of confidence, then full of doubt. Their confidence is not dependent on success. Their confidence comes from a deep place that cannot be diminished by external performance. They "know" what to do to put the ball in the basket and they know they can do it. Players like Jeff Hornacek and Chris Mullin probably almost never had a bad day. I know I didn't when I was at my peak in high school. And now when I do clinics, I can get into excellent shooting instantly. Maybe once in a blue moon those great shooters would have a bad shooting game, but they would bounce back quickly because their strokes are so reliable, predictable, repeatable.

MOST ARE STREAKY SHOOTERS, AT BEST
Most of today's players are streak shooters, at best. I can see it in their strokes and you can see it in their stats. They can make a bunch of shots one game and then be very unsteady in the next (10 for 14 one night, 1 for 10 the next). It's because of how they use (or don't use) their stabilizing leg action, it's in the complicated, variable release motions they've developed, and it's in how they control distance. Watch the wrist and hand in the Follow Throughs of most players. You'll see tension, tightness. Most shooters were trained to flip their wrists, so they get power from those small muscles. Some were told to shoot at the top of the jump, and all you have left then is a throwing motion with the arm and/or a wrist-flip motion. But the problem with those kinds of strokes is that (1) the energy is horizontal, so it creates a flat arch, a "hotter" shot, and a smaller target, and (2) the smaller muscles of the wrist and hand are more "fast twitch" and hard to control and repeat. For free throws you'll see a lot of stronger players freeze their bodies and shoot (almost) entirely with the shoulder, arm and hand.

These players have remarkable eye-hand coordination for the most part, and the pro players practice or play almost every day for hours, so they can make a complicated motion work pretty well ... sometimes. But the smaller target and hotter action of the ball eventually get them. It takes tremendous concentration to pull off consistently a stroke that is not predictable to a small target. Thus, the slightest loss of concentration or confidence and the basket will seem tiny in their minds. And the more they "try" to make the shot, try to put the ball into that little cylinder, the worse it gets.

WHAT'S NEEDED
What's needed is a shooting method that isn't so complicated and one that sends the ball higher and truer with less apparent effort. Needed is a simple, natural, repeatable way of shooting that uses the fewest possible variables while getting power from larger muscles. The "Swish Method" is that kind of method.

TELLTALE SIGNS
For most shots, I suggest that the most effective use of the leg drive power (what I call UpForce) is early in the jumping action. That is, shoot on the way up! This applies to all mid-range shots, free throws and longer range shots, the majority of shots. (The exception are close-in, turn-around type shots for the bigger players where they usually need to elevate before shooting, plus they're in very close so the margin for error is great. This kind of shot can be released "near" the top of the jump, to allow time to elevate. However, don't make the mistake of waiting until the very top, as then the stabilizing force of the legs is totally gone and the shot becomes unstable. Also for these shots you can raise the Set Point so you can fire off your release motion quicker and with more freedom.)

CATCH THE UPFORCE
However, most shots need all the stabilization they can get from the power and energy of the legs and middle body. Shoot quickly, on the way up, and you automatically get all the benefits! So when you watch shooters, note how quickly they are shooting, how much of that leg drive force they are transferring into the shot. Great shooters have learned to catch it all. (My Swish T-shirts have the slogan "Catch the UpForce!") Lesser shooters hesitate before shooting and lose power and control.

WATCH THE WRIST AND HAND
The other thing to watch for is the wrist/hand action and the flight of the ball. Watch the spin. Medium fast backspin suggests that the wrist and hand were passive; slow spin or sidespin indicate that the wrist and hand are doing something in the shot. Is the shot high arching or medium high or flat? Most shooters these days have a flat arch. Flat makes the target smaller to the ball and keeps the action of the ball "hot." You'll also see the wrist and hand are tight, as I mentioned above. When you flip your wrist, the wrist and hand will be tight in the follow through. They can't relax until much after the ball has left. If the wrist and hand are relaxed, which I advocate, you will see the hand flop or bounce. I stress that for the most repeatability the Release needs to be an upward pushing action of the arm, not a throw or catapult. You could say there's a "snap" to the wrist and hand, but you're not doing the snapping. It just happens via the push of the arm and the relaxation of wrist and hand.

So next time you watch a game or even for yourself shooting, look for these things:
1) The timing of the shot in the leg drive (early and quick, or hesitated or top of jump)
2) The arch and spin -- high, medium or flat, what kind of spin?
3) The wrist and hand -- is the hand action tight or is it relaxed, flopping?
4) Watch the Follow Through -- does it pull back quickly or move to the side or up or down, or is it solid, held, connected to the target?

I think you'll start to see why great shooters are in short supply. With my video and in my coaching clinics you'll see a simple, powerful method of shooting that really works. I write about it constantly so read my articles, newsletters, coaching ideas and suggestions and lesson plans. Great shooting is basically quite simple.

P.S. I don't mean to disrespect the Nuggets. I would love to coach them. They are like a lot of teams that can go cold very easily, expect maybe they have a couple fewer stars who can carry the team when things go down hill. I'm sure G.M. Kiki Vandeweghe and his staff are working hard to improve the team. The other teams score single-digit quarters sometimes, too, and they're all capable of it if they have a "bad" spell.

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4. A Coach from Maine finds Acceleration
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A coach in Maine bought my video about a year and a half ago and just bought a second copy for his nephew. When I called to clarify something about the order, he told me that he especially felt his own release was improved by what the video taught him. It gave him a release motion with "acceleration all the way to the end-of-the-arm," like it was to the end of a rope. It gave him a sense of control, like the release couldn't go any further and was, therefore, more predictable. Previously he would often slow the release down or decelerate as he tried to control distance and arch. Now he just lets it happen, straightening the arm as far as it goes, and it always goes the same distance. Here are his words:

"Dear Coach Nordland,

"Since ordering your video my shooting has improved greatly. Yesterday I made 17 out of 20 foul shots. I used to be lucky to get 50%. Now I expect to make at least 8/10 and often make 10/10. I also am very comfortable shooting 3 point shots. Where I play during lunch, 3 pointers often determine who plays the next game if there are more than a certain number of people. Even with everyone watching, I expect to make it and usually do.

"I was never a great athlete (didn't make my high school BBall team in a very small school). I taught kids and learned how to shoot using the popular "C" method before I got your video. I started learning your method before teaching it to kids that I coach. I could execute the "C" method fairly well when I was relaxed, but under pressure it just didn't feel right. I would tense up and just not have the free flowing motion. The first thing I noticed with your method is that I didn't tense up as easily and that it was much more of a flow because there was not a long pause before the shot. Just up into the set point and then away. In golf we call this a "waggle" -- it is used to keep the golfer's muscles relaxed prior to the start of the swing.

"The other thing I noticed right away is with the up-force from the legs and a full out snapping motion that the ball stayed on my hand much better. Top golf teachers teach something called stability. This means that the golf club is accelerating all of the way through the ball. This is accomplished in putting and chipping by taking longer follow throughs than the back swing. If you take the club back 1 foot in the backswing and then follow through 1.5 feet, the club will be accelerating when it hits the ball. This gives a more consistent stroke. The same works for shooting. With the full-out motion, the ball pressure on the hand stays constant or even increases right until the ball leaves. I always had trouble, feeling the ball come off my hand "funny," until I tried your method.

"The other thing that I've noticed is that I can shoot from just about any position with my lower body as long as I get the up-force and get the hand directly in line with the basket. I don't really have to worry about my right toe pointing at the basket, as is commonly taught.

"The other really cool thing that I noticed is how my subconscious has taken over the shot. If I don't have enough leg push, my arm knows to shoot lower and push harder. I also noticed that my hand turns to the left occasionally instead of the palm facing the basket on the follow through. I watched the shots that it happened on and figured out that it did that when I started the ball off line to the right. What was happening is that my hand (under the control of the subconscious) would try to and often successfully correct shots that started off line. If you want to know more about how powerful (and usually accurate) the subconscious is in golf, you should read "The Short Game Bible" and "The Putting Bible" by Dave Pelz. It is very interesting how the principles apply to all sports where accurate repetition is required.

"Great stuff! From what I have learned from your video, I can tell immediately if someone is a good shooter after watching one or two shots and seeing where they get their power from."

-- G. Crocker, Maine

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5. The Importance of Players "Discovering" Things
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As a coach, it's very easy just to tell kids what to do and then expect them to know what you mean and do it. I'm afraid it's the way a lot of us coach and the way a lot of us were coached. I even see myself doing it sometimes when I'm short on time. If the student doesn't do it "right," then it's his or her fault, not the fault of us, the coaches, because we said it correctly, we "told" the player what to do. However, that's not the best way we learn.

You know from my writings that I've realized "Awareness" is the key to learning a physical motion. Awareness is an "in the moment" sensory experience. The student feels what her or his arm is doing and the arm action gets more efficient or effective just from the feedback. The student observes exactly where the ball lands and then the body corrects for the next shot without thinking how.

It's like magic. If you teach awareness it always works! You can't screw it up.

My recommendation is whenever you have something you want to teach, find a way for the players to report back to you or to a partner what is happening while they practice and learn it. It both engages them more and leads to quicker, deeper learning.

An example: Let's say you're teaching a team to block out better when they're on defense. You show the players how to be more aware of their offensive player as a shot is taken, and how to position their bodies to block them out for a second or two so you, the defense, have the advantage in getting any rebounds. Then you set up a practice situation and ask them to work on blocking out.

After the play is run, you'll see that some effort was made to block out, but several or many of the players did it poorly. The usual way is to then show them again what to do, maybe pointing out a couple examples of what did or didn't work, and then set up the play again. They're asked to do something and then critiqued and corrected afterward.

THE AWARENESS WAY
Another way is to set up an environment of awareness and feedback. After each play or after a couple of minutes, you ask each player to rate how well he or she blocked out the opponent on a scale of 1 to 10. "1" means not well at all and "10" means perfectly. Do it "non-judgmentally," such that a "1" is okay and a "10" is okay, you just want them to report honestly what happened. When they do that, you'll see the effort and the effectiveness go up because they're now have to pay more attention to what happened and they have a responsibility to you (and the team) to report how they did.

Just the act of observing their actions will lead to the action improving. You can, of course, continue to show them how and where to do it before and after each play, but now the self-awareness they're reporting intensifies the learning and development. Kids are smart, and if given an environment where they can learn and not be judged too harshly if they fail, they'll learn quickly. The awareness makes the experience more powerful.

SHADES OF GREY ARE IMPORTANT
When learning something, it's rarely a case of yes or no, got it or didn't get it. It's more often a case of varying degrees of getting it, of different levels of accomplishment (or failure). If you set up the feedback so the player reports 1 to 10 on how well the blocking was done, it's not a pass/fail kind of situation. It's about shades of grey. It's a "did that better, did that worse" kind of reporting and it measures the degree of success of a skill like blocking out. When judgment is diminished, then the players will have less fear of failure and be more present and honest. It's really an exhilarating feeling to know that all you have to do is be honest and report what happened and you won't be judged on every play.

Your players will figure out that a high number is the most effective, so they'll naturally be wanting to achieve that, but it's critical that the 1's and 2's be accepted as okay and part of the process. As soon as judgment and humiliation are out of the picture, the kids will start reporting honestly what happened, and the effort and awareness will lead them to quick learning.

With shooting, do your teaching and show them what you want them to do, and then set up some way for them to report back what happened with the distinctions you want them to focus on. It could be their stance, the use of leg power, their setting of the ball, height, spin, the Release and Follow Through, where the ball actually landed, etc. Awareness alone is magical, but if you can add to that the "key distinctions" of shooting (the things that really matter) and set up exercises to focus on them, learning can soar through the roof. My video and writings (articles, lesson plans, coaching suggestions, newsletters, etc.) show and talk about the key distinctions involved in shooting, so the goals become clearer. With clear goals and a consistent pattern of awareness and accurate feedback, learning will be remarkable. The players will actually be coaching themselves, but you can subtly take credit as the official "coach" who had the wisdom and experience to set up the learning so well.

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6. A New (Revised) Article
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"Winning Hoops" from Lessiter Publications in Brookfield, Wisconsin, recently featured an article by me on page 1 of a special 16-page "Sizzling Shooting" edition. It's called "Fixing What's Wrong With Shooting," and it's a compilation of two of my original articles on the subject "The Trouble with Shooting" written for the Basketball Highway website. Mike Podoll did the combining and editing and did a nice job. Thanks, Mike!

"Sizzling Shooting" is available only in printed form, I've been told. To get a copy, here is how to contact Mike and/or Lessiter:
Lessiter Publications
Tele: 262/782-4480
Email Lessiter
Website: Winning Hoops

I've put the article on my website on the Articles page.
Here is the direct URL to the article: Fixing What's Wrong With Shooting

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7. KIDS' KORNER
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SEEK OUT ANSWERS, TAKE ON CHALLENGES!!!

Whether it be shooting or any skill or activity of life, keep asking questions and seeking out great teachers and resources. Find out what you're interested in and ask for help in learning how to do things, understanding life, developing knowledge and skills. It might be a person or a book that unlocks the secrets for you, or a video or DVD or a course.

Have you heard the expression, "A little knowledge goes a long way!" Take courses in everything that interests you. I took a 2 hour free course on composting about 12 years ago here in California, and ever since I've been the official compost-er for our home. It gave me some ideas and I bought an inexpensive compost container. We now compost all kitchen waste, not sending anything to the landfill that can be composted. It's not that I'm an expert, but I know a little about it and it gives me the confidence to do it. Education is like that. It helps you get over the difficult initial effort because you know things. You may still need a ton of experience and learning, but at least you know enough to get started. The rest will happen on the journey. Many people, from ignorance or fear, never even get off the starting blocks.

I'm reminded of this idea of seeking out teachers and resources when I think back to times when I wanted to learn something, and maybe I saw a book I wanted but couldn't afford it so I let it pass. Years later I could look back and see that that book (or movie or trip or class or whatever experience) could have made a difference for me, sometimes a HUGE difference, but I didn't have the courage or insight to grab for it, to go get it, to ask others how to find it or get it.

PEOPLE LOVE TO HELP
As I say each month, people love to be asked to help. There are tremendous resources in the world that can help you learn and understand and do things. But if you just sit at home wishing you had this or that or knew this or that but never take action to "get" it, your growth will be limited. Take it from someone who's done his share of procrastination and being afraid to ask for help.

Parents and coaches are a place to start. At a library, the Librarian is trained to know where things are and she or he will be of great help. Wherever you go are people who know things. You might even ask them what they know that could help you. If it's something that interests you, ask them for coaching. (When you're a kid, this is very easy to do. People expect you to need help. If you're 30 or 40 years old asking how to do simple things, you might get some stares.) The Internet allows you to search for things from around the world. There are answers out there for the asking, but you've got to ask. Don't want to ask and then let it go and never follow up, later wishing you had asked. It's never too late to ask for help, but the earlier you get involved, the further along the path you will get.

DON'T DO ANYTHING YOU'RE GOOD AT!
One more thing: a mentor of mine said once, "Don't do anything you're good at!" It sounds silly. Of course, we do the things we're good at all the time. But his point was to not dwell always in what's comfortable. Today the phrase everyone's using is "Step outside the box." The box is the known world, and in this case for me, sports. I am good at sports so I spent most of my young age playing them. I avoided things in school like debate or theater because I dreaded public speaking (and was not good at it). In looking back, those things would have helped me the most to grow up, to develop myself. I would have learned better how to communicate, a vital life skill! But no, I kept returning to (and hiding in) sports, where I was "good." It's scary to step into something unknown, but try it more and more. If you are not a good speaker, take a speech course to challenge yourself. If you can't dance, take a dance course. It will be difficult, but if you can hang in there and complete it, you'll come out the other side a more powerful person.

TAKE ON SHOOTING AS A SKILL
Shooting is just one example of this. Take it on and ask for all the help you can get. Then work hard at it. Be patient with your progress but be like a bulldog after a bone. Be that committed to your goals. As you see the process work in sports, then you can apply it to all aspects of your life.

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8. If You're a Coach...
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If you'd like to start on the process of learning how to coach shooting with my Method, please be in touch with me and join my Coaches' Mailing List. The list is a quick and easy way for me to communicate to all the coaches at once. As I develop new things and post new articles, coaching ideas, etc., I use this vehicle to let you know. I also intend to have a Public Forum up and running on those pages soon so you can all share ideas, questions, discoveries, etc.

To join, go to this webpage on my site (For Coaches' page), scroll down to the "Sign up" section and click "Join List." You'll be prompted as to what to do. Your email address will not be sold or given to anyone else, and you can easily un-subscribe yourself on that same page.

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9. Please Bookmark this Website
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I invite you to bookmark my Website so you can go there easily to catch my latest comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my video. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (http://www.swish22.com) and let them know there's a proven method for powerful shooting.

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10. Shooting Clinics / Private Coaching

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For the latest news about Clinics, Camps and Coaches' Trainings across the country, go to this page: Clinics & Camps.

If you'd like to organize some shooting clinics or camps, please call or email me. I'll be scheduling Coaches' Trainings at each stop as much as possible, too. Stay in touch for them.

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11. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe me. Remember to expect the Confirmation email.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following: Unsubscribe me

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12. Contact Information
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Tom Nordland, Shooting Coach
Boulder Creek, California
For a Basketball Shooting Renaissance!
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Website: http://www.swish22.com
Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
E-mail Tom
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)
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(c) Copyright 2002 Tom Nordland
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