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THE SHOOTING NEWSLETTER - FEBRUARY 2002
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By Tom Nordland, Shooting Coach
Volume 4, Issue Number 2, February 2002
Editor: Tom Nordland
E-mail Tom
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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter ... a Shift!
3. First Post-Complaining Newsletter
4. Lots of Responses
5. Less Whining, More Coaching Instruction
6. Coaches, when you observe your players shoot, what do you see?
7. What is "Pure" Shooting to You?
8. KID'S KORNER
9. Please Bookmark this Website
10. Shooting Clinics / Private Coaching
11. How to Subscribe / Unsubscribe
12. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!


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2. Purpose of this Newsletter ... a Shift!
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. After almost three years of pointing out the failures in the game in regards to shooting, along with presenting my coaching method and discoveries, I now want to shift my focus. Call it a shift from "What's wrong!" to "What's needed!"

Starting with the January 2002 issue, I want to talk about what can be done to enhance the learning and coaching of shooting at all levels. I'll comment on it and include comments from you, the readers out there who play and coach the game (and support your basketball-crazy kids). When the skill is well taught and inspired, a great groundswell of improved shooting will provide the game of basketball with a shot in the arm. Players' self esteem and their sense of "team" in this great game will rise, making playing the game more fun, more thrilling, more worthwhile.

With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.

-- Tom Nordland

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3. First Post-Complaining Newsletter
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This is the first newsletter after I declared in the January issue that I was "getting off" the complaining wagon. It's been refreshing to look afresh at the whole challenge of shooting and look for ways to create and support a movement -- a revolution -- for more effective shooting and shooting coaching.

This new attitude doesn't solve the problem out there, but it is getting me more focused on solutions, rather than what's wrong.

I've had a good number of coaches contact me in the last month asking for more information on how to coach shooting. I've added them to my coaches' database and I'm beginning to set up a structure to handle the requests and communicate more effectively.

-- Coaches' Section
In the very near future I will add a new section to my website just for Coaches. This will be where you can go to get information and ideas and suggestions to help you coach the skill. Eventually it will have articles, lesson plans, special coaching, a public Forum for the exchange of coaching experiences and ideas, video clips of how to coach various components of shooting, a video clip library of extraordinary shooters using the Swish Method, etc. etc. If you have ideas for this, please send them to me: mailto:Tom@swish22.com?subject=Coaches_Section.

-- A Public Forum
One of the important tools I can see necessary will be a public Forum in the Coaches' section. This will be a way for each of you to describe your special discoveries of how to learn and coach the skill. Forums are cool because they allow people to describe something or pose a question and then people can respond to the person who first stated the idea or question, and everyone can see what each person said. The topics are grouped by subject. It's a way for all of you to keep the conversation going, not just me. I'll try to manage the conversations and add my 2¢ worth from time to time, but the submissions will do the coaching for all of you. I have included an example at the bottom of this newsletter of the kind of communication to the Forum that will be very powerful.

--Traveling Road Show
This year, especially during the summer, I'm available to travel to a number of cities and put on shooting clinics/camps and coaches' trainings. A typical schedule, assuming school is in session, is to come in on Thursday and do a Coaches' Training Thursday night. Then on Friday night and Saturday and Sunday, I can hold a number of half day clinics and/or two-day camps for kids, and the coaches can come and get "hands on" with the coaching ideas they're learning. I'll also make myself available to be on Sports Talk Shows (radio) from my home the days before each trip to promote the sessions. (During the summer this could be anytime during a week.)

The result will be a core group of coaches in an area who have been coached in how to coach this simple, yet powerful method of learning and coaching shooting. They'll have seen me coach it and participated as assistants. It will start a coaching movement and a powerful conversation in an area, which on-going coaching and communication will fuel.

If you would like to set up a visit to your area like this, let me know.

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4. Lots of Responses
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I'm getting a lot of requests to be "coached" in how to coach shooting. I send "homework" to those who contact me and urge them to start coaching and then continue the conversation with me. I'm working to develop a structure for communication so we can stay in touch easily. I'll soon add a Mailing List just for Coaches, for example, so stay tuned for that.

The main coaching I can give you here is to "Go for it!" Learn the Method I'm offering a little and then "try it out" on some students. You can get a lot of it from the articles, and the video gives an in-depth presentation of the Method and how to coach it. Get some players together, be they kids, your spouse or parents, friends down the street, kids on a local court. Tell them you're interested in coaching this critical skill and ask if they'd like to experiment a bit with their shooting. Then do your best to convey the Method.

Don't worry about failing. Whatever you say and do will be appreciated. Just pay attention and learn from whatever coaching spills out of your mouth. The better you can do it yourself, the more credibility you will inspire. But even if you can't do it so well yourself just yet, take your best shot. If you understand the key principles to focus on (the video helps with that), describe and demonstrate them as best you can and start the coaching. Then pay attention and you'll know what to say next. Just trust the whole process and see where it goes.

From my experience, "Awareness is Developmental." If you can just increase the awareness of the students in how they do things, their amazing bodies will start to develop. They'll figure out more efficient and more effective ways to do things. I'll be coaching you in the things that matter, so once you have both worlds -- where you are and where you want to get -- then remarkable learning will start to take place. Keep the awareness high and judgment (and frustration) low. My two articles, from the "articles" page (http://www.swish22.com/articles.html) entitled "Coaching Shooting with Large Groups," and "Simplified Shooting Coaching," give you some specific introductory things to coach.

COACHING OR TEACHING
Note that I use "coach" almost exclusively, rather than "teach." This is on purpose, because, with my definition, I feel "teaching" is more where you give out information to your students and tell them what to do, whereas "coaching" is where the focus is more on instruction followed by an interchange of ideas and experiences -- feedback from the student. Learning comes most powerfully from the awareness of an experience and less from the words of the teacher, especially in a physical medium, like basketball. You probably know that the word "Education," if I have this right, comes from the Latin "Educare" which means "to lead out." Most of today's so-called Education is the teacher up front giving information to the students, or the coach setting up exercises and telling the kids what to do (this would be "putting stuff in" rather than "leading out"). There is little or no exchange of ideas and experiences back from the students in this mode, due often to lack of time. I know I find myself sometimes not having the time to ask for and listen to feedback and I wind up just "telling" the kids what to do, or what to look for. It's not the best kind of coaching.

It's in the exchange, the questioning, the attempts to explain and understand, the communication of feel and awarenesses, where most effective learning takes place. So I believe we are "Coaches" when we have an interchange. Asking for feedback, asking for awareness of what happened, is how that works. We do both, of course, teaching and coaching, but I suggest you make "coaching" more your intention and value feedback, and the students will learn a lot more quickly.

Here are some samples of the emails I'm getting from coaches who would like to be trained in how to coach shooting: (I can give you email addresses if you want to communicate with them.)

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Dear Tom, Please send me your simple "homework" to help in coaching and communicating great shooting. I have had great success using your method. I taught myself first. I am not a great athlete (in a high school with 200 kids, I was not good enough to make even the JV basketball team). I can now consistently shoot 80% from the free throw line (up from about 30%). I can also regularly make 5 or 6 successive 3 point shots while practicing. I have even started making them under pressure when I play at a local gym during lunch time.

I have also had good success teaching it. One of my 5th grade girls won the final day "shoot out" against 6th and 7th graders last summer at a camp put on by our High School Coaches. Another of the girls I taught got first in shooting at a different camp with 60 kids.

I have developed a "Shooting Awareness Survey" that has the kids answer questions about how they shoot. It is based on some of the Awareness stuff that you are talking about. I am attaching it - feel free to use it or give me any feedback.

I have thought about doing some sort of clinic or giving free shooting lessons to any of the local kids that are interested. I really would appreciate any help or advice you can give in that area.
-- G. Crocker
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I've been reading your newsletter ever since the third issue came out and am a huge fan. I have been coaching basketball myself for two years on junior high and grade school teams stressing shooting skills. Last year one of my proudest achievements was in the championship game of the season, one of our players was fouled with little time left and the game on the line. This player was only in 6th grade but managed to sink both free throws in a one-and-one situation to win the game by one point. I believe I've made an impact with my players but my knowledge is far from complete and being only a high school student, I know that being more than competent with the UpForce method is important to gain the trust of my players. Any kind of "homework" you would give me I would be more than happy to complete when I have time on weekends away from school. Thank you.
-- M. Noh
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Dear Tom, My name is Mike Ellis and I am an assistant coach with a professional team down here in Australia. I have been involved with the sport for some 30 years now, boy it seems a long time when you put it down on paper, first as a player and now as a coach. Our team is actually owned by Luc Longley, you would remember him from the University of New Mexico, Timberwolves, Bulls, Phoenix and New York. I have been lucky enough to have played at the elite level and represented my country and now am coaching at the highest level nationally as well as still coaching under 10's and 12's. I love this sport and it has been a huge part of my life for many years but I am constantly disturbed by the lack of great shooters coming through the ranks.

I was surfing the net and came upon your site. Firstly I would like to congratulate you on it as I think it is a fantastic site. I have been reading your newsletter and have been subscribed to it for a short while now, but went back and read all your earlier editions. I can not agree more with your sentiments on shooting. I have always lived by the old saying that free throws win ball games and I am constantly seeing teams lose games because of the inability to make a free throw. It is extremely frustrating.

I don't believe that you can stop learning and I am very open to all opinions on this great sport. I would love to get more detail and information on your swish method and would love to hear back from you.

Your last newsletter said that you were looking at coaching coaches as well as players. I am responding to the homework you spoke about and would love to get your opinion of becoming a pure shooter.

I have seen and tried many theories and would welcome the chance to look at another different one. We don't get much of a chance to attend or see/hear coaching clinics of any kind down here in Australia, but we still have a pretty good record and standard given our small population. If I can find something else that is going to assist in making better players then I am all ears. I look forward to your reply
-- M. Ellis, Assistant Coach, Perth BankWest Wildcats
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Tom, I've been reading your newsletter for about a year now. I've picked up many useful
items which I've been able to use in coaching youth basketball. For that, I am very appreciative. I coach boys and girls between the ages of 8-14. The kids in our program do not shoot the ball very well. I've sent many players, and attended myself, weekend shooting clinics, conducted by ... (another shooting coach). While the kids do improve somewhat, it never seems to last. There seems to be a problem on the self diagnosis level. I know, from reading your newsletter that you are very tuned in to teaching a player to be able to diagnose their own problem.

Anyway, I'd love to learn more about how to teach your method. Thanks .
-- J. DiTrapano , Warrington, Pa.
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Tom, I have recently stumbled across your website and it caught my eye immediately. I felt as if you were talking directly to me because I went through some of those same things as a player and now as a coach. I am in my second year of coaching and coach at the middle school level hoping to work my way to the high school level. I currently coach basketball at Gulf Shores Middle School in Gulf Shores, Alabama. I am very interested in learning more about your technique and would appreciate any information you could give me to get me started.
-- Thanks! Sincerely, T.Akins, Alabama
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Tom, I have just received your video and I am currently practicing the method. I coach 6th grade girls and third grade boys. Some of these students do not have the strength to practice this method. Could you offer any advice as to how to proceed? I think the method is excellent and I am currently practicing it to improve my own shot.

I am 41 years old and currently hold clinics on ball handling skills. Shooting technique has always been a difficult item to teach. I believe this method will be very helpful to my school and community. I believe in the future that I will be able to organize a clinic for you to appear in my community. Thank you for the information and I look forward to spreading the word on the Swish Method. Just let it fly!
-- Sincerely, P. Conley
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Tom, I am interested in coaching your pure shooting method. I have read most of your
newsletters and incorporated some of your tips to tweak my sons (he is 14 ) shot as well as
mine. I am also spending about an hour a week w/a friends 6th grade daughter for shooting
help.I have been using what i knew from the past but have been stressing your ideas
(up/force,intent,etc).

We live in the Lancaster , Pa. area. Send an e-mail with about your certification process as i am very interested in teaching proper shooting .
-- M. Flintlock, Pennsylvania

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5. Less Whining, More Coaching Instruction
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About a month ago a coach wrote me and pointed out that my newsletters and writings have been very top heavy in criticism of the poor shooting I see in the game and largely I was "selling" my Swish video as the answer. He asked that I give some practical examples of coaching so that coaches could "try it" before buying.

Luckily for me, I had come to the first conclusion myself last month, too, so I thanked him and assured him I would do what he asked: Give coaches something to work with.

Starting soon, I will put up the first of many coaching plans and articles for coaches. A good friend and Swish Coach-in-Training from Dallas is starting a 4-session Shooting Camp next week (one hour per week) and asked me to help him with it. So that's my incentive. I'll be developing a structure for four one-hour lessons in the week or two. It'll be kind of general, as some of you know my Method and some do not. Look on my website under "Coaching" for this or email me and I'll send it to you or tell you where to find it.

I'll be adding, as quickly as I can, more and more coaching ideas, articles and lesson plans. I'm also working to get a public "Forum" added to my site, which I described above. An example follows. A coach in New England has developed himself into a pretty effective shooting coach and sent me this exercise he thought to do at the end of a session with a group of kids and their coach. It's wonderful! It's the kind of creative use of the Method I want to encourage. My vision is that the Forum Discussion can be one of the most effective ways we all can coach each other in this powerful shooting method. Thanks, Jim!

-- A Creative Way to End a Shooting Session
(This is from a high school JV coach from New Hampshire.)

"I had read many articles on shooting by Coach Tom Nordland for many years and purchased the SWISH video last year. As I read the articles, I applied the techniques to my own shooting. One powerful way to reinforce the principles is to use your off hand. I was amazed at how I could sink shots with my left hand. Since that time I have held many clinics to help improve the shooting ability of all our local teams (6th grade through High School).

"My usual approach is to always offer my services when the opportunity arises. This is usually at the beginning of the basketball season and, since I'm the JV Boys coach, normally the boys teams take me up on this offer. I follow the format and suggestions from the video and the articles by Tom. One suggestion that I have found to be very powerful is the use of the coach in helping to reinforce the principles.

"Here is how it goes -- near the end of the clinic I ask the coach to go to the free throw line and shoot with the off hand. I tell him (or her) to "throw" the ball at the rim and then wait for the kids to "coach" on one improvement at a time. I have the kids line up on both sides of the lane. I stress that we are having their coach shoot with the off hand. The coach throws the ball at the rim and I assist the kids in making one suggestion at at time to improve the shot.

"Normally the first thing the kids comment on is how the shot was thrown at the rim and not released upward. We ask the coach to make one correction and observe. The kids continue to make one comment at a time and the coach makes that correction. The kids naturally follow the progression on how they just learned it and instruct the coach to use more leg power, use a constant release motion, and put the UpForce and Release together for a smooth shot. Usually within four or five attempts the shot is sailing through the rim with ease (or very close). The reason I find this to be so helpful is 1) the coach is now a true believer in the technique and will be more likely to use the principles after the clinic is over and I am gone; and 2) the kids learn by teaching, they have to take what they just learned and apply the principles in their own way to help someone else. They also get a kick out of having their coach do what they say. Try this in your next clinic and help spread good shooting."
-- J. Thomas - Rochester, NH

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6. Coaches, when you observe your players shoot, what do you see?
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The official youth, middle school and high school basketball season is about over, with just a few teams successful enough to still be playing. The college game goes through March and the pro game goes into June, and then the WNBA season has its turn.

I've been watching a lot of games recently in person as the playoffs are happening. Shooting is, as usual, very poor. I don't want to dwell on that, but I wonder what the coaches see and think as they watch their teams practice, warm up before a game, and then perform in games. It must be frustrating to see their teams shoot a poor shooting percentage during warmups (I'm seeing 25-40% for most teams, usually the lower end of that range), and then continue to shoot poorly in games, of course. If you can't make shots consistently when you're relaxed and no one's guarding you, how can you expect to do any better under pressure?

If you watch what's happening, you'll see missed shot after missed shot, sometimes from the same spot, over and over and over. The ways players use their bodies vary widely. Most shots are flat and "hot." The players hesitate before releasing the ball, thus flattening the shot. Some shoot early, on the way up, like I suggest for most shots, but for most the leg power is not used well. Releases are firing off in different directions, with arms and hands moving up, back, right and left. Occasionally you'll see air balls. You can see tension in their wrists and hands, a pretty good indicator of variability. The few good shooters hold their arms straight to target and have a good "connection" with the basket, but the majority don't have a consistent Release or Follow Through.

The Set Points (where the ball is brought before shooting, also called the "Shooting Pockets") are all over the place. Some kids bring the ball way overhead, some off the shoulder or ear, some very low or out front, a few very high, before shooting. If you watch the spins, you'll see different degrees of backspin, some with sidespin, dead balls, and, rarely, even forward spin.

Shots miss long, short, left and right. It's as though most players have no control of the flight of the ball. They're just guessing, throwing it up there. The few good shooters make most of their shots. They have a sense of how to control distance and direction. The very few really good shooters are swishing most of their efforts. But most are, excuse the pun, basket cases.

I wonder what's going on in the heads of these players as they shoot so inconsistently. Are they embarrassed by their performances? I think not as much as they could be because most of their teammates are doing the same thing. If they were embarrassed, maybe they'd seek help and work at it more, but the state of shooting is so low, mediocre performance is accepted as somewhat normal.

THERE IS A WAY
This newsletter and my writings, coaching and video(s) are part of a program I'm offering to help train coaches everywhere to teach and coach a powerful way to shoot. Stay tuned to these newsletters and to my website for my contributions to players and coaches.

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7. What is "Pure" Shooting to you?
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In talking about shooting, sometimes the description "pure shooter" is used. It's not used as much as it used to, as there are very few great shooters any more. And it's something I'm starting to use more and more to describe what I teach and coach.

I wonder what you all think of when you hear that term. Would you please email me with your definitions of that special shooting title? (Email on Pure Shooting) I'll summarize the responses I get and add my own description and we'll get a much clearer picture of what this kind of shooting consists of. Thanks!

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8. KID'S KORNER
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MAKE PLANS FOR SPRING AND SUMMER -- WORK ON SHOOTING!

As the season winds down, pressure to perform at a high level is gone and you can now focus on improving for next season. There's a lot to learn in a season. It's an exciting but stressful time. (More stress for your parents than for you, maybe, at least during the games.)

What I can suggest to you is make some commitments for things to learn this spring, summer and fall that will help you succeed next season. If you play other sports and basketball is put on the shelf, then dust these ideas off when you get back into the basketball "mode."

Sports are arenas in life where what are called "life lessons" can be learned. That is why they have such great value. The "Winning and Losing" thing is only one of the lessons. Many coaches understand that the game far transcends the outcome, though a few may get lost in the bottom line and think "Winning is everything." I hope you don't get a coach like that.

But approached from the point of view that the game is about learning and personal development, teamwork, the value of hard work, the joy of play and games, leadership, overcoming obstacles, achieving goals, sportsmanship, fair play, etc., it's a fantastic game! It's an arena where you can forge your self esteem. You can get a glimpse of your potential. I know for me, being a wonderful shooter in high school and the success that created influenced my entire life. It gave me a sense of self worth I might not otherwise have obtained.

Your ability to contribute to the team will determine, often, how much you play. So it behooves you to work hard to learn as much as you can about the different skills of the game. Take on shooting as a major goal this off season. It's the master skill of basketball. Ask for coaching. Ask for help. Talk to your friends about it, and if you find someone who can shoot well, ask her or him to coach you. And make the time to go to a court with a ball (and a friend, of course) and practice and learn.

Have fun, but also pay attention to what's happening. You CAN become a better and better shooter! It's not really that difficult, once you know the key things. Keep coming back to my website (swish22.com) and read the articles, the endorsements and testimonials, these monthly Newsletters. The Swish video can help a lot, but just your own play and practice, if done with awareness and feel of what's happening, can teach you a lot. Good luck.

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9. Please Bookmark my Website
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I invite you to bookmark my Website (Swish22.com) so you can go there easily to catch my latest comments on shooting. You can read about my video there (including endorsements, testimonials, reviews and an Overview of the video), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about my site and my video. Send them the URL (http://www.swish22.com) and let them know there's a proven method for better shooting.

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10. Shooting Clinics / Private Coaching
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I am gearing up to travel and coach kids and coaches this spring, summer and fall. See my Website for the latest news about Clinics, Camps and Coaches' Trainings across the country.

If you'd like to organize a clinic or camp for me, please call or email me. I'll be scheduling Coaches' Trainings at each stop as much as possible, too. Stay in touch for them.

Here's a direct link to the Clinics & Camps page:Clinics & Camps

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11. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPT ION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe me.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following: Unsubscribe me

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12. Contact Information
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Tom Nordland, Shooting Coach
Boulder Creek, California
Coaching "pure" basketball shooting!
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
Remember: Great Shooting CAN be Taught!!!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)
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(c) Copyright 2002 Tom Nordland
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