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THE SHOOTING NEWSLETTER - JULY 2001
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By Tom Nordland, Shooting Coach
Volume 3, Issue Number 7, July 2001
Editor: Tom Nordland
To E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. Reflections on the Summer Pro League
The Ukrainians Are Coming!!!
4. How Coachable Are You/Your Players?
5. Q&A
6. KIDS' KORNER
7. Check Out My Coaching
8. Links to My Site
9. Bookmark this Site
10. Shooting Clinics / Private Coaching
11. How to Subscribe / Unsubscribe
12. Contact Information

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1. Welcome from the Coach
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Welcome to my Monthly Basketball Shooting Newsletter. This will be a forum about the skill of shooting in the great game of basketball. I invite your questions and will answer them in this Newsletter. Remember: Great Shooting CAN be taught!

SPECIAL NOTE: The number of subscribers to this Newsletter is now approaching 1,500 mark! Thank you!!!

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2. Purpose of this Newsletter
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This Newsletter is a vehicle for communicating what I know about shooting. I see the game in deep trouble because there arevery few great shooters any more, and few people know how to coach great shooting. Coaches and players everywhere lament the decline in this master skill. Wonderfully designed plays are run to perfection, a player is opened up for a 10-15' shot or a 3, and then the shot is missed. Players are fouled at critical times and then miss the free throws. It even happens so often that coaches and players aren't surprised when the shot is botched. Failure is kind of expected, but it's still disappointing.

Articles are written about this dilemma, and people are looking for an answer. I feel I can provide that answer. If you agree with what I'm saying, please help me get my coaching methods out there. Refer people to my Website and be in communication with me. Thanks.

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3. Reflections on the Summer Pro League
The Ukrainians Are Coming!!!
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GREAT ATHLETES - NOT GREAT SHOOTING

Last month I had a wonderful experience seeing basketball the way it can be played. I spent a couple days at the Summer Pro League at California State University - Long Beach. This is where the NBA teams' rookies and younger players get to show their stuff and wannabe's have a chance to impress NBA coaches, scouts, managers, etc. It's also a place for lots of very good players to test themselves against great opposition.

There were about 25 teams in all, playing over a three week period. On the first day I was there, I saw the Golden State Warriors' team (with their new draft choices, Richardson, Murphy and Arenas, making a real impact) beat the Lakers' team. I also saw the powerful Clippers team win a couple of games in the two days. Second year Clipper Darius Miles, just one year out of high school now, is a tremendous player, especially in the open court. Wow! As he matures, he'll become more and more unstoppable. His shooting was streaky, however, and I'd jump at the chance to help him.

The play was, at times, awesome, though the shooting was mostly mediocre. A few guys could light it up quickly, like Mike Pemberthy of the Lakers, but with most of the teams, maybe 1 in 10 of the guys could shoot well consistently. I see this kind of shooting at every level of the game.

It's still amazing to me how these great athletes, so well developed in strength, speed, quickness, dribbling skills, spin moves, defense (some of them), rebounding, open court movement and passing, etc. can shoot so poorly (and many stay that way for an entire career).

Flat shooting is an epidemic, with what I call "wristy, flippy" shots. Most of them hesitate before shooting, some waiting until the the top (or near) to shoot. I am guessing that their coaches in middle school, high school and college trained them to shoot that way, if they were coached at all.

The new rules that allow a zone-type defense will make it more obvious how poor the shooting is for some players. Shooting will become a premium and, hopefully, the game will open up and be more fun to watch.

THE UKRAINIANS

What made the whole trip worthwhile, however, was not the American players. It was a team in green and gold, a team that didn't speak any language I know. It was a team of Ukrainians, with names like Sergei and Vladimir. They weren't high flyers or especially big, fast or quick, but they were excellent ball players in great shape. Their biggest man was 6'11", but he was only 209 lbs, so they were lacking size and strength. But they were a "TEAM" and they could shoot!!! As they walked on the court, I suspected they would be good shooters, and I was right. I'm aware that European teams shoot better than our guys do. They must get better coaching in the skill, and I imagine shooting outside jumpers and free throws well is a high priority and gets a lot of practice time and attention (quality time), unlike in this country.

For this team, everyone was above average ("average" as in the American system) as a shooter and about half of the team were excellent shooters. I didn't see any of the "no way" kind of shooting that many of the American players have developed (a"wing-and-a-prayer" shooting, shoot and hope).

Against a middle-level team of ex-college players and maybe some with experience in Europe, the Ukrainians jumped off to a 30-15 advantage and led all the way. They always had, like arrows in a quiver, the outside shot, both 2's and 3's, and great free throwing. In the last quarter, when the American team put on feverish pressure trying to come back and win, the green-and-gold were always able to pull off a clutch jumper or fast break and, when fouled, made 85-90% of their free throws. Their point guard, an excellent player, floor leader, penetrator, fast breaker and shooter, got 33 points!

I don't know if they won any more games. I saw that they lost by a wide margin to one or two of the talent-laden NBA teams. But I feel they could hold their own with most of the other teams there.

It was very enjoyable to watch this game, with beautiful "team" aspects both on offense and defense. And, of course, beautiful shooting is a joy to see! This is how the game could be played again in this country. If a team could have both the athleticism and great shooting, they would be unstoppable. If we can reverse the downward trend in shooting we've had for 20-25 years, American basketball will again be revered for more than just great athletes.

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4. How Coachable Are You?
How Coachable Are Your Players?
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One of the challenges to a coach is how "coachable" his or her players are. I hear a lot how kids, as they get to high school, especially the boys, think they know everything and become difficult to coach. The same applies to college players, and in the NBA, they're notorious for being uncoachable. (Girls and women, meanwhile, are much more open to coaching at all levels, from my experience.)

If this exists, it's a big problem because the players are not open to learning.

What does it take to "coachable?"
-- Knowing you don't know everything
-- Willingness to do what your coach says
-- Being more interested in learning than looking good
-- Willing to listen
-- Accepting criticism (or just comments on progress) as part of the "package"
-- Not getting "defensive" every time someone suggests something different
-- Being patient with yourself as to results
-- Being in it "for the long haul," and not expecting or demanding quick results

It takes a kind of "surrender" to a teacher or coach. By surrender, I don't mean giving up. I mean it in a positive way: Letting go of your need to be in control of every situation, surrendering your will a little so someone else can instruct or coach you.

A person on a path of Mastery (the highest level of learning) has to be coachable. In his wonderful book, "Mastery," George Leonard talks about a person being on the path of mastery when she or he "loves the path" and "loves practice." Practice is how mastery is attained, and if you can come to love the practice, it makes the whole thing enjoyable, not just the high results. Practice has to come from excellent instruction, of course, to make a difference.

Mastery doesn't happen in a linear, always upward, fashion. There are highs and lows, breakthroughs and breakdowns. There may be long periods of what are called "plateaus," where nothing seems to be changing. You have to endure them, because they are the prelude to more breakthroughs. If every breakdown upsets you, then you won't stay on the path long. If you love the path, you know that they are part of the process.

To learn to shoot requires some real learning and lots of repetitions, with awareness. It's going to involve retraining yourself to shift from shooting one way to learning a new, more effective way. If you're not open to change, the old shot will continue to be the default and will hang around forever.

It takes a bit of humility to admit that you don't have all the answers and maybe someone else does and can teach it to you. If you find a great teacher (coach), it's relatively easy to surrender to her or him because you just "know" the the person has something you want. It might be the way she or he walks, or talks, or demonstrates the skill or art being offered.

An important part of this is to ASK for coaching. I wish I had known this much earlier in my life. There were so many things I just faked (or stayed obviously ignorant). But no one had ever taught me how to ask for help with things. We all, at any age, can use the help of others. You just can't have enough experience to know everything. But somehow we get this notion that we should know things, and that it's a sign of weakness to ask for help. I know now how bankrupt that idea is. Those who ask questions and ask for help get answers and learn how to do things and grow and develop much quicker. Those who say nothing and avoid asking for coaching get only what they have and learn slowly, if at all. It's like going to a potluck picnic but refusing to share your lunch with others. All you get is what you brought. But if you give your contribution away and open to the sharing process, you will be rewarded with countless riches in the form of foods, far beyond what you could have cooked and brought yourself. Life can be lived like this.

I'm offering something very powerful in the way of shooting. I get remarkable confirmations of this. It's just something that I've known and, more recently, perfected that I can share with players and coaches who are open. If shooting interests you, hang out with me via my website or via the video or a shooting clinic or coaches' training. Send me your questions and keep me informed of your progress. Ask to be coached. People love to be asked for help. Sometime in the near future, I will offer more in-depth coaching via the website, using photos, video clips, audio, discussion forums, etc.

Read my articles and newsletters, like this one. I'm intending to impart some of what I know to you in written form. The major part of what I offer has to be physically experienced, but words can give us "understandings," which can open doors, and then you can start to coach yourself. There's stuff I know that you don't know, and if/when you know what I do, your shooting will be forever changed. And all it takes is some humility and curiosity, realizing that you need some help (or at least that you are open to new ways of looking at things).

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5. Q&A
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Q. Do you believe in the statement: "Practice doesn't make Perfect, Perfect Practice makes Perfect!"?
-- G. Seashore, Phoenix

A. I don't know who first used that quote... but I feel it's the kind of statement that can screw up a lot of kids! If they think they have to be perfect all the time, it disallows for experimentation and play. Nobody likes to fail. This idea makes practice much too serious.

If we can only learn from perfect practice, then learning is going to be a very slow process because we can't be perfect all the time, and especially not as beginners. Few of us master anything enough to be perfect much of the time. Perfection is a very special thing.

Most practice is imperfect! It has to be, until you really learn the skill to a high level.

BUT THERE'S GOOD NEWS!

The good news is that WE LEARN FROM EVERYTHING -- perfect or imperfect -- if we're paying attention!!! In fact, we can probably learn more from failure than from perfection. Failure teaches us what doesn't work ... too far left, too far right, arm pulling back, a tense wrist, hand jerking to the side, etc. A perfect stroke means you did everything just right that time. If you pay attention to the motion, you'll learn what works and it can be powerful, but more typically, I think, we become mesmerized by the beautiful shot and awareness and feel drop off. The pain of missed shots might give us the incentive we need to learn to pay attention to what actually happened.

A much healthier approach to learning is to welcome mistakes and failures and learn from them. You don't want to repeat them longer than you have to, but they are a natural part of growth and development.

If you're not paying attention to your mistakes, you're doomed to repeat them. Many kids these days are so intent on being extraordinary (the Hero, the Star, the Top Gun) that they're unwilling to be ordinary. They're unwilling to pay the price of practice that's necessary in order to master anything. If they think they have to be perfect all the time, and that's not happening, why try? They end up swinging for the home run or shooting 3 Pointers all the time, hoping for a miracle. And, in the process, they develop bad habits and end up stunting their growth. And what you see in today's game is the result ... poor fundamentals, awful shooting, sloppy games, poor execution of picks and screens, no one blocking out, missed free throws to lose games, etc.

For those of you who play golf, you can see a parallel there: golfers who go to the driving range to "practice" but then reach for their driver first, taking big swings and hoping for heroic tee shots. (I know because I "resemble that remark" when it comes to the driver.) It's much more effective practice to start with small swings with the wedge and move gradually up to longer, more challenging clubs to hit. Invite your kids to learn to shoot close in to the basket, 5-10 feet, and only move back when they can make them consistently. And tell them to welcome mistakes -- they're part of the process!

(Please note: If by "Perfect Practice" you mean "perfect awareness" of experience and patience, etc. and the terrific learning that comes from such awareness, then we mean the same thing. What I want to get across is that "perfect" anything is difficult to achieve and maintain.)

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Q. One of my jump shooters has a problem with shooting the ball on his way down. He often makes it, but what can i do to help him shoot at the peak of his jump shot.
-- Coach Forte

A. Before I start, may I suggest you read the article I wrote for the BB Highway Website, called "Taking the Lid Off the Basket: Challenging Conventional Shooting Wisdom." Here's a direct link to it on the BBHwy site: Taking the Lid Off.

In that article, I suggest that shooting at the top of the jump (or peak) is not the best way to shoot, unless you're a big man jumping strongly near the basket to shoot over someone (the kind of shot that Rasheed Wallace is so good at). Even then, you should shoot near the top on the way up (as Rasheed does), not absolutely at the top, so you still have some of the stabilizing effect of the strong leg power. Shooting on the way down is very ineffective, as the energy you need to shoot from is moving in the wrong direction.

AWARENESS IS THE KEY!

First, as with all my coaching, Awareness is the key! To help your player change from shooting on the way down to shooting on the way up (or near the top of the jump, for close-in shots), have him increase his awareness of what he does. Does he "know" he shoots on the way down? He won't truly be able to make a change until he knows physically (from experience) what he is doing now. If he only knows it because you've told him, then there will be little learning. Instead he must start feeling it. Ask him to report to you whether it's happening. And then find a way to measure it.

A NUMBER SYSTEM FOR UPWARD ENERGY

Set up a system for him to communicate to you what he feels (and sees) is happening. You might use a scale of 0-to-5 to measure the amount of upward energy "in" the shot. Establish that shooting at the top of the jump is "0." If he shoots on the way up, it's a "positive" number from +5 max to +1 or +1/2. If he shoots on the way down, then it's a negative number. The more downward he's falling when he shoots, the bigger the negative #. A little past the peak is a "-1". If a little later than that, it's "-2," etc. Ask him to rate it from 0 to -5, "-5" being the maximum. (He'll never reach a "-5," it's that ridiculous and physically illogical.)

Have an initial goal of "0", shooting at the peak of the jump, but later consider having him experiment with shooting on the way up. On that scale, +5 can be the earliest possible, very early in the jumping motion, and +4 or +3, etc. are later, and +1 would be just before the peak.

As he gets familiar with what he's doing, he will choose to shoot earlier and earlier, maybe even getting to +5, which I recommend for outside shots, and +3, +2 or +1 for close-in shots. His experience will start to coach him to the most effective way to shoot.

Awareness is always the answer.

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6. KIDS' KORNER
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Shooting can be a joyful exploration! Don't shut down.

For yourself and/or with a team, turn learning how to do the skill of shooting into a JOYFUL EXPLORATION. If you are too attached to making shots and abhor misses, then it will become and remain, always, an exercise in "Performance."

I see a lot of adult players in the NBA who never seem to get any better at shooting. They shoot and shoot and shoot and their free throw performances stay the same year after year. Only a small number of guys out of the 400 or so in the league seem to be improving.

As a kid, don't let that happen to you. Don't just keep doing the same things over and over hoping for different results. (That's a definition of "insanity," I've heard.) Instead, really pay attention to how you shoot and where the ball lands, how it flies through the air. Watch the height and spin. Try different things and you'll learn. Exaggerate, too! That's very valuable. If your shots seem to be pretty flat, see how high you can shoot. Go so high it gets ridiculous. Then when you stop trying to go high, you'll see your remarkable body has learned something about height and how to get it and control it.

Learning something new requires misses and mistakes. If you must always perform well to "look good" (or wish for it), then experimentation is not allowed, misses are looked down on, and learning is greatly interfered with. Playing too many games does that to you, too. Games are mostly about performance. Winning is usually the goal in games, not to learn something. If that's all you do over a summer, then most of the crucial learning you need to grow to the next level is minimized. As I've said before, the game lacks the old "Playground" mentality, where kids just showed up at local parks and played pick-up games and practiced, with different ages intermixing. In my section of Minneapolis when I was in high school in the 50's, teams that were born at two parks about 5 miles apart won three straight state championships.

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7. Check Out My Coaching
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If you like what you're reading, what I'm saying about shooting in the game of basketball, consider taking some action to check out further my ideas and coaching for your game or your team's game.

-- GET THE VIDEO
The video would be the first place to go. I'm told it's one of the finest shooting videos ever produced. It costs only $30 ($35 for the international format, PAL), and comes with an unconditional 90-day money back guarantee. You've nothing to lose! It will introduce to you, in a powerful fashion, shooting principles that work! You will gain an understanding of what's needed to control the flight of a basketball to a target. And you'll find that shooting well and consistently is simple and natural. Too many coaches have complicated a simple motion.

-- SPONSOR OR HELP ORGANIZE CLINICS AND CAMPS
I'm available to give coaching clinics and 2-day camps around the country and overseas. If you're old enough to remember the great TV western serial, "Have Gun, Will Travel," with cool Richard Boone, you might get a chuckle over this. For me it's, "Have Shooting, Will Travel." In that show, he had a business card that said to "Wire San Francisco." That's appropriate, as I live just an hour and a half south of San Francisco. Better not just wire me that way, however. It's a little more impersonal nowadays. Email and phone are much more reliable.

-- LEARN TO COACH THE METHOD
The first thing is to learn, yourself, how to shoot. This could just be gentle shots from 6', 8' 10' and free throws. They don't have to be shots off the dribble. You know the old adage that you can't really teach something you don't own yourself? The video is a great place to start, and I invite you to stay in touch with me as the process unfolds. You will be fascinated by the accuracy and consistency of this method, and the beauty of your shots!

I'm interested in training coaches to coach this method. I started the process in Indiana this summer with 8 or 10 coaches. Over 40 coaches have expressed interest in this already, and I'm working to develop a program to do it. If it interests you, contact me and we'll start.

-- A PACKAGE FOR COLLEGES
Also, if you're a college coach, consider having me in to coach your team AND your coaches. I'm developing a package that involves 3 visits to a campus over a 2-3 week period. In those visits, I will analyze each player and give specific instructions as to what each of them needs to learn to become a fine shooter, plus I'll train at least two of your coaches in the Method such that they'll be able to continue the coaching after I leave. My coaching will include video analysis and, if rules permit, I'll hold shooting clinics for the team as well.

I feel I can improve an average team's shooting abilities in the range of 20-40%, perhaps more, if the coaching is fully received and applied.

The bottom line is that you'll have a team that is developing shooting at a high rate plus coaches who know how to coach the skill and sustain each player's development. I'll be able to come in later for tune-ups, if need be, and I can also do coaching remotely through the medium of video. If you're tired of losing games due to poor shooting, check this out. In one visit I'll prove this will work, and we can go from there.

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8. Links to My Site
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Here are direct hyperlinks to specific pages on my Swish22 website:

For the Home Page
For Articles & Reviews
For Testimonials
For Endorsements
For my Background
For the Lost Art
For my Mission, shifting the way shooting is taught
For the Video
For this Newsletter (signup, archives, etc)
-- with this month's issue, there are 27 back issues archived now
For my Coaching
For Q&A's
For Clinics, Camps & Lessons
For Photos
For Links
For Video Clips (coming soon)
For Video Analysis


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9. Bookmark my Website
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I invite you to bookmark my Website (Swish22)
so you can go there easily to catch my latest comments on
shooting. You can read about my video there (including
endorsements, testimonials, reviews and an Overview of
the video), my coaching, and the many articles on shooting
I've written. You can see archived back issues of this
Newsletter and, of course, subscribe, if you're not already
getting this on a regular basis.

Please tell others about my site and my video. Send them
the URL (http://www.swish22.com) and let them know
there's hope for better shooting. (More than "hope," it's
a proven Method.)

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10. Shooting Clinics / Private Coaching
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See my Website for the latest news about Clinics, Camps and
Private Sessions.

If you'd like to organize some clinics or camps with me, call or
email me.

Here's a direct link to the Clinics & Camps page

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11. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter:
Go to the Swish Website, find the section about the "Shooting
Newsletter," key in your Email address and click on the
link to subscribe.

To UNSUBSCRIBE from this Newsletter:
If you ever want to Unsubscribe, go to my website, go to the
Newsletter page and follow the instructions.

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12. Contact Information
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Tom Nordland, Shooting Coach
Boulder Creek, California
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call for Number
To E-mail Tom
Creator of the video "Swish - A Guide to Great Basketball Shooting"
Remember: Great Shooting CAN be Taught!!!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
(http://www.e-zinez.com)
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(c) Copyright 2001 Tom Nordland
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