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THE SHOOTING NEWSLETTER - FEBRUARY '00
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By Tom Nordland, Shooting Coach
Volume 2, Issue Number 2, February 2000
Editor: Tom Nordland
To E-mail Tom
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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. NBA All Star Competition
4. Shaq's Roller Coaster ride at the Line
5. KIDS' KORNER -- FOR YOUTH COACHES!
6. Recent Testimonials for my Video
7. Shooting Clinics / Private Coaching
8. How to Subscribe / Unsubscribe
9. Contact Information

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1. Welcome from the Coach
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Welcome to my Monthly Basketball Shooting Newsletter. This will be a forum about the skill of shooting in the great game of basketball. I invite your questions and will answer them in this Newsletter. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This Newsletter is a vehicle for communicating what I know about shooting. I see the game in deep trouble because there are very few great shooters any more, and few people know how to coach great shooting. Coaches and players everywhere lament the decline in this master skill. Wonderfully designed plays are run to perfection, a player is opened up for a 10-15' shot or a 3, and then the shot is missed. It even happens so often that coaches and players aren't surprised when the shot is botched. Failure is kind of expected, but it's still disappointing. Articles are written about this dilemma, and people are looking for an answer.

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3. NBA All Star Competition
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I want to comment on the level of shooting I saw in the recent NBA All Star Weekend events here in Oakland, California.

ROOKIE/SOPHOMORE GAME
I went to the All Star "Jam Session" Friday night before the All Star Game and was able to see the Rookie/Sophomore players in a shoot around. There were 16 young players, the up-and-coming stars of the game there and I was able to see them warm up and shoot for about an hour.

Two of them stood out to me as great shooters: Dirk Nowitzki of the Dallas Mavericks and Michael Dickerson of the Vancouver Grizzlies. They shot the ball more on the way up than the others. Their shots were more of the rainbow variety and they were better and more consistent shooters because of it. What was neat about the event was that I had time to watch just about everybody take a lot of shots and see how they do things.

Most were using what I feel is too much upper body action to shoot with, rather than using the powerful upward leg drive (what I call UpForce). I felt Dirk and Michael were the only two who fully used that energy consistently that evening. In the Rookie game I watched on TV the next day, some of the other 12 players shot with more leg power in their "game" shots, and they shot better than they had Friday night. I saw Mike Bibby shoot effectively when he shot earlier in the jump, and also Steve Francis and Cuttino Mobley. Most of the others still shot mostly with their follarms and hands.

I've seen this phenomenon before. At a Laker game a few years ago, I watched Eddie Jones and Eddie Johnson warm up. They were relaxed and shot mostly without using much leg power and they were missing most of the warmup shots. In the games, they used that power and their percentage went up considerably. In the 3 Pt championship that year I really noticed Dan Majerle shoot. He's a very good 3-Pt shooter, but in this contest he performed very poorly and dropped out quickly. What I saw was he isolated the shot just to his upper body and was slinging the ball up there with no leg power. The result was great variation in his Release and a flat arch. He missed just about every shot. The next day, in the All Star game, for his "game" shot he had to shoot more quickly and used plenty of the upward leg drive and shot very well. It's an example of a player, even at that high a level, not really being aware of what he does, and what works.

TWO-BALL COMPETITION
The Two-ball competition between 8 NBA/WNBA teams was also very interesting. In 6 of the 8 teams, the woman outshot the man. One of my favorite shooters, Jeff Hornacek of the Utah Jazz, led his team, with a fine supporting role from Natalie Williams of the Utah Starzz. Kenny "The Jet" Smith said afterward that Jeff made 13 of 16 shots in the two rounds they competed in, and that consistency made the difference. Under great pressure near the end of the shooting, they both came through and edged out Jason Kidd and Jennifer Gillom from Phoenix.

What I saw is that the players who shoot more from the leg drive were more consistent. Shooters like Jason Kidd and Jason Williams had more variable motions coming from the arm and hand, and were not able to sustain good shooting, although Kidd came through with some terrific clutch shots. Players like Jennifer Azzi of Detroit, Becky Hammon of New York, Cynthia Cooper of Houston and Jennifer Gillom shot more from the legs (as does Jeff Hornacek), and that, to me, is why they shot well.

THREE-POINT CHAMPIONSHIP
My prediction was that Jeff Hornacek would win it all, and he did. And after watching him in person the night before, I had the feeling Dirk Nowitzki would be challenging Jeff and he did. They were the two who, as I saw it, shot most from the upward leg drive, shot quicker in the jumping motion, and shot higher. They also had the most relaxed, reliable and consistent Release motions, with less variation.

I could see more arm and hand action, tight wrists and motions to the side with many of the other players who performed less well. The other six players were: Ray Allen of Milwaukee, Terry Porter of San Antonio, Allen Iverson of Philadelphia, Bobby Sura from Cleveland, Hubert Davis of Dallas and Mike Bibby of Vancouver. As the players tired from so many long shots, and three of them doing two sessions in a row, it was the ones coming from the more stable leg force who prevailed. I agree with one of the announcers who said Jeff has to be considered one of the best NBA shooters ever. And Dirk, a 7 footer from Germany and considered probably the best European players in the league, is one of the best big men shooters ever.

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4. Shaq's Roller Coaster ride at the Line
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Also verrrrrrrry interesting in the last couple weeks has been Shaq's free throw saga. He had a kind of breakthrough around the All Star break. He had been shooting 45% to that point in 47 games (99 for 220). On Feb. 9 in the last game before the break, he shot 15 for 20. He had had games close to that before during the season (7 for 10 twice), but usually he'd return to 4 for 9 or 5 for 13 shooting the next night or soon after and keep his percentage down.

However, this time he followed that up with 11 for 12 against the Bulls on Feb. 15, then 6 for 9 against the Hornets, and 9 for 13 against Orlando. For the four games, he shot 76%, 41 for 54!!! A newspaper article from the L.A. Times I read on the Internet said he had achieved this through being more serious about free throws and concentrating more. The article did not mention any coaching. He was then saying he felt that "Hack a Shaq" was no longer a valid option.

In watching him shoot I didn't see much different physically, except he took more time, was more deliberate, and his shots had a slightly higher arch (maybe the bottom of the ball got a foot above the rim rather than just 6-8 inches). 11 for 12 in one game (91.6%) is a tremendous accomplishment! It even looked like the other teams were not fouling him so much at the end of the next game or two. The question: Would it last?

Well, I don't think so though he could, of course, have another breakthrough. In the last four games, here's what he's done:
4 for 8 (50%) -- Feb. 20 vs. Philadelphia
5 for 12 (52%) -- Feb. 22 vs. New Jersey
3 for 5 (60%) -- Feb. 23 vs. Cleveland
2 for 8 (25%) -- Feb. 25 vs. Boston
In those four games, 14 for 33 for 42%. It looks like "Hack a Shaq" is back.

Because of the nice 4-game stretch he had, he raised his season percentage to 51% on Feb. 18th, but it's now dropped a percentage back to 50.2%.

I'd love to work with Shaq. I'm sure he's doing the best he can from what he knows about shooting and the coaching he's getting. If he would be open to my coaching, I'd show him how to control the Flight of the Ball with a consistent, repeatable motion that can go on automatic, even under the greatest pressure. My approach would be more physical and less mental. I know the mental is very important, but I feel his primary needs are physical. Fear and doubt will diminish and his confidence and self trust will rise when what he does physically becomes reliable and trustworthy.

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5. KIDS' KORNER -- FOR YOUTH COACHES!
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I want to say something to coaches about failure and the need to coach "fun" in the process of learning basketball. The following Email was sent by a parent who had purchased my video:

"My 5th grader has been very open to trying (your) methods. Jury is still out and patience is the key. He has better arc, better distance, faster release. Results take time. Faster release is the concern that he might be rushing. The distance is a concern as well. I encourage him to shoot if he has a good look and can get somewhat square. His 5th grade coach has restrictions and only certain areas of the court that they are allowed to shoot from (inside 15 feet all around). They get benched or even threats of game suspensions if they violate the rule. Not FUN! You should consider adding something in your video for youth coaches that encourages shooting from everyone on the floor, encourages taking the risk at shooting, encourages failure as a learning tool, understands that taking an ill-advised shot is a learning tool as well.

"The video seems to add confidence to his shooting. It was always something he believed he could do well. This has helped even more. Unfortunately, the restrictions on shooting prevent him from learning where and when to shoot as the game moves. Too much thinking as to where I am on the floor and am I allowed to shoot from here. Over the spring and summer we will be spending more time with him and my Freshman daughter on shooting. I will let you know how it goes." - G.Z., Chicago

This is an example of where the rules of the coach can greatly interfere with enjoyment of the game for these young kids. Especially at this age (5th grade up to high school), I'd hope coaches would not put winning above development. Threats of being taken out or suspended for a game for taking certain shots are out of place at this level. Kids need to know they can take shots and not be punished for it. They need to make mistakes in order to learn. Every shot can be a learning experience. But if they become afraid to shoot, learning will stop. You can talk about the importance of passing off and taking so-called "good" shots, shots that have a higher chance of going in, shots that come from team effort rather than from one player trying to be the hero. But don't come down too hard on them for doing whatever they do. They're just kids!

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6. Recent Testimonials for my Video
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I've been getting more and more testimonials from parents, coaches and players I would like to share with you. I do this because they point out how "coachable" the Method I reveal in the video is.

From experience, I know it's hard to learn physical things from non-physical experiences (books, lectures, demontrations, clinics, videos, etc.). Though videos, for example, are much superior to just words because of their graphic nature, it's still difficult to get hard, tangible learning from them.

I've looked at a large number of shooting videos, and I was always left with the feeling that it would be hard for most viewers to apply the lessons. I set out to make my video different. I keep it very simple and give a small number of coaching ideas, with many examples. I show a specific progres- sion of how to learn or coach shooting. The video gives an "understanding" of shooting that transcends a lot of demon- strating and modeling. These testimonials please me very much because they show the video is "working."

Perhaps they'll inspire you to read more about the video on my Website and consider purchasing it if you haven't already. If you have, share the experience you've had from it with other coaches, parents and players. Thanks.

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Tom...
Thanx for putting this video together. I have seen some significant improvement in my son's shooting ability in a very short period of time. He is 13 years old. Going through the growing pains of his bones growing faster than his muscles which makes him a little gangly and not as strong as some of the other kids. Consequently, his set point still starts at the chest level, like a lot of the younger shorter players learn to shoot. However, he is learning to use his legs for power instead of arms. I think by spring his muscles will catch up to his frame and he will be able to put the whole system to the test.

I knew this system would work. While in the service (Is it 20 years ago already?), I injured my ankle playing hoops. On the road to recovery, I would shoot using mostly leg power without a jump and release on the way up. I had to shoot with more arc to reach the basket. I found that when I returned to playing and added jumping to this technique I was hitting significantly more with less effort. This went against the grain of what I had been doing through high school and college basketball.
- P. Stryjek, New York

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Wanted to thank you for the video. Our CYO 8th grade team is undefeated (15-0 and ranked number one in the city ) and I believe one of the reasons was taking teaching the concepts of the video to my kids. Our field goal percentage has increased from 20% last year to 35% this year. Our foul shooting percentage increase from 30% to 65%. I would say these are remarkable improvements. The kids who the follow the method are improving dramatically and those who ignore me, well...

Concerning my daughter, I believe she has shown the most improvement. She is our best shooter on the team. She is on average making 8 of 10 from the line, and shooting about 40% from the field. Where she struggles is shooting on the go. I've tried to teach the jump stop when she is moving fast and this is starting to click. Do you have any suggestions ?

Sorry for the lengthy note but your video is tremendous, I believe If had this video when I was young I would have been a great scorer, not just average. To prove the value of the video to the team, I've gone to the 3 point circle and made 10 of 10. This is making a statement. Keep up the good work. I'm also getting lots of coaches asking me to instruct their kids. I believe it's because of your instruction. Thanks again.
- R. Keyser

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Another one from R. Keyser:
Here's some more. Sunday we had a extremely tight game which came down to free throws. With 2 minutes left, my daughter Kendall got fouled and SWISHED both shots to tie the game. No rim, pure net. We then scored a bucket to go two ahead and then one of my starters fouled out. The other team was in the bonus and didn't even come close to making the shots. This may sound corny, but I worked with one of the girls on Friday and Saturday. On the release, on the UpForce, you know the drill.

Well, the other coach saw the girl I subbed in and immediately fouled her with 11 seconds to go. She stood calmly at the line and proceeded to SWISH the free throws to ice the game. Again pure net, no rim. Talk about a high. One of the girls who doesn't play a lot but stuck with us on the basics. Of the 11 points we scored in the 4th quarter, 7 were from free throws.

I cannot express how glad I am to have come across your video, and to see a girl of average ability apply the lessons is just unbelievable. This is something she will never forget. The coach from the other team said he never saw girls, let alone boys, at this level shoot free throws that well under pressure.

We're in the championship on Thursday of one tournament and off to the Cities on Saturday. If I don't win another game it made my heart warm to see one girl be successful, and it's because of your video. It made clear to me on how to shoot. Keep up the good work.

Thanks again. I'm a disciple. - Rich
PS. Wake me up, I feel like I'm in a dream, but this is for real.

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I want to thank you so much for your video and emails. My nephew, Dave, is a sophomore point guard on his high school team in the St. Louis area. He is among the conference leaders in assists, but has struggled with his shooting...( 5 ppg/ .30 fg percentage).....Dave has viewed your video repeatedly and worked on several of your drills the past 3 weeks. In his last 3 games he is a combined 17 of 25 from the floor (68%) including 4 of 8 from 3 point range....he has averaged 13.3 ppg for the last 3 games. More importantly, his new found confidence has enabled to him to relax and have a lot more fun!! He is looking forward to the off season and being able to further implement your ideas.....thanks again!!!!!
- D. Weaver, St. Louis

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Thanks for your interest....sure...feel free to include Dave in any future postings......I am forwarding your message on to Dave....I am sure he will be greatly interested......one thing I have always noticed about Dave is that when he is shooting well, it seems to impact his entire game.....i.e....his last game he was 7 of 10 shooting...but also had 10 assists and 5 steals..... when his shot is falling he plays with so much more confidence and aggressiveness.......what seems so encouraging about your method is that for the first time, he had an understanding of the mechanics of a shot....before when he missed a few shots in a row, he would start experimenting and before you know it he couldn't put the ball in the ocean.... now....it seems...that even his misses "look good"...if you know what I mean....now if he misses a couple of shots..... he doesn't seem to press....just tries to get back to the principles taught in the video.....thanks again.....
- A second one from D. Weaver:

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I coach two highly competitive teams -- 5th and 6th grade boys -- and have incorporated the basics of your shooting lessons into our free throw drills at the end of every practice. We've seen dramatic improvements in most of our players' shooting...they're getting their shooting arms vertical and aligned with the knee, they're using "all leg" to get the proper ball trajectory, and most of them now have a pretty nice finger roll and follow through. Thanks.
- B. Backer, Missouri

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Tom: A quick update from a proud Dad.......David hit 4 shots in a row last Saturday night (3 were 3 -pointers) to erase a 10 point deficit, and give his high school team their second straight Conference championship. If you like, I'll fax you the news article.
We're believers in SWOOSH!
- M. Gasvoda, Indiana

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After my 16 year old daughter, Brittany watched the video and began using your method, her free throw and shooting accuracy and confidence has increased drastically. She is a sophomore that made the Varsity team at her school. The beginning of the season found her sitting on the bench. She kept asking the coach to put her on the JV team so she would get some playing time. He finally did. She played several games on the JV team. However, the coach decided to bump her back up to the Varsity team and let her play. In that game, she was the high scorer of 12 points over the Juniors and Senior that play on the varsity team. Thank you. The methods are easily understood. We know that next year will be great.
- Rhonda

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7. Shooting Clinics / Private Coaching
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SUMMER CLINICS: I will be doing Shooting Clinics in the Bay Area this summer and in a several cities around the country. Currently the following cities are being considered:
.....Atlanta
.....Indianapolis/West Lafayette
.....Los Angeles-Riverside
.....Minneapolis/St. Paul (possibly June 23 - July 3)
.....St. Petersburg, Florida
.....Seattle

Call or Email me for dates and times. They'll also be put on my Website and in this Newsletter as they become firm.

BAY AREA COACHES/PARENTS: I'm available to coach half day shooting clinics in the Bay Area of northern California. If you have 10 or more kids and a gym, contact me and we'll design a clinic. The cost is $35/player* for a 3 1/2 hour experience in becoming a Great Shooter ($50 including a Swish video, a $30 value).

OTHER AREAS OF THE COUNTRY: I'd love to come to your city to put on Clinics. My rate for 2-3 days of coaching is $2,000 plus expenses. If we do 5 Clinics of about 18-20 players at a cost of $35/player*, that would pay for the visit. The Clinics would be 3 1/2 hours each, giving enough time for lots of individual coaching in addition to the powerful group exercises. Call for details and to set up such coaching.

(*Price includes an administration fee for the organizer(s).)

Keep checking my Website at http://www.swish22.com or call or Email me if you'd like more details. I'll update the schedule on my Website when it changes.

TRAINING COACHES:
I'm interested now in looking at the process of certifying coaches to coach shooting with my Method. If this interests you, please contact me. I expect eventually to have a Directory of coaches around the country who are skilled in coaching the Swish Method and to whom I can refer people who want clinics or private coaching. One way of beginning the process will be to add Coaches' Training sessions when I travel to various cities to put on Shooting Clinics. If you would like to help set up a series of Shooting Clinics and a Coaches' Training in your area, contact me. I will also have Trainings here in the Bay area eventually, too.

PRIVATE COACHING:
I'm available for private coaching in the Bay Area of California. I live near near San Jose in northern California. Call or Email for further information.

VIDEO ANALYSIS:
I can also do Video Analysis. If you send me a video of your team or specific players, I will return it with a new tape showing each player and specific comments and coaching for him or her. Action shots will show in stop action, slow motion and regular speed exactly what I see and ways for development. Voice over will be used to assist the coaching. Approx. cost $200 for up to 6 players. Call or Email for further information.

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8. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter:

Go to the Swish Website, find the section about the "Shooting Newsletter," key in your Email address and click on the "JoinList"graphic. An Email will be sent automatically back to you asking that you confirm that you want to be on the List. Reply in the affirmative and you will be added to the list and receive a password. There is no need to save or record the password because ListBot will always quickly Email it back to you when asked. It's needed only to change your Email address or to Unsubscribe.

To UNSUBSCRIBE from this Newsletter:

If you ever want to Unsubscribe, please visit ListBot at ListBot You will be asked for your Email address and your password. If you don't remember your password, Email them that you lost it and they will quickly re-send it to you. Then you can easily Unsubscribe.

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9. Contact Information
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Tom Nordland, Shooting Coach
Boulder Creek, California
Swish Video Website
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call for Number
E-mail Swish22!
Creator of the video "Swish - A Guide to Great Basketball Shooting"
Remember: Great Shooting CAN be Taught!!!Remember: Great Shooting CAN be Taught!!!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
E-ZineZ.com
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(c) Copyright 2000 Tom Nordland
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