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THE SHOOTING NEWSLETTER - DECEMBER '99
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By Tom Nordland, Shooting Coach
Issue Number 8, December 1999
Editor: Tom Nordland
To E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. Review of 1999 Newsletter Items
4. Shooting Clinics / Private Coaching
5. How to Subscribe / Unsubscribe
6. Contact Information

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1. Welcome from the Coach
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Welcome to my Monthly Basketball Shooting Newsletter. This will be a forum about the skill of shooting in the great game of basketball. I invite your questions and will answer them in this Newsletter. Remember: Great Shooting CAN be taught!

- Tom Nordland

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2. Purpose of this Newsletter
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This Newsletter is a vehicle for communicating what I know about shooting. I see the game in deep trouble because there are very few great shooters any more, and few people know how to coach great shooting. Coaches and players everywhere lament the decline in this master skill. Wonderfully designed plays are run to perfection, a player is opened up for a 10-15' shot or a 3, and then the shot is missed. It even happens so often that coaches and players aren't surprised when the shot is botched. Failure is kind of expected, but it's still disappointing. Articles are written about this dilemma, and people are looking for an answer.

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3. REVIEW OF 1999 NEWSLETTER ITEMS
......(To review the whole Newsletters, click on the links)
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As is the custom in our society at year end, I'd like to do a review of the year's Newsletters. I started them with the May Issue, so there are seven issues in the Archives. I hope you have enjoyed my different perspective on the state of shooting in the game of basketball today. And I trust you can now see new possibilities for learning and coaching this critical, skill in the game.

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Link to May `99 Shooting Newsletter

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May Item #3. The State of Shooting in the Game Today
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In this first issue of the Newsletter, I first described what I see as the reasons for the deterioration of shooting skills for the past 20-30 years. Many articles talk about how such things as "jamming" and the 3-point shot changed the way kids practice the game. Also the emphasis on games and performance rather than practice and developing skills has slowed learning. Somehow, over time, shooting skills diminished and expectations of players and coaches dropped accordingly.

From research of statistics supplied to me by the Federation of State High School Associations in Kansas City, Missouri, and the NCAA in Overland Park, Kansas, the one bright spot I noticed was that girls and women had improved their free throw shooting from 1980-81 to 1995-6, and their decline in field goals and 3-point shots was less than the boys. In fact high school girls wound up shooting better than the boys from the 3-point arc in 1995-96, 29% to 28%.

My analysis of those statistics are that girls know they can't muscle the ball with upper body strength, so they shoot more with their legs, and that's a preferred way of doing it anyway. My "Swish" Method is based on power coming from the lower body.

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May Item #4. Comments on the NBA Playoffs
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Next I commented on the NBA Playoffs that were happening in May. I noted how the teams still playing were those who had better shooting performance. I commented on the shooting skill of some of the players on those teams: Reggie Miller, Chris Mullin, Rik Smits for the Pacers; Latrell Spreewell and Allan Houston the the Knicks, Jimmy Jackson, Rasheed Wallace, Walt Williams, Arvydas Sabonis and Isaiah Rider for the TrailBlazers; Steve Kerr, Sean Elliott, Mario Ellie and Tim Duncan for the Spurs.

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May Item #5. Suggestions for Summer Skill Building
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Finally in May I gave some suggestions for improving your shooting over the summer. As a coach, it's important to stress to the kids how important the skill of shooting is and that their success the following season will be enhanced if they learn to shoot. I discussed how too many games and little time for practice is part of the problem in today's game. Kids don't have time to experiment and fail. If all they do is play games and have stats kept on their performance, they get stunted in their growth. In the older days, kids spent a lot of time on individual skills. Today we need a balance between learning, enjoyment and performance. Tim Gallwey, author of The Inner Game books and coaching methodology calls it the L-E-P triangle. Too much emphasis on just one of the sides of the triangle (i.e. Performance) will lead to imbalance and ultimate collapse. That's what's happening in the game today. As a coach, you could restore some of the emphasis on the Learning and Enjoyment parts of the triangle.

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Link to June `99 Shooting Newsletter

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June Item #3. Comments on Shooting in the NBA Playoffs
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In June I made some comments on what I saw in the `99 NBA Finals between the San Antonio Spurs and the New York Knicks. I presented my opinions on why the Spurs won from a shooting perspective. It was wonderful that the great David Robinson finally got his ring. He's a classy man and deserved it. We need more good role models in the game like the Admiral.

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June Item #4. How Do We Learn Something New?
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Then I looked at the subject of How We Learn. When asked by a parent how long it would take his son to "learn" my method, I told him it depended on how "coachable" his son was, and how committed and dedicated to learning something new.

The key thing is the Learning that the son does. Learning doesn't come from the outside. A parent or coach can tell a young player exactly what to do, but if the player doesn't feel what's happening, there is no learning. He or she could copy what you demonstrate and you'll think s/he's getting it, but if there was no awareness, most likely the child will slowly (or quickly) return to old habits and not even know what happened.

I talked about how "Distinctions" are how we learn. Distinctions are like "balance" on a bicycle. They are things that have to be experienced to be learned. All the words in world "about" balance will not transfer the experience to someone who doesn't have it. But once it's learned, once it's "discovered" by the learner, it is never forgotten. Though you may be rusty getting on a bicycle after 20 years, you'll re-learn "balance" in an instant.

With shooting, coach the distinctions of shooting (like arch, power from the legs, Release, Follow Through, etc.), not the descriptions of how to do things. Guide your players into feeling and seeing what they do, what they "actually" do. That's how they'll learn what you wish to convey, through Experience. Words alone won't do it. In fact I believe Awareness of experience is the only thing that's developmental.

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June Item #5. KIDS' KORNER
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Next I asked kids if they "goofed" off during the summer or did they really learn something. And I asked them to be serious about basketball (for at least some of the summer) if they really want to get better and do well. I invited them to ask for help from other players, older siblings, and from adults around them. Asking for coaching is an important thing to learn. I know from experience that too often I was shy about asking for help, and the bottom line was I didn't develop in many areas of life that I could have. Adults LOVE to be asked to help.

Getting help from others is fine, and searching out things for themselves is okay, too. As they practice something like shooting, I invited them to really pay attention to what they do. Stop trying to perform all the time and find out what's actually happening with direction and distance, height, the wrist and hand, where power comes from, etc. etc. You can learn a lot just by being attentive to the present moment.

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Link to July `99 Shooting Newsletter

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July Item #3. The Role of Intention in Shooting
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In July, I wrote about the role of Intention in our shooting. Intention is described in the Dictionary as "Determination to act in a specified way." It's a measure of how specific your goal is, how strongly you are determined to get it. I talked about what strengthens it and what weakens it.

I also mentioned how Intention is not the same as "wanting" something. It's more about who you are "being" as you go to shoot. Wanting something too much can lead to "trying" to get it. Intention asks the body, without emotion or attachment, to do its best to accomplish what it is you intend. It calls forth maximum effort because it is something you CHOOSE to have happen.

Finally I suggest some ways to develop Intention when you shoot a basketball.

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July Item #4. Do you need a Sports psychologist?
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Next I discuss the subject of the "mental" side of shooting relative to shooting performance. Most people would say the Shaq O'Neal's problems are all, or mostly, mental. I beg to differ with that.

Surely his problems have become mental, due to the long nature of the problem and the intense media scrutiny that every facet of his game gets. But I feel the source -- and thereby the solution -- is physical

I make the point that human beings are the only species that interferes with its own growth. We have this mental ability to doubt our own performance, right in the middle of the action. Birds don't appear to do that. You don't see a cat miss a bird and then hang its head in shame. But humans ... yes!

My point is that shooting a basketball is physical, but we MAKE it mental. If that's true, then we can also UNMAKE it mental and get back to a physical approach to learning and performing. When we do, we'll perform closer and closer to our potential.

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July Item #5. KIDS' KORNER
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For the kids, I stressed again the importance of Awareness in learning. I had just come back from doing 13 shooting clinics in Minnesota that summer and talked about what I had noticed. I noticed that my words do not mean much. But the kids' experiences mean a lot! From my work with Tim Gallwey, author of The Inner Game of Tennis and The Inner Game of Golf, I had learned that "EXPERIENCE IS THE ONLY TEACHER." I got a re-education in that last summer.

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Link to August `99 Shooting Newsletter

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August Item #3. Pete Newell's Big Man Camp in Hawaii
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In the August Newsletter I talked about my experiences of attending the famous Pete Newell Big Man Camp in Hawaii. I had been invited by Pete to observe the camp and do coaching in off moments after he viewed my video. He is, like I am, saddened by the state of shooting in this great game, and he sees a solution in my shooting method and coaching.

I talked about what I saw in the 24 NBA and ~30 College Big Men regarding their shooting abilities.

And finally I say again that I feel that great shooting can be taught. It's not something you're either born with or not. It's like anything else - with proper coaching (either from outside or self coaching from within), you can learn anything, including how to control the flight of a basketball.

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August Item #4. Kids' Korner
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For the kids, I asked them if they had had a "focused" summer and really took advantage of the time and freedom to learn some important things about playing the game of basketball. If they did, they will probably have an advantage over players who did not.

I told them I mention this because I remember goofing off between my freshman and sophomore years in college, and it hurt me come the following fall. If I had it to do over, I would have been much more focused and intentional to learn all I could in that valuable time between seasons.

I also talked about the value of keeping things "small and slow" when learning something new. In learning to shoot, spend a lot of time less than 8-10 feet from the basket, learning how to do things well, small and slow. Then, as you move back, you'll be better able to increase energy and speed and keep the control you learned close in.

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Link to September `99 Shooting Newsletter

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Sept. Item #3. Basketball season coming / Bill Bradley
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In September, I talked about how the season was beginning to gear up, and NBA players are reporting to Training Camps.

I talked about reading Bill Bradley's great book, "Values of the Game," and what it talked about. I mentioned how, when he was a Professor-in-Residence at Stanford last year I wrote him and sent a video for his review. He sent a nice letter of congratulations but turned down a chance to meet and shoot around.

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Sept. Item #4. Coaching in Atlanta
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Then I talked about coaching Dale Davis in Atlanta and how his shooting is improving. I mentioned watching a bunch of NBA players scrimmage. I got a chance to watch Stephon Marbury, the great "Finisher" Shandon Anderson, John and Drew Barry, Tyrone Hill, Tyron Lue and others up close. Their speed and strength are amazing.

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Sept. Item #5. Can Shooting be learned as the season unfolds?
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Something I'm frequently asked is whether players should tinker with their shots during a season. The general agreement with coaches is "No." I beg to differ!

I feel if the learning is done within a framework of awareness rather than shoulds and should nots, you can learn and develop anything during a season. Of course you don't want to try to change a shot in the middle of a game, and if you do adjust your shot, you want lots of time to put it to the test under pressure. But if it's done in a spirit of awareness and discovery, why not?

I also offered to send coaches my thoughts on how to coach shooting to a large group or team, especially when there is little time for individual attention. Many of you responded, so I wrote up a document entitled "Coaching Shooting with Large Groups" and put it on my Website. If you wish to read it, here's a direct link to it:
http://www.swish22.com/GroupCoach.html

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Sept. Item #6. KIDS' KORNER
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For the kids, I talked about the season approaching and how they are probably getting excited and wondering if they'll be good enough to make the team and/or play a lot of minutes. I invited them to read my articles and newsletters for information and encouragement. I suggested the video, too, of course, but a lot can be learned by oneself.

But mostly I invited them to enjoy the game! Basketball is just that -- a game! It is not who they are. Winning is NOT everything. What's most important is who you are and who you become by playing the game. Very few of you will ever play the game for money.

I talked about Winning and Losing, and how learning to handle them both with equal grace is a valuable lesson -- a lot more important than trophies or medals or your tears from losing. I encouraged them to be grateful for their lives and for being able to play the game at any level.

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Link to October `99 Shooting Newsletter

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Oct. Item #3. The Season is gearing up
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In October I talked about how the season is now getting into gear, and how the Internet, more than ever, allows us to get information about teams and players and games on a daily basis. I mentioned some of the bookmarks I've already made and how you can get the stats on any NBA game just a few hours after it's played.

I discussed how, via the Internet, I'm able to follow a player like Shaq O'Neal and his stats. I showed his free throw performance for seven pre-season games and talked about some his history with free throws and coaching help.

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Oct. Item #4. Is the problem "Mental"?
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I also talked about Shaq's free throw problems and whether or not his problem's are "mental." As I've said before in this Newsletter, I feel the source of his problems is physical -- the inability to control distance and direction. Because he misses so often, his mind -- the mental -- goes crazy and makes it worse.

But the answer is still mental. Of course, he has to stop doubting himself, he has to turn off the major mental interference he's added to the equation. I mention a progression of self talk that could happen for him (or any player), evolving from "I am not a good shooter," through "I don't know what kind of shooter I am," to "It's possible I can become a good shooter," to "I am becoming a good shooter," and finally to "I AM a good shooter!"

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Oct. Item #5. KIDS' KORNER
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For the kids, I encourage them to go "All Out" when they play the game this season. I talk about how it's important to ask for what you want in life and to really "Go" for what you want. This is not a practice life.

As I've said before in a Newsletter, don't be shy about asking for what you want and asking for coaching. We all need coaching/mentoring in our lives.

I recommend a book called, "Mastery," by George Leonard. It's a wonderful book about the process of Mastery, which we all need at every stage of our lives. Mostly we do not practice mastery, rather we practice non-Mastery. The quick fix, win-the- Lottery, Home Run mentality of our society does not permit the unrushed, focused, patient attention to detail and practice that are needed for real, sustained growth and development. The book explains all that and gives suggestions for living a life of Mastery.

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Link to November `99 Shooting Newsletter

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Nov. Item #3. Poor Shooting Stats in College and Pro Games
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As the season starts, I talked about what I saw in the first few weeks. I saw poor shooting. Surprise?

Not really a surprise. I watched my Stanford team play two of the top teams in the country and win because of superior shooting. I was surprised by the poor shooting of Duke (at the time rated #6 in the country, I think) against Stanford and Connecticut. Against Stanford, they made only 24 for 85 field goals (28%). Against Connecticut they made 25 for 73 (34%), up slightly. The 3's percentages were 36% and 34%, respectively. Against Stanford, Duke had a higher percentage from outside the 3 point line, but it was still low.

Auburn, ranked #2, lost to Stanford a couple days later, and they shot 4 for 24 from the 3 point line, 17%. No wonder they lost.

I mention some other examples of poor shooting performance in the NBA and the WNBA, and how we're seeing now some single digit quarters in the NBA. And these are the best players in the world, and all they do is play basketball!

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Nov. Item #4. Shaq's Performance at the Line
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I notice again how Shaq is performing at the Free Throw line. He was at 41% in the season through the end of November (versus mid-50's last year). I talked about some of the things they had him working on and whether or not it helped.

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Nov. Item #5. KIDS' KORNER
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Finally, for the kids, I gave some advice about how to watch themselves and others shoot. I told them they can learn a lot by watching others.

A. Watch the shooter, not the ball
B. Watch how much leg power is used in the shot
C. Watch the Set Point, Release and Follow Through
D. Once in awhile watch the Ball (Arch and Spin)

--- That's the end of the Special Items in the Newsletters for 1999. I hope you enjoyed them! ---

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4. Shooting Clinics / Private Coaching
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BAY AREA COACHES/PARENTS: I'm available to coach half day shooting clinics in the Bay Area of northern California. If you have 10 or more kids and a gym, contact me and we'll design a clinic. The cost is $35/person for a 3 1/2 hour experience in becoming a Great Shooter ($50 including a Swish video, a $30 value)..

OTHER AREAS OF THE COUNTRY: I'd love to come to your city to put on Clinics. My rate for 2-3 days of coaching is $2,000 plus expenses. If we do 4-5 Clinics of ~20 players at a cost of $35/each ($50 to include a video), that would pay for the visit. The Clinics would be 3 1/2 hours each, giving enough time for lots of individual coaching in addition to the powerful group exercises. Call for details and to set up such coaching.

Keep checking my Website at http://www.swish22.com or call or Email me if you'd like more details. I'll update the schedule on my Website when it changes.

PRIVATE COACHING:
I'm also available for private coaching in the Bay Area of California. I live near near San Jose in northern California. Call or Email for further information.

VIDEO ANALYSIS:
I am also developing a business in Video Analysis. If you send me a video of your team or specific players, I will return it with a new tape showing each player and specific comments and coaching for him or her. Action shots will show in stop action, slow motion and regular speed exactly what I see and ways for development. Voice over will be used to assist the coaching. Approx. cost $200 for up to 6 players. Call or Email if this is something you want to consider.

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5. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter:

Go to the Swish Website, find the section about the "Shooting Newsletter," key in your Email address and click on the "JoinList"graphic. An Email will be sent automatically back to you asking that you confirm that you want to be on the List. Reply in the affirmative and you will be added to the list and receive a password. There is no need to save or record the password because ListBot will always quickly Email it back to you when asked. It's needed only to change your Email address or to Unsubscribe.

To UNSUBSCRIBE from this Newsletter:

If you ever want to Unsubscribe, please visit ListBot at ListBot You will be asked for your Email address and your password. If you don't remember your password, Email them that you lost it and they will quickly re-send it to you. Then you can easily Unsubscribe.

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6. Contact Information
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Tom Nordland, Shooting Coach
Boulder Creek, California
Swish Video Website
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Tel: 888/SWISH-22 (888/794-7422)
Fax: Call for procedure
E-mail Swish22!
Remember: Great Shooting CAN be Taught!!!
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Special thanks to E-ZineZ.com for helping format this Newsletter.
E-ZineZ.com
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(c) Copyright 1999 Tom Nordland
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